코로나 시대의 팟캐스트 장르와 사회적 이슈 간 관계성 고찰

Abstract

The purpose of this study is to focus on a genre which has been rarely covered in previous podcast studies. In order to explore the relevance between podcast popular genre trends and social issues, monthly top 100 ranked channels from 2020 to 2021 were converted into genre according to Rank sum weighting method. As a result, the most popular genres of podcast were current affairs, entertainment, economy and cultural information in order, and these genres have ‘pair’ phenomena between close rankings. Among the genres, ‘current affairs & entertainment’ and ‘economy & cultural information’ have substitutive relationships respectively. Especially, despite the different content objectives between current affairs and entertainment, it can be inferred entertainment content could be consumed as a substitute for current affairs in Korea. In addition, genres of current affairs and entertainment had actually a high volume in listening frequency when relevant issues emerged when checking the social mood using Google keyword data. This means that the listening pattern of podcast genres had a corresponding relationship with the social mood for certain time.