Фотоконтент комунікаційних платформ як механізм реалізації контрпропаганди в Україні

Abstract

The aim of the article is to study the modern photo content of communication platforms as a mechanism for implementing counter-propaganda in Ukraine. Platforming photo content in modern conditions of the development of social communications and the development of applied communication technologies characterizes itself as part of the strategic communication of the state authorities with Ukrainians. Focusing on the above, media professionals and opinion leaders have the opportunity to implement effective mechanisms to counter Russian propaganda, resist fakes, and protect the consciousness of Ukrainians from hostile information. The research methods were: 1) theoretical analysis was used to study existing points of view and clearly derive the definition of photo content of communication platforms as a form of conducting counter-propaganda;2) a generalization method for deriving the author's vision regarding the operation of photo content platforms as a form of conducting counter-propaganda; 3) a method of comparison to derive the author's vision regarding the functioning of the platforms' photo content as a form of conducting counter-propaganda; 4) a method of monitoring photos of platforms for the practical study of issues; 5) questionnaire method (for conducting the practical component) with 302 respondents. The results of the research consist of the study of photo content as an effective method of conducting counter-propaganda, refuting negative manipulations, and strengthening faith in Ukraine. Modern channels and platforms publish photos with explanations, refutations, and slander. It follows that modern photography in public is aimed at debunking lies and fakes. The article analyzes several functions of counter-propaganda, which are implemented with the help of high-quality photo content. Conclusions. Applied social and communication technologies are based on a powerful range of implementation mechanisms aimed at confrontation in the information space, and defense of independent information borders of Ukraine in the war against the Russian aggressor. A popular mechanism today is the photo content of public, channels and communication platforms. It is he who visualizes information resources aimed at debunking myths and stereotypes. Visualization of content through photos is used as a counteracting mechanism of Ukrainian counter-propaganda aimed at completely neutralizing the false propaganda of the aggressor country. Keywords: counter-propaganda, photo content, countering fakes, communication platforms, publics.