PHOTO CONTENT OF COMMUNICATION PLATFORMS AS A MECHANISM OF OPPOSING RUSSIAN PROPAGANDA (ON THE EXAMPLE OF THE UKRAINIAN WAR OF LIBERATION)

Abstract

The purpose. To outline the photo content of communication platforms as one of the most powerful levers of opposition to Russian propaganda in the media environment. The scientific novelty lies in the latest approaches to the visualization of the content of communication platforms as a way of countering the propaganda that the russian federation is waging against Ukraine during the information war. This issue is studied very deeply. Every day the aggravation takes place not only on the geographical, but also on the informational front of the liberation war. Communication platforms having distanced themselves from social networks, Internet trading platforms and network channels have turned into an autonomous and unique plane. Photos play a key role. Conclusions. The article offers vision of mechanisms for countering communication platforms as components of the communication process, capable of resisting russian propaganda. Photography is considered as key factor in the visualization of content and the possibility of building resistance mechanisms in the minds of the audience. At the time when Ukraine is suffering from missile attacks and has interruptions with light and communication, photography remains the leading element of creating a visual component of communication. It weighs much less than streams and audio files that may not be uploaded to the user's phone due to a lack of traffic. The photo content of modern communication platforms and channels are the most accessible to the Ukrainian audience due to their efficiency and interactivity has been analyzed in this work. Among them: “This is Kryvyi Rih, baby”, “Ukraine online”, “Ukraine in shock”, “Crimean Tatarian resource center”.