Abstract
The purpose of the article is to conduct an analysis of the investment attractiveness of tourism industry sectors for planning the process of sustainable development of tourism and hospitality industry enterprises. Recovery of Ukraine's economy after the war is impossible without the development of the tourism industry. Affected by Russian military aggression and the global pandemic, the tourism industry will feel a great need for investment income for sustainable development. A detailed scientific analysis of the enterprise's economic activity is necessary for the effectiveness of the investment project. The evaluation of indicators of the attractiveness of investments in the tourism industry was carried out using statistical and economic-mathematical methods on the basis of financial indicators of the activities of tourism enterprises using the concept of the optimal portfolio of investments, initiated by H. Markovits. According to the results of the financial performance indicators of tourism enterprises for 2016-2019, the coefficients of investment attractiveness of various sectors were found, namely the profitability and risk of capital investments in the enterprise. Solving the problem of quadratic programming using the SOLVER package based on MS EXCEL spreadsheets made it possible to identify the most attractive sectors of the tourism industry, that is, those with a higher rate of return and a low level of riskiness of capital investments. Among the tourism business enterprises, these were "activities of travel agencies", as well as "provision of other booking services and related activities". Studies have shown that certain tourism industries are closely correlated in their cooperation, which is quite understandable. A promising direction of further development of the raised topic is the development of methods of practical application of the obtained results for carrying out investment activities in the real sector of the tourism industry for the restoration of sustainable financial and economic development of economic entities in the post-war period.
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