뷰티 관련 전공에서 마케팅 교육 의무화와 교육효과 고도화 전략

Abstract

This study verified that the fundamental cause of the insufficient growth rate of the domestic beauty industry, starting from the COVID-19 pandemic, when compared to the other industrialized countries was the lack of differentiated marketing strategies and capability, and focused on compulsory education of marketing in the beauty-related departments to suggest strategies regarding educational practice, industry, and policy to maximize the effectiveness of education as a measure to overcome such problem. In terms of educational practice, this study suggested focusing on mutual organicity among different areas, starting with basic subjects such as marketing introduction and marketing strategy, integrating these subjects into existing subjects such as cosmetics science marketing, marketing law, beauty care service marketing, design marketing, and cultural marketing. After the second and third grades, it was suggested that specialized marketers should be fostered through in-depth research of the field according to their chosen major. From an industrial perspective, this study suggested the significance of providing a place to think with practitioners about how theories in each field taught at colleges are realized in real life, what their limitations are, and how to improve them. In addition, this study presented that if various benefits are provided to students who are taking an industry-academic collaboration curriculum and activeness is promoted in learning, synergy can be created between industry and college by increasing job performance. Finally, in terms of policy, this study suggested that the government should establish a macroscopic roadmap for this structure, act as a control tower in the industry- academic collaboration process, support education expenses, certify students who have completed the curriculum, secure their social status, and pose an arbitration strategy to minimize potential conflicts or trouble.