УПРАВЛІННЯ ЯКІСТЮ НАДАННЯ ПОСЛУГ РОЗМІЩЕННЯ ЯК СКЛАДОВА ТЕХНОЛОГІЙ ТУРИСТСЬКОЇ ДІЯЛЬНОСТІ

Abstract

The analysis of scientific and practical publications on the issue of the development of collective means of accommodation of small forms shows that researchers, as a rule, distinguish general factors of the development of the hotel industry, such as the standard of living of the population, the development of tourism, the deficit of the balance of payments, state regulation, the development of transport, new technologies, import of services. The hotel industry not only contributes to the performance of the set of functions of tourism, but also creates the prerequisites for their development and enrichment of content. The development of the hotel industry largely determines the availability of tourist resources, which is especially relevant for some categories of the population (youth, pensioners, people with disabilities, low-income families, etc.). requires a more detailed study of the conditions and prospects for their development. The article highlights different levels of influence of factors and examines their mutual influence for the segment of small hotels. The main service produced by the tourism industry is a tourist package or tourist product, which means the right to a tour intended for the tourist. In turn, the tour is considered as a complex of services for accommodation, transportation, food for tourists, excursion services, as well as the services of guides-translators and others, provided depending on the goals of the trip, services. The hospitality accommodation sector accounts for up to 65% of employment and 68% of travel and tourism revenue, and since 2000, the global hotel industry has grown by 2.8% annually. According to experts, accommodation facilities are a «miniature tourism industry» because they provide complex, comprehensive services. From a general human point of view, hospitality should satisfy at least the primary needs of a person for food, rest and sleep. Traditionally, accommodation, food, transfer (transportation), recreation are distinguished as the main elements of the field of hospitality. In our opinion, the State Classifier of Products and Services is the most complete from the point of view of accounting for the types of accommodations based on their ability to satisfy the special goals of travelers.