Abstract
In the conditions of challenges of the external environment, ensuring the competitiveness of the sphere of tourism and hospitality is formed in the conditions of new requests. The significant impact of quarantine restrictions on the formation of tourist flows affected the competitiveness of the industry. The article analyzes the theoretical definition of the concept of competitiveness, in consideration of the specifics of the tourism and hotel industry. The analysis made it possible to determine that the quarantine restrictions introduced in various countries of the world since 2019 also led to the formation of deferred demand. In particular, if the reduction in tourism revenues in 2020 was 3.4 trillion US dollars. The analysis of trends in the development of the tourism sector allows us to determine the prospects for the further development of the industry and its role in the restoration of economic systems at the global level. In addition to the factors influencing the formation and development of tourist and hospitality offers, which were caused by quarantine restrictions, the article analyzes the factors of sustainable development as the basis of the development of society. These factors have a direct or indirect influence on the tourist flows formation, sales volumes in the tourism industry and the hotel industry. The analysis of influencing factors, which was carried out in the article, made it possible to identify the function of influence on the formation of the competitiveness of the tourism and hotel industry in world markets. An analysis of the correlation of influencing factors on ensuring the competitiveness of the tourism and hotel industry was carried out by analyzing the trend of growth or decrease in the number of offers on the market under the influence of a combination of certain factors. A matrix of influencing factors on ensuring international competition in the world markets of tourism and hospitality has been developed. The competitiveness of the market for the provision of tourist and hotel services has been developed, in consideration of the matrix of correlation dependence of the effects of external factors on competitiveness.
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