ПСИХОЛОГІЧНІ ТЕХНОЛОГІЇ ТА САМОМЕНЕДЖМЕНТ ЯК СКЛАДОВІ СОЦІАЛЬНОГО ВЕКТОРУ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The article investigates the effects and problematic issues of the use of modern psychological technologies and self-management in the social vector of enterprise activity. The relevance of the research topic is related to the tendencies of dismissal of older workers even before the complete depreciation of their professional knowledge and skills, the lack of free access of the population to quality social services, as well as the lack of sufficient capital for young people to invest in quality education, which causes deformation of the value orientation of young people and the imbalance between supply and demand in the labor market, etc. It is determined that the implementation of the criterion evaluation of the proposed components should be carried out by filling out a special table, which will allow to get a real picture of the development and further prospects for the implementation of the social function of the business entity. Based on the results of the assessment, the author's interpretation of the existing dynamics of the values of indicators is formed. A criterion evaluation of the indicators of professional orientation of talented youth and rejuvenation of the staff of the studied enterprise with the identification of their current state is presented. It is noted that currently the quality of the processes of updating the personnel of the enterprise is questionable and attention should be paid to this issue in order to prevent the negative consequences of the reduction of human capital. The effectiveness of solving the problematic aspects of the modern labor market largely depends on the willingness of the enterprise to voluntarily assume responsibility for the performance of social functions to society. The statement is formulated that modern methods of personnel management consist of regulation of business processes, formation of management bodies, bonuses, regulation of budgets, financing and investment, incentives and sanctions, motivation, training, coaching, delegation of authority, team building, involvement in management, including administrative, economic and socio-psychological aspects.