Abstract
Social learning in childhood is realized under the influence of many factors, among which is the leading role of the family. The specifics of the article present results, analytical characteristics and conclusions related to the role of electronic media for the production of prosocial and (or) aggressive behavior in preschool childhood, through the orientations of parents to the negative personal qualities built under their influence. The conclusions reflect the adequate perception of the parents about the negative patterns of behavior and the stereotypes planted by the electronic media. Respondents are of the opinion that their children are not attracted to programs and characters from the electronic media because of the conflicts and aggression. At the same time, the answers do not show that children are attracted by their positive antipodes – tolerance, good manners, communication skills. This means that the family underestimates the „attack“ of the electronic media in preschool age and there is a high probability that the family compensatory will be doomed in the following age periods.
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