Abstract
The article deals with the initial stage of the meaning making process which occurs when a certain request of the reader comes into contact with the inner targeted orientation of the given written saying. The starting conditions of meaning making in written speech genres remind of the effect produced by the meeting of two communicating subjects, with one of them patiently expecting the coming interaction and the other striving to start the immediate interaction to the best of the situationally determined interest of the addressee. Their productive contact is a kind of a cognitive explosion. As a result, there is born a cloud of meanings which do not coincide completely neither with the meanings enclosed in the perceived text nor with the ones felt so far by the recipient. We focus on the factors associated with key verbal aggravators – dominant lexis in the text of the written speech genre and in the updated memory of those who are about to read this text. The reliability of meaning making is determined among other things by a number of intensive contextual coincidences of the key words and notions in the consciousness of the recipient and those which the given written text contains and reveals.
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