МЕТОДИКА ОЦІНКИ РІВНЯ ЕФЕКТИВНОСТІ ВИКОРИСТАННЯ ВИРОБНИЧОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВА ПОРТОВОЇ ДІЯЛЬНОСТІ

Abstract

Limited development opportunities for almost every company requires an appropriate methodology for assessing the use of production potential of the enterprise.The organization of the production capacity assessment procedure should be considered as a system. On the one hand, it must be comprehensive to ensure the completeness of the information field for all types of resources and the purpose of their use, on the other hand, in order to save costs, it is advisable to combine this system with the control system of the enterprise. When studying the problems of determining the effectiveness of resource potential, it is necessary to consider approaches to its evaluation. Comprehensive assessment of the production potential of the enterprise is a necessary stage of strategic and crisis analysis and management. A large number of approaches to assessing the production potential of the enterprise does not always correspond to economic conditions, not all should be used to assess the production potential of the port enterprise. Assessment of each component of production capacity allows not only to determine the overall level of capacity, but also to assess the efficiency of resource use depending on the value of individual indicators. Other approaches are more likely to determine the overall level of capacity, without focusing on assessing the completeness of its use. The clarification of criteria for assessing production potential is required. The change in indicators that can be useful for assessing the level of potential depends on the specialization. For example, for the port industry, indicators include the use of fixed assets. To establish specific assessment criteria, it is necessary to group port enterprises according to the overall level of capacity.Assessment of production potential of enterprise is an important stage of management, which is the basis for determining the level of capacity and optimization of management decisions on its development.Keywords: enterprise potential, production potential, evaluation methods, production capabilities, efficiency evaluation, enterprise management.