Abstract

Production potential as a basic component of the enterprise's potential requires comprehensive, multi-criteria and detailed analysis of the use efficiency. The relevance of organizing the analysis of efficiency of the enterprise production potential use is increasing especially under the conditions of fierce competition, economic crisis and uncertainty. Methodological approaches to the analysis of efficiency of the enterprise production potential use are discussed, processed and developed in this paper. Analysis of efficiency of the enterprise production potential use is based on the organization of comprehensive, systematic and multi-stage analytical investigation of quantitative and qualitative parameters of production potential and the efficiency of its use. The conceptual foundations of analysis of the enterprise production potential; particularly, the goals, tasks, subject, object, methods, information support and principles of such analysis are presented in this paper. Based on the generalization of modern approaches, an algorithm for analyzing the efficiency of the enterprise production potential use is proposed. The modern methods of analyzing the efficiency of the enterprise production potential use are investigated. It is determined that in the problem of analyzing the efficiency of the enterprise production potential use, researchers are more unanimous than in the problems of its interpretation and structuring and, in general, follow the resource approach. Consideration of modern methodological approaches to the analysis of the efficiency of the enterprise production potential use showed that they are complementary, but not eliminated. Based on the review of economic literature and research of indicators of the efficiency of the enterprise production potential use, such indicators are systematized in this paper in the context of the constituent elements of the enterprise production potential, that in conjunction they make it possible to obtain the objective aggregated quantitative and qualitative assessment of the actual level of efficiency of the enterprise production potential use. On the basis of the obtained analysis results concerning the efficiency of the enterprise production potential use, rational, economically justified and necessary management decisions are made. Analysis of the efficiency of the enterprise production potential use is a tool not only for such potential building, but also for creating competitive advantages and ensuring sustainable enterprise development.

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