Abstract
The article deals with the possibilities of modern information technologies for shaping the image of an educational institution, in particular, the problems associated with the capabilities of bot systems for automatic generation of reviews about the educational institution. It is shown that automatic generation of feedback on educational institutions is a means of manipulation in the educational environment. Strategies for shaping the image of an educational institution in the information space have been analyzed. It has been revealed that bot systems, adjusting to the dynamics of the struggle for image and recognition, as well as generating human-like reviews, form a disinformation environment in the educational environment. The paper also highlighted the reasons why people are susceptible to such manipulation and believe bot reviews, and substantiated why people to this day cannot reduce the impact of such manipulation by bot systems when choosing an educational institution. Examples of reviews generated by neural networks about higher education institutions are given.
Published Version
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