Abstract

The article reflects the main statistical aspects characterizing the state of the modern market economy and the tourist industry. The dynamics of tourism development in Russia is analyzed, the potential of which is revealed on the example of the Republic of Tatarstan. The place of rural tourism in the development of rural areas is promoted, which contributes to the improvement of accomplishment of settlements, the development of engineering and social infrastructure; creation of new jobs; reduction of the level of unemployment in rural areas, growth of incomes of rural residents, development of small business, as well as increasing the ecological attractiveness of rural areas; increase the cultural and cognitive level of the rural population; replenishment of local budgets with additional funds. The problems of organization and cooperation in rural tourism have been identified, which impede the effective use of the tourist destination space. The most acute of them are: the underestimation of the importance of rural tourism in solving a number of national and regional problems, such as the preservation of small settlements, the cultural and historical heritage of the territories, rural life, increasing incomes, improving the living conditions of the rural population, streamlining the use of natural objects ; the absence of a national concept and a well-defined national policy for the development of rural tourism; acute shortage of financial and credit resources, difficulties in obtaining land for these purposes; inadequate degree of regulation of issues of interaction between hosts of guest houses with state, controlling, tax authorities.

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