Abstract
The goal of research was the carrying-out of analysis of the rural and ecological tourism in Russia and the determination of the prospects for the transition to sustainable tourism development based on the experience of foreign countries and areas of the world. Based on the author’s own data, as well as expert assessments, an analysis of the prospects and opportunities for the development of rural tourism in Russia was carried out. In the course of the research performance, the necessity of the diversification of Russia rural economy was substantiated, which will contribute to the creation of conditions for alternative employment of the population in non-agricultural sectors, in particular, in rural tourism. As the result, recommendations were elaborated for the transition to sustainable tourism development in rural areas of Russia.
Highlights
Tourism predicated on the principles of sustainable development, in addition to economic effect, can contribute to the development of rural areas, promote social integration and more efficient operation of the natural area of preferential protection
In 2019, about 4.5 thousand rural facilities for tourist accommodation functioned in Russia
Other facilities of rural tourism – about 10 thousand, the number of rural newsworthy events held in the country – more than 7 thousand [9]
Summary
Tourism predicated on the principles of sustainable development, in addition to economic effect, can contribute to the development of rural areas, promote social integration and more efficient operation of the natural area of preferential protection. Tourism can raise awareness of the cultural and environmental values of territories, serve as a powerful educational tool and actively foster the values of a sustainable approach to travel, but in general for a more harmonious manner of living (slow life). Such tasks are practically not achievable in the case of “classical” mass tourism, that's exactly why many countries actively support and develop such areas of tourism as rural and ecological, which meets the demands of modern tourists. The concept of “rural tourism” is a synthesis of different definitions adopted in foreign and domestic scientific literature
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