Abstract

The purpose of this paper is to find and examine the meaning of the role of a tour guide from travel reviews. What is noteworthy from the results is that, first, it was found that the 'tour guide's role' in package tours was mostly focused on effectively adjusting the travel schedule or maintaining a pleasant and pleasant group atmosphere. Second, the role of the tour guide was found to be working in the process of resolving the 'hard and arduous process' of the package, including tight schedules, traffic congestion, weather changes, and conflicts. It can be inferred that, through performing this role, tourists can trust the tour guide and gain 'unforgettable impressions and memories'.

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