Abstract
The problem ofprofessional orientation of creatively motivated students to acquire skills in thefield ofgraphic design is considered. The solutions can be traced in the need to modernize design education - the introduction ofpractice-oriented interaction and the development of a system of continuous design education. The author suggests ways of implementation, based on the experience of cooperation between a higher educational institution and an institution of additional education for students. Creating pedagogical conditions for motivating students to creative activity helps to form the professional competence of a future designer based on the productive interaction of teachers of additional education and teachers of higher education with students.
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