КЛЮЧЕВЫЕ АСПЕКТЫ ФОРМИРОВАНИЯ ПЛАТФОРМЕННЫХ БИЗНЕС-МОДЕЛЕЙ: ПОСЛЕДСТВИЯ ДЛЯ СТРАТЕГИЙ ТРАДИЦИОННЫХ ТРАНСНАЦИОНАЛЬНЫХ КОРПОРАЦИЙ

Abstract

Under the influence of digitalization, we can see an active spreading of a new class of companies — global digital platforms (GDPs), and platform business models significantly affect the strategies of traditional transnational corporations (TNCs). The emergence of the first digital platforms (DPs) dates back to the 1990s because of the rapid growth of the global information and communication technology (ICT) market, as well as the development of the global Internet. As hierarchical business systems fade into the background and global value chains (GVCs) are optimized (by removing redundant elements from them), appears a platform model that reflects digitalization processes in the system of modern international economic relations. In this article, we have analyzed the main scientific approaches to the identification and classification of GDPs and their competitive advantages in the system of modern international economic relations. There were identified the directions of platformization of traditional TNCs, which strengthen their competitive positions in foreign markets. There were identified the possibilities of forming at the national and international level an adequate system of regulation of GPCs, which will help to build an effective competitive environment in the context of increased rivalry between traditional TNCs and digital platforms.