Differentiation of traditional business models and transnationalization models on global digital platforms

Abstract

The last decades of global economic development have been marked by the intensive development of a new class of participants in foreign economic activity – global digital platforms (GDPs), whose strategies, as shown in this article, are increasingly based on rapid internationalization. In this regard, platform models have rapidly replaced traditional mechanisms and strategies for conducting international business. Network effects, specific pricing, and a special type of hierarchical management systems are factors that challenge the established ways of reaching foreign markets. The GVC model allows participation in global value chains and other forms of international economic relations without intermediaries, introduction of non-standard forms of employment, and a general increase in cross-border mobility of goods, services and factors of production. In contrast to traditional international business, GDPs provide additional added value and greater capacity utilization. However, as found in our study, GDPs pose a significant challenge to the established mechanisms of antimonopoly regulation.