Abstract
The article analyzes the terminological field of diversification of partner programs using innovative marketing technologies in the online environment. The study examines key aspects of the diversification of partner programs, including the transition from traditional reward models to hybrid schemes, the integration of innovative technologies, the use of multi-channel strategies and a personalized approach. Special attention is paid to the creation of scalable and adaptive solutions that can take into account regional peculiarities and increase business competitiveness. The author has developed a conceptual structure for the diversification of partner programs using innovative marketing technologies in the online environment, including blocks of basic terminology, functionality, effect and innovation in the field under study. The article highlights the importance of flexibility, transparency and analytics in the development of partner programs, as well as the need to integrate into ecosystems to create sustainable competitive advantages. The identified terminological features and approaches are the basis for further study of affiliate marketing development strategies in the digital economy.
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call