Abstract
The study aims to substantiate the based on the marketing paradigm methodological approach to business entities selection for inclusion in the integration formations and develop recommendations for such entities competitive environment analysis. The possibility of enterprise development ensuring has been proved through the integration constraints system coordinated creation and through institutional norms and rules formalization for previously non-integrated actors' interaction. The strategic alternatives composition for the business, economic, technological, and organizational development have been generalized. The derivative two-dimensional strategic matrices formation framework for choosing the integrated business structure marketing strategy has been developed
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