Функціональність фотографій у сучасній українській пресі як фактор підвищення ефективності сприйняття креолізованих текстів (на прикладі видання «Український тиждень» за 2021–2023 роки)

Abstract

The article analyzes the problem of perception of realized texts with the help of visual images, particularly photographs, in the modern Ukrainian press. Particular attention is paid to how photographs can convey emotions, create images and influence the viewer's response. It also explores how the rise of social media and multimedia formats has changed the need to use photos to interact with content. The purpose of the study: is to find out the role of photographs in the modern press, as a component that can help readers better perceive realized texts. An analysis of the publication «Ukrainian Week» for 2021–2023 was carried out. The methodology is the use of photographs in the Ukrainian mass media, in particular in the online publication «Ukrainian Week», as well as the audience's reaction to the impact of photographs in the mass media, which made it possible to obtain a complete description and understanding of the situation. The results of the study showed that modern Ukrainian mass media, which specialize in photojournalism, use various genres and types of photography to convey various aspects of events and plots. Based on the results of the analysis, we concluded that the number of photos and photo reports published on the Internet by the Ukrainian Week during 2021–2023 decreased. We believe that the mentioned fact indicates changes in the use of visual content, which can be related to many factors that were mentioned above in the study. According to the survey, it was established that visual content is important for the effective perception of information, as photos help to better understand the content of journalistic materials. Keywords: realized texts, journalism, photojournalism, mass media, photo, analysis, online edition, «Ukrainian Week», audience.