Strategy for manipulation of the mass consciousness in the ukranian mass media (as an example of the early «1 + 1 breakfast show»)

Abstract

Actuality of research theme is conditioned manipulation consciousness of citizens, which carries out television. Activity of mass-media has important social and political consequences. In particular, morning teleshou is propagandized by ideas, looks, studies, carry out social management. By forming of public opinion, making of the certain settings, they induce a man to those or other acts. Research purpose – to carry out the analysis of receptions of psychological influence of television on an audience, in particular to define influence of morning show «Breakfast from «1+1» to forming of public opinion, to analyse facilities of influence and personal interest of spectator. For realization of research of strategy of manipulation mass consciousness in Ukrainian mass-media were used row of methods. In particular, by the method of supervision the analysis of morning telecast was carried out. For the analysis of the phenomena in the process of their origin and a historical method is used in the dynamics of development. Approach of the systems to the scientific search enabled complex to consider strategy of manipulation mass consciousness in Ukrainian mass-media. Main results and research conclusions. Manipulation mass consciousness is the set of certain technologies prevailing among which a major element are exactly mass medias. «Breakfast from «1+1» – one of same long morning programs. In an order to interest a spectator, in the program various methods are used influences which allow to increase rating. The main sign of the program is illumination of social and political, cultural, entertaining events, uses of manipulyativnykh technologies in subjects with the purpose of bringing in and maintenance of attention of recipient. As a result of research, the row of biggest-selling manipulyativnykh receptions which are involved in «Breakfast from «1+1» is selected: «anonymous authority», «effect of presence», «emotional resonance», «stereotypification». By such receptions of work with information they influence on consciousness of audience, forming those public opinion about certain events and phenomena.