The zwitterionic monomer, 1-(2-hydroxypropyl-sulfo)-acrylamide ethyl-N,N-dimethyl ammonium chloride (MeSA) was copolymerised with acrylamide (AM), acrylic acid (AA), and a hydrophobic monomer N,N-diallyl oleamide (DNDA) to obtain the zwitterionic hydrophobic association polymer AM/AA/DNDA/MeSA. The structure of the hydrophobic association polymer was characterised by 1H NMR, FT-IR, and intrinsic viscosity studies. The self-assembly system of the polymer and the surfactant Tween-40 was then formed, and the rheological properties and adsorptive performance of the self-assembly system were investigated. The result showed that the polymer–surfactant self-assembly system had good properties such as thickening, temperature resistance, salt resistance, and shear resistance. It is shown that the thermal thickening phenomenon, which allows the system to be used as a good petrochemical product in a high-temperature environment, provides a vital research foundation for the future application of this kind of self-assembly system.