The study investigates the use of green building concepts by private developers in South Tangerang. The implementation of green building policies has a significant impact on the government’s target of reducing energy consumption and carbon emissions by 2030. The private sector, specifically large private developers in South Tangerang, has made significant contributions to the successful implementation of green building. The majority of new houses built in recent years have been built by large private developers with a lot of land in South Tangerang. This research is significant because a large developer with all of the financial and technical resources can be a pioneer in the future application of green building for residential homes. For governments with all financial and technical constraints, the active role of private developers will greatly aid in the mass implementation of green buildings. However, the constraints and challenges faced by private developers in incorporating green building concepts into their products remain poorly understood and discussed. A simulation of a typical model house built by a private developer can be used to assess the private sector’s potential for energy and economic savings. There are still very few green building discussions that address the potential of housing to save energy. The study is expected to contribute to discussions about green building applications by providing an overview of the challenges and potential for implementation.