YouTube Research Articles

SENTIMENT ANALYSIS OF YOUTUBE COMMENTS ON WISH 107.5 VIDEOS USING NATURAL LANGUAGE PROCESSING (NLP)

Wish 107.5, a YouTube channel renowned for its live music performances, has attracted a large and active audience. Understanding viewer sentiments and the topics discussed in the comments section is crucial for enhancing audience engagement and refining content strategy. This study employs Natural Language Processing (NLP) techniques to analyze the sentiments and topics of YouTube comments on Wish 107.5 videos, using a dataset from Kaggle covering the period from December 2019 to December 2020. Google Collab was used for data processing, with sentiment analysis performed using a binary classification tool, and Long Short-Term Memory (LSTM) networks applied for topic modeling. The sentiment analysis model achieved notable performance metrics, including an accuracy of 89%, precision of 87%, recall of 90%, F1-score of 88%, and an ROC AUC of 0.92, demonstrating its effectiveness in classifying YouTube comments. The results revealed a predominantly positive reception of the content, with 70% of comments classified as positive, 20% as neutral, and 10% as negative. Common topics included appreciation for artists, song requests, and feedback on technical aspects. While the model exhibited a training accuracy nearing 1.0, the validation accuracy was 0.78, indicating some overfitting. These outcomes provide valuable insights for content creators and marketers to tailor their strategies according to audience preferences, thereby enhancing overall engagement and satisfaction. By focusing on positive feedback and addressing common requests and technical concerns, content creators can improve their offerings and foster a more engaged and loyal audience. KEYWORDS: binary cross entropy, long short-term memory (LSTM), natural language processing (NLP), sentiment analysis, topic modeling.

Subtle signals: Video-based detection of infant non-nutritive sucking as a neurodevelopmental cue

Non-nutritive sucking (NNS), which refers to the act of sucking on a pacifier, finger, or similar object without nutrient intake, plays a crucial role in assessing healthy early development. In the case of preterm infants, NNS behavior is a key component in determining their readiness for feeding. In older infants, the characteristics of NNS behavior offer valuable insights into neural and motor development. Additionally, NNS activity has been proposed as a potential safeguard against sudden infant death syndrome (SIDS). However, the clinical application of NNS assessment is currently hindered by labor-intensive and subjective finger-in-mouth evaluations. Consequently, researchers often resort to expensive pressure transducers for objective NNS signal measurement. To enhance the accessibility and reliability of NNS signal monitoring for both clinicians and researchers, we introduce a vision-based algorithm designed for non-contact detection of NNS activity using baby monitor footage in natural settings. Our approach involves a comprehensive exploration of optical flow and temporal convolutional networks, enabling the detection and amplification of subtle infant-sucking signals. We successfully classify short video clips of uniform length into NNS and non-NNS periods. Furthermore, we investigate manual and learning-based techniques to piece together local classification results, facilitating the segmentation of longer mixed-activity videos into NNS and non-NNS segments of varying duration. Our research introduces two novel datasets of annotated infant videos, including one sourced from our clinical study featuring 18 infant subjects and 183 h of overnight baby monitor footage. Additionally, we incorporate a second, shorter dataset obtained from publicly available YouTube videos. Our NNS action recognition algorithm achieves an impressive 95.8% accuracy in binary classification, based on 960 2.5-s balanced NNS versus non-NNS clips from our clinical dataset. We also present results for a subset of clips featuring challenging video conditions. Moreover, our NNS action segmentation algorithm achieves an average precision of 93.5% and an average recall of 92.9% across 30 heterogeneous 60-s clips from our clinical dataset.

Enhancing Engagement and Autonomy in Advanced Japanese Learning as the Second Language through AI-Assisted Video Production

This study delves into the integration of generative AI in second language acquisition, particularly focusing on advanced Japanese learners' autonomy and motivation enhancement through video production. Drawing from Japan's educational guidelines and prior research, the investigation examines the roles of generative AI in language education, emphasizing ethical considerations and strategies for effective integration (Mollick Mollick, 2023). The course implemented a hybrid approach, combining language instruction with media production, where students created YouTube videos in Japanese. Their productions were supported by AI tools for language correction, narration, and content generation. Results indicate that while AI facilitated practical language learning, instructor guidance remained crucial for ensuring accuracy and contextual appropriateness. The study highlights challenges such as overreliance on AI-generated content and the need for nuanced communication in prompt engineering. Despite these challenges, students demonstrated cultural understanding and improved nonverbal communication skills through video production. Future research aims to analyze students' reflections on their experiences, shedding light on their insights and future applications of AI in language learning.

Evaluating the quality and reliability of YouTube videos on myopia: a video content analysis.

To evaluate the quality and reliability of YouTube videos as an educational resource about myopia. The videos were identified by searching YouTube with the keywords 'myopia' and 'nearsightedness', using the website's default search settings. The number of views, likes, dislikes, view ratio, source of the upload, country of origin, video type, and described treatment techniques were assessed. Each video was evaluated using the DISCERN, Journal of the American Medical Association (JAMA), Ensuring Quality Information for Patients (EQIP), Health On the Net Code of Conduct Certification (HONcode), and the Global Quality Score (GQS) scales. A total of 112 videos were included. The classification of videos by source indicated that the top three contributors were health channels (30 videos [26.8%]), physicians (24 videos [21.4%]), and academic centers (19 videos [16.9%]). Most of these videos originated from the United States (74 videos [66.1%]) and focused on the pathophysiology (n = 89, 79.4%) and the treatment (n = 77, 68.7%) of myopia. Statistical comparisons among the groups of video sources showed no significant difference in the mean DISCERN score (p = 0.102). However, significant differences were noted in the JAMA (p = 0.011), GQS (p = 0.009), HONcode (p = 0.011), and EQIP (p = 0.002) scores. This study underscored the variability in the quality and reliability of YouTube videos related to myopia, with most content ranging from 'weak to moderate' quality based on the DISCERN and GQS scales, yet appearing to be 'excellent' according to the HONcode and EQIP scales. Videos uploaded by physicians generally exhibited higher standards, highlighting the importance of expert involvement in online health information dissemination. Given the potential risks of accessing incorrect medical data that can affect the decision-making processes of patients, caution should be exercised when using online content as a source of information.

Analisis Tindak Tutur Representatif Coki Pardede Dalam Tayangan Video Why So Serious? Pada Kanal Youtube Malaka Project

YouTube videos are one of the media that disseminate information quickly and can be reached by all circles of society. One of the YouTube videos that disseminates useful information is the Malaka Project YouTube channel which has the goal of realizing a golden Indonesia in 2045. The purpose of this study is to analyze the types and forms of representative speech acts contained in the Why So Serious? video hosted by Coki Pardede. Representative speech acts bind the speaker to the truth conveyed. This research article uses a theoretical approach, namely a pragmatic approach by analyzing the types and forms of representative speech acts. The research used descriptive qualitative method to analyze related data. The data were obtained from five videos in the Why So Serious? section of the YouTube channel, and the data collection technique used listening and recording techniques. Researchers listened to the Why So Serious videos, then recorded and recorded utterances that contained representative speech acts. The data analysis technique used pairing technique to examine the representative speech acts. From the data analysis that has been done, it is found that the representative utterances state, demand, admit, report, show, mention, testify and speculate. The results of the analysis in this article are expected to add a deeper understanding and knowledge of representative speech acts and their uses, knowledge of their types, as well as the types of representative speech acts.

A Social Media Content Analysis of Dental Health Information Involving the Use of Miswak (Salvadora persica) Chewing Stick on YouTube™.

Background The widespread availability of Internet access and the rising popularity of social media platforms have facilitated the dissemination of health-related information, including dental health practices. However, assessing the quality and effectiveness of such information remains a challenge, particularly concerning traditional practices such as Miswak (Salvadora persica) usage. This study aims to assess the description, use, and effectiveness of the Miswak (Salvadora persica) chewing stick posted as video clips on YouTube™ and provide considerations for future interventions. Methodology YouTube videos were searched using the terms "Miswak," "Siwak," "Salvadora persica," and "Chewing stick." Each video's descriptive features, i.e., title, links, country of origin, upload date, running time, views, comments, likes, and dislikes, were recorded. Content quality was assessed using the DISCERN tool, which rates the reliability, dependability, and trustworthiness of online sources across 16 items. Scores were aggregated for analysis. The statistical analysis examined video features and associations between the speaker, video type, source, and quality, with significance set at a p-value <0.05 using SPSS Statistics Version 20 (IBM Corp., Armonk, NY, USA). Results A total of 45 videos were included in the study, with the majority (62%) created by the "other professionals" category. Almost three-quarters (73.3%) of the videos were educational. The quality of the video clips was correlated with the speaker source and category of "other," revealing that high-quality information was considered such when the source was other than a dentist. Further, we found that a video's source did not elicit differences in the opinion of the video's quality. Conclusions This social media analysis provides considerations and implications for future research on the potential use of YouTube as a platform for Miswak educational interventions.

The Ecofeminism Practice: The Women's Movement in the Documentary Film “Sangihe Melawan”

Ecofeminism is an interrelated and holistic theory and practice. Ecology, in conjunction with discourses on women's freedom and radical democracy, constitutes one of the primary pillars of democratic confederalism, which is the development of the political paradigm in Indonesia. Ecofeminism also manifests in several areas, including the women's resistance movement against gold mining by PT Tambang Mas Sangihe (TMS) in Sangihe. This study aims to describe the representation of the women's movement in the documentary film "Sangihe Melawan," which was uploaded to the YouTube channel of Watchdoc Documentary on July 1, 2022. This research employs semiotics techniques. The data analysis unit in this study includes images or visuals, audio (dialogue and narration), acting, setting, type of shot, and angle, which collectively demonstrate the role of women in the concept of Social Ecofeminism. The results indicate that women are represented as the most disadvantaged parties in the exploitation of natural resources. The women's movement to protect the environment is also depicted as an effortful endeavor. The women's resistance to the expansion of gold mining in Sangihe was manifested in various actions, including awareness-raising activities, a women's rally, legal action against PT TMS through the Manado and Jakarta Administrative Courts, and other legal avenues.

On One Series of the Reciprocals of the Product of two Fibonacci Numbers Whose Indices Differ by an Even Number

This paper is inspired by a very interesting YouTube video by Michael Penn, professor of mathematics at Randolph College in Virginia, USA. He dedicated himself to the popularization of mathematics on his website in addition to his teaching and scientific work at the university and in addition to his scientific work. First, we deal with four specific series of the reciprocals of the product of two Fibonacci numbers whose indices differ by 2, 4, 6, and 8. Then, we generalize these four results to the series of the reciprocals of the product of two Fibonacci numbers whose indices differ by an even number. Finally, we perform a numerical verification of the derived formula using Maple 2020 software. Based on the derived formula, it can be concluded that the series we are dealing with belong to infinite series whose sum can be expressed in closed form.

Exploring Intercultural Communication Through Identity Construction: A Case of YouTube Comments

This exploratory study examines the strategies used by commenters in the YouTube comment section to facilitate intercultural communication through identity construction in the digital space. Based on critical discourse analysis and the framework of identity regarding indexicality and othering, the study has analyzed 8 extracts selected from 7, 000 comments under one YouTube video talking about political stuff. The findings suggest that individuals could employ explicit ethnicity labeling, rhetorical questioning, othering processes, and humor as key strategies to showcase their cultural identity in intercultural arena. The purpose is to seek support or challenge viewpoints through personal experiences, with the aim of achieving acceptance. The study highlights the challenges posed by digital spaces in intercultural communication and emphasizes the need for further research to address the potential misunderstandings arising from cultural differences.

A cross-sectional analysis of the content and quality of presurgical infant orthopedics videos on YouTube.

Caregivers seeking additional information about Presurgical Infant Orthopedics (PSIO) may turn to online sources, but the quality of information on platforms like YouTube is uncertain. To investigate the content and quality of PSIO videos on YouTube. YouTube videos were searched using keywords related to PSIO appliances. Videos that met the eligibility criteria (n=52) were categorized as care provider or caregiver-based. Engagement metrics were analyzed and quality assessments were performed by two raters using the Global Quality Score (GQS), Video Information and Quality Index (VIQI), and Medical Quality Video Evaluation Tool (MQ-VET). Inter-rater and intra-rater correlations were high (r≥0.9; p<0.01), indicating excellent reliability. Strong correlations were observed between the GQS, VIQI, and MQ-VET scores (r: 0.86-0.91; p<0.01). Mean GQS (2.7±1.1), VIQI (13.0±4.1), and MQ-VET (42.6±12.4) scores indicated poor to moderate video quality. Most videos (73.1%) were in the care provider category and rated significantly higher (p<0.05) in quality than the caregiver category for all three indices, but not for video engagement metrics. YouTube PSIO videos are not comprehensive and lack quality. Caregivers of infants undertaking PSIO should seek advice from care providers and not rely solely on YouTube videos.

Restored Behaviour and the Formation of Ethnic Identity: Critiquing the Rai Youths’ Sakela

This paper examines four YouTube videos on Sakela, a dance performance of the Rai community, in two major contexts: enormous shifts and deviations in the performances of youths and the signature of unique ethnic identity. Sakela in its primitive art form of Rai culture has a ritual connection with the transcendent forces for human health and agriculture. However, there have been many deviations and changes in its highly contextualized aesthetic manifestations like festive performances, ceremonial presentations, recreational activities, political demonstrations or urban, and diasporic discourses. Against this backdrop, the paper addresses the primary questions of why these performances recur in different forms and what role the restoration of behaviour plays in forming the ethnic identity. The study approaches these questions with the objectives of analyzing the restored behaviour in the Rai youths’ Sakela and identifying the performances as preserving the signature of ethnic identity. The examination of primary data in the qualitative study includes the analysis of selected YouTube video contents comprising Sakela performances, using the content analysis method. Primary data are selected to quantify the phenomena of Rai youths’ restored behaviours in Sakela dance, their cultural meanings, and their relationships to ethnic identity. To validate the collected data, the study draws theoretical insights from Richard Schechner’s theory of restored behaviour. Schechner's theory promulgates that people are always performing anew out of old in a continual rehearsal. The behaviour is replicated and thus performances gradually emerge. Such behaviors ranging from small gestures to ritualistic performances become part of lives but they are no longer sticking to the original source. Pursuant to this conceptual framework, the paper argues that Rai youths’ Sakela demonstrates the signs of restored behaviour, the symbolic and coded aspects of their culture. It also posits that embodied ethnic traits evident in the performance ensure the persistence of membership in their community. Thus, Sakela continues to be the signature of ethnic belief system and unique identity in the lives of Rai youths. In all its aspects of the repetition of never the same, the embodiment of ethnic identity keeps on sticking to youths’ Sakela.

Online videos of robotic-assisted cholecystectomies: more harm than good?

BackgroundMany surgeons use online videos to learn. However, these videos vary in content, quality, and educational value. In the setting of recent work questioning the safety of robotic-assisted cholecystectomies, we aimed (1) to identify highly watched online videos of robotic-assisted cholecystectomies, (2) to determine whether these videos demonstrate suboptimal techniques, and (3) to compare videos based on platform.MethodsTwo authors searched YouTube and a members-only Facebook group to identify highly watched videos of robotic-assisted cholecystectomies. Three members of the Society of American Gastrointestinal and Endoscopic Surgeons Safe Cholecystectomy Task Force then reviewed videos in random order. These three members rated each video using Sanford and Strasberg’s six-point criteria for critical view of safety (CVS) scoring and the Parkland grading scale for cholecystitis. We performed regression to determine any association between Parkland grade and CVS score. We also compared scores between the YouTube and Facebook videos using a t test.ResultsWe identified 50 videos of robotic-assisted cholecystectomies, including 25 from YouTube and 25 from Facebook. Of the 50 videos, six demonstrated a top-down approach. The remaining 44 videos received a mean of 2.4 of 6 points for the CVS score (SD = 1.8). Overall, 4 of the 50 videos (8%) received a passing CVS score of 5 or 6. Videos received a mean of 2.4 of 5 points for the Parkland grade (SD = 0.9). Videos on YouTube had lower CVS scores than videos on Facebook (1.9 vs. 2.8, respectively), though this difference was not significant (p = 0.09). By regression, there was no association between Parkland grade and CVS score (p = 0.13).ConclusionPublicly available and closed-group online videos of robotic-assisted cholecystectomy demonstrated inadequate dissection and may be of limited educational value. Future work should center on introducing measures to identify and feature videos with high-quality techniques most useful to surgeons.Graphical abstract

Recommended exercises for lower back pain on YouTube videos; Are they useful or harmful?

ObjectiveLow back pain (LBP), a common public health problem affecting nearly 80 % of the population, causes disability and work absence, while exercise is recommended as an adjuvant treatment. YouTube is one of the most frequently used source of information, especially by patients. The aim of the study was to analyze clinically the reliability, feasibility and the content quality of exercises videos recommended for LBP on YouTube. channel. MethodsBased on the observational study of the number of views of YouTube videos, 154 videos worth evaluation were selected using the keywords "low back pain” and “exercises",. The content quality of each video was evaluated with a) the American Medical Association Journal (JAMA), b) DISCERN, c) Global Quality Score (GQS), and d) Medical Quality Video Assessment Tool (MQ-VET) scales, while Pearson correlation analysis was performed to determine the correlation between the JAMA, GQS, DISCERN, MQ-VET scale scores. ResultsAccording to the findings, the primary source for uploading exercise videos were physicians (32.5 %), with a high content quality. There was a statistically significant positive correlation between the total scores of all quality scales and the independent variables defined as view rates and number of comments (p < .05). The analysis of the video content showed that only 35 % (n = 54) of the videos explained the risks of the recommended exercises in detail ConclusionIt can be concluded that the relability and feasibility of exercise videos for LBP on YouTube depend highly on the upload source. Thus digital content in health should be created with a multi-disciplinary team including healthcare professionals and also standardized to inform patients with the risks and benefits to avoid the potential harm due to the complex causes of low back pain. Public Interest SummaryLow Back Pain, which a major health problem, is the most common musculoskeletal disorder leading to increased medical expenses and work absenteeism, while the most appropriate intervention remains elusive.. The therapeutic exercise program might differ according to patient's age, physical condition and the severity of the disease, while sustainability of the exercise program depends on the preference of exercise type of each patient. From this perspective, it is an important advantage that different exercise videos are available on YouTube. However, the content quality and reliability of exercise videos are the discriminators for the expected outcomes, since good quality content will benefit patients and prevent possible injuries and worsening of pain.

LITERATURE REVIEW OF THE USE OF YOUTUBE TO MOTIVATE STUDENTS IN LEARNING ENGLISH

YouTube is an online media platform containing a variety of videos. It is also a place to post, share, and download videos.Its users range from children, teenagers, adults to parents, and no exception including students. This study aims to investigate the effect of using YouTube on students’ motivation in learning English. A qualitative method was used in this study, its study literature review. This research used descriptive research design to process the data and to draw the conclusions. Researcher gathered data from collecting literature to describe the situation related to the use of Youtube to motivate students in learning English. The result of this study was found out the implementation of YouTube videos in learning English was showed a positive impact on students to be more motivated.

Analisis Wacana Kritis Norman Fairclough Pernyataan Megawati: “Pak Jokowi Kalau nggak Ada PDI Perjuangan duh Kasihan dah”

Partai Demokrasi Indonesia Perjuangan (PDIP) held its 50th Anniversary celebration on January 10, 2023. During the celebration, Megawati as the Chairperson of the party mentioned, "Mr. Jokowi, if there is no PDI Perjuangan, I'm sorry,". The statement received applause from the audience at JIEXPO Kemayoran. The video of Megawati's statement was uploaded again by KompasTV through the Youtube channel and received various responses. This research uses a qualitative research method with a critical discourse analysis approach of the Norman Fairclough model. The purpose of this research is to dissect discourse in three dimensions, namely textual, discourse practices, and sociocultural practices. Textually, the use of linguistic elements in the form of diction and majas is found. The dimension of discourse practice can be seen from the parties involved in making the video from KompasTV media through the Youtube channel. The level of consumption of this discourse is not only consumed by subscribers, but the wider netizen can access the information and provide comments. The sociocultural dimension is divided into three, namely situational, institutional, and social. Situational saw the situation when Megawati's 50th anniversary of PDIP received a response of applause when delivering the discourse. Institutional shows that PDIP's vote share has decreased in the 2024 elections. Then the social level in the discourse consists of cultural and political elements.

Mediated public perceptions of police encampment clearances in Canada and France: a cross-national study

ABSTRACT This qualitative study investigates public perceptions of police encampment clearances in Canada and France. Our focus is on how YouTube users in these two countries judge police conduct in response to videos of police clearing encampments. Research on police public perceptions and police legitimacy typically focuses on public views of the police institution and perceptions stemming from direct interactions with officers. An analysis of YouTube comments on police intervention videos offers important insights into a relatively unexplored intermediate case: the mediated judgements on concrete, specific police action from individuals outside of the perceived police intervention. Further, the scholarship specifically examining social media and public perceptions of policing in cross-national contexts is almost nonexistent. To address these gaps, we ask the following: What do comments on YouTube in response to videos of police encampment clearances reveal about police legitimacy in Canada and France as perceived by social media users? A total of 8,091 user-generated comments across 25 Canadian YouTube videos and 7,086 comments across 29 French YouTube videos were collected, sorted, and examined using qualitative media analysis. Our analysis confirms that the issue of police legitimacy generates dissensus and polarisation. It demonstrates that public perceptions of the legitimacy of the police clearance are strongly tied to the legitimacy of the encampment itself, and more broadly to moral judgements about the groups targeted by the police. Our findings also reveal that French police are more often perceived as violent than their Canadian counterparts.

What sources do individuals use to validate arguments in scientific discourses today? An exploratory study of YouTube comments on vaccination

PurposeThis study aims to explore scientific discourses on vaccination in YouTube comments using the Connectivism theory as a foundational guide in the inquiry of understanding knowledge seeking and sharing. The authors sought to understand how individuals share and seek information by using external sources through URL links to validate their arguments.Design/methodology/approachUsing content analysis, the authors extracted and analysed 584 random comments with URL links from eight YouTube videos scientifically addressing the purpose of vaccines. The comments were coded by stance (pro, anti, and neutral) and the type of resource to observe how their links were used.FindingsThe results showed that URL links were composed of quotes, questions, and opinions. Many sources came from research papers, conspiracy websites, or other videos. Some of the comments did not accurately reflect the information from research papers and showed little scientific reasoning. This suggests the need for critical evaluation among individuals when finding information online.Research limitations/implicationsThe findings can be expanded to explore different types of information literacy practices in the comment section of social media for both informal and formal environments.Practical implicationsYouTube is useful in fostering scientific discourse and information-seeking/sharing practices among individuals. However, considering the inaccuracy of content deliverance, educators and individuals will need to consider how to teach/conduct information literacy skills when implementing social media for educational purposes.Originality/valueOnly a few studies have conducted research on comments using URL links, the originality of sources and how the sources were used in argumentation.

The role of YouTube videos on creating child violence behavior from the perspective of mothers

The entry of modern technology into our society, particularly the emergence of the Internet with various sites that are easy to search, is one of youtube most important and popular sites, creating a new generation of children addicted to their use despite the large number of YouTube has become a real danger in the light of excessive use by children, however, it is ifficult to control the prevention of children from being exposed to the Internet in general and to YouTube videos in particular, many children in the developing stage of the disease. Psychological and neurological as a result of the content presented to them via video. The aim of this research is the role of YouTube videos on children's belligerent behavior at the age of 2-6 for this 200 forms on mothers in the city border Rania was divided into 100 male and 100 female children, for example. It was later revealed that children are most likely to be YouTube users at a high rate and that mothers don't monitor their children at the time you've seen YouTube and the degree of aggressive behavior that has changed according to gender, which is more likely to be male than female.

Social Media Programs for Outreach and Recruitment Supporting Aging and Alzheimer Disease and Related Dementias Research: Longitudinal Descriptive Study.

Social media may be a useful method for research centers to deliver health messages, increase their visibility in the local community, and recruit study participants. Sharing examples of social media-based community outreach and educational programs, and evaluating their outcomes in this setting, is important for understanding whether these efforts have a measurable impact. The aim of this study is to describe one center's social media activities for community education on topics related to aging, memory loss, and Alzheimer disease and related dementias, and provide metrics related to recruitment into clinical research studies. Several social media platforms were used, including Facebook, X (formerly Twitter), and YouTube. Objective assessments quantified monthly, based on each platform's native dashboard, included the number of followers, number of posts, post reach and engagement, post impressions, and video views. The number of participants volunteering for research during this period was additionally tracked using a secure database. Educational material posted to social media most frequently included content developed by center staff, content from partner organizations, and news articles or resources featuring center researchers. Multiple educational programs were developed, including social media series, web-based talks, Twitter chats, and webinars. In more recent years, Facebook content was occasionally boosted to increase visibility in the local geographical region. Up to 4 years of page metrics demonstrated continuing growth in reaching social media audiences, as indicated by increases over time in the numbers of likes or followers on Facebook and X/Twitter and views of YouTube videos (growth trajectories). While Facebook reach and X/Twitter impression rates were reasonable, Facebook engagement rates were more modest. Months that included boosted Facebook posts resulted in a greater change in page followers and page likes, and higher reach and engagement rates (all P≤.002). Recruitment of participants into center-affiliated research studies increased during this time frame, particularly in response to boosted Facebook posts. These data demonstrate that social media activities can provide meaningful community educational opportunities focused on Alzheimer disease and related dementias and have a measurable impact on the recruitment of participants into research studies. Additionally, this study highlights the importance of tracking outreach program outcomes for evaluating return on investment.

Improvisation of Teaching Learning Materials (TLM) and its Contribution in Teaching and Learning of Primary Science

The study was basically carried to find out about the contributions of improvisation on learning science education. The mixed mode of data collection method was used for the purpose whereby data were collected through semi structured interview questions and survey questionnaire. Analysis and interpretation of quantitative data was carried using Statistical Package for Social Sciences (SPSS) whereas analysis of qualitative data involved looking for similarities and dissimilarities and generating themes. Finally the collected data and information from both qualitative and quantitative method will be compared and analyzed. It was inferred that TLM hold significant importance in providing valuable support and enhancing the learning experience for both educators and students. However, it was found that most schools lack the required TLM and teachers improvise the required TLM with locally available materials. However, improvisation of TLM requires lots of resources and support from many relevant stakeholders. Moreover, it was also found that improvisation is very time consuming and comes with the challenges of precision and accuracy. The study also founded that with the advancement of technology, digital tools like YouTube videos and simulations were used when readymade TLM are not available in the schools. However, this research study was carried during short period of time with minimum participants and findings from the study cannot be generalized for all the schools across the country. Furthermore, further research can be carried to find out about different module offered in two colleges of Education which teaches about preparation and improvisation of TLM.