Youth Consumption Research Articles

Factors That Determine Youth's Consumption Behaviour In A Sustainable Way

Sustainable consumption behavior among youth is a critical aspect of addressing contemporary environmental challenges. This study employs Structural Equation Modeling (SEM) to investigate the determinants that influence sustainable consumption behavior among young individuals, with a focus on factors supportive of environmental organizations, subjective norms, attitude toward sustainable purchasing, perceived marketplace influence, environmental concern, and sustainable purchase behavior. Firstly, the study explores the role of factors supportive of environmental organizations. Findings reveal that youth who actively support and engage with environmental organizations are more likely to adopt sustainable consumption behaviors. These organizations serve as valuable platforms for educating and mobilizing the youth towards eco-conscious choices. Subjective norms are examined as an important determinant. The study suggests that when young individuals perceive that their peers and social circles endorse sustainable consumption practices, they are more inclined to follow suit. Peer influence plays a pivotal role in shaping their attitudes and behaviors in favor of sustainability Thirdly, attitude toward sustainable purchasing is investigated as a key factor. Results indicate that a positive attitude towards environmentally. The study delves into the influence of perceived marketplace factors. Young consumers who believe that businesses play an active role in promoting sustainability are more likely to engage in eco-friendly purchasing behaviors. This underscores the importance of corporate responsibility and sustainability initiatives. Fifthly, environmental concern is examined as a driving force for sustainable consumption behavior. The findings highlight that higher levels of environmental concern are positively associated with sustainable purchase behaviors. Young individuals who express genuine concern for the environment are more motivated to make eco-conscious choices.

Youth and sustainable consumption: understanding awareness and adoption trends

Purpose of the article: The article's goal is to examine young adults' awareness and adoption of sustainable consumption practises. Methodology: A national-level online survey of young adults aged 18 to 30 was used for the study. The survey included 20 questions about respondents' awareness, preferences, and sustainable consumption practises. Data was gathered and analysed in order to assess the level of awareness and adoption of sustainable consumption practises, as well as to validate hypotheses related to these factors. Conclusions: The findings show that the majority of young participants are aware of environmental issues and eager to adopt sustainable consumption habits. There were, however, significant differences in their behaviour, which could be influenced by factors such as age and educational level. Education and awareness campaigns, as well as providing diverse options and promoting flexitarian diets, can all help to encourage young adults to live a more sustainable lifestyle. Originality: From a national viewpoint, this study provides an important addition by providing current and representative data on the level of knowledge and implementation of sustainable consumption practices among young adults. It also gives practical suggestions for encouraging more responsible consumption within this age group, which has important environmental effects.

The Influences of Perceived Value on Purchase Intention towards Sportswear among Youth in Perlis, Malaysia

In emerging economies, particularly in Malaysia, the sales growth of sportswear is promising, making it a lucrative sector in the fashion industry. Notably, the Ministry of Youth and Sports in Malaysia has taken initiatives to encourage youth to embrace sports as a lifestyle, further contributing to the popularity of sportswear among this demographic. However, there is a lack of research on how perceived values influence the purchase intention of sportswear among youth. Therefore, this study aims to examine the impact of perceived values on purchase intention of sportswear among youth in Perlis, Malaysia. A survey was conducted among 254 local secondary school students in Perlis. The collected data underwent Descriptive Analysis, Reliability Analysis, Factor Analysis, and Regression Analysis for comprehensive analysis. The results revealed that both social value and emotional value significantly influence the purchase intention of sportswear. Notably, emotional value has a stronger influence compared to social value. Conversely, price value and quality value were found to have no significant influence on the purchase intention of sportswear among youth in Perlis. In conclusion, these findings provide valuable insights for sportswear fashion marketers to develop marketing campaigns that emphasize social value and emotional value. By doing so, they can effectively increase the purchase intention of youth consumers towards sportswear in Malaysia. This research highlights the factors that drive consumer behavior in the sportswear market and guides marketers in creating strategies that resonate with their target audience.

Research on the service design strategy of youth health tea based on system innovation

Taking the improvement of youth health problems as an entry point, it provides new ideas for social responsibility linkage, user experience optimization, and brand innovation in youth wellness tea business operations. Analyze youth consumption and health characteristics through desktop research, and conduct user research on health-supporting youth. Based on the ecosystem map model, analyze the existing health tea product service system, and extract the linkable contact points between the constituent elements of the health tea service system and social responsibility. Based on system innovation thinking, Chinese medicine culture, and user needs, the youth health tea service system is designed. The service principles of lightness, specialization, emotionality, individuality, and palatable, the co-creation of the youth health tea service model by the government, enterprises, universities, and users, and the system innovation strategy of emotional consumption experience and multi-dimensional brand identification are proposed. It provides a reference value for the construction of health tea service within the university community.

Under pressure: The paradox of autonomy and social norms in drug education

Much contemporary youth drug education operates from the assumption that young people's decisions to use alcohol and other drugs often stem from a misunderstanding that youth consumption is so common as to constitute a ‘social norm’. Known as the ‘social norms’ approach, the stated aim of this form of drug education is to empower young people to avoid consumption by constituting it as uncommon and, therefore, abnormal. Taking the relationship between autonomy and norms as my primary concern, I examine key assumptions of the social norms approach through an analysis of a dataset of 23 ‘evidence-based’ drug education texts currently recommended for use in Australian secondary schools. Drawing on Rasmussen's (2011) analysis of autonomy as a ‘paradox’ in which young people are compelled to demonstrate their autonomy by submitting to external authority, I argue that drug education constitutes young people's (lack of) autonomy as the key cause of and solution to youth drug use through three strategies: (1) decision-making exercises that position consumption as the result of an inability to make the rational choice; (2) activities that equate drug consumption with succumbing to peer pressure and failing to demonstrate autonomy; and (3) deployment of population level data on youth drug use that constitutes it as atypical. Together these strategies suggest that while drug education often purports to empower young people to make empowered decisions, it operates as a broader social intervention that seeks to produce compliant rather than autonomous subjects.

The Impact of Promotional Activities on the Purchase and Repurchase Intention of Energy Drinks in Yemen Under Different Levels of Awareness of the Potential Adverse Effects

Awareness among consumers in determining purchase intention (PI) and repurchase intention (RI) for energy drinks plays an important role. However, it has been overlooked in previous studies. In order to bridge this knowledge gap, we investigate the role of awareness of the potential negative effects of energy drinks (PAEEDs) as a moderating variable in the relationship of promotional activities with PI and RI among different young people. The data were collected from 415 students from Yemeni universities and analyzed using structural equations modeling via SmartPLS software. The results revealed that promotional activities affect PI among students with low awareness of the PAEEDs more than students with high awareness. In contrast, promotional activities affect RI among students with high or low awareness of the PAEEDs. This study provides additional evidence about the effects of energy drinks (EDs) promotional activities on PI and RI among young people in light of the awareness of these products and, thus, the urgent need for regulation and restrictions on youth consumption of EDs. Implications for theory and practice are discussed.

Towards a Just Distribution of Student Funding to Youth with Learning Disabilities in Vocational Education and Training

The funding of higher-education students contributes to their skills development and renders them employable and self-sustainable. Research indicates that the National Student Financial Aid Scheme (NSFAS) (a South African tertiary education government funding agency) has done remarkably well in funding a large number of students from historically disadvantaged backgrounds to pursue vocational training. Having noted that disability is an under-researched topic in the South African Technical Vocational Education and Training (TVET) context, the authors employed a qualitative critical discourse analysis (CDA) approach to analyse the tonal voice of the NSFAS policy text and generate a thematic depiction of its stance on the funding of persons with learning disabilities. A further review of 77 primary and secondary data sources was conducted to triangulate the findings drawn from the NSFAS policy text. The paper exposes the plight of youth with learning disabilities who, due to limited aptitude for academic learning, often languish on the periphery of the entrepreneurial and occupational worlds of work as observers or—if lucky enough to gain entry—serve as unaccredited (self-taught or naturally gifted) semi-skilled and secondary contributors to innovative ideas. Drawing on the United Nation’s Sustainable Development Goal 4 and Amartya Sen’s Capability Approach, the paper highlights the need for a funding policy that acknowledges: 1) the element of heterogeneity in disability; 2) the adoption of a funding eligibility criteria that ensure inclusion and equality for all; and, finally, 3) the need for the funding of learning programmes that accommodate diverse learning styles, developmental needs and knowledge consumption of youth with disabilities. It further advocates for broad-based youth development so that no young person—with or without a disability— lacks access to occupational training to ply a trade in the professional, artisanal, creative, or entrepreneurial realms of the knowledge economy.

"Influencer-Driven Product Promotions on Social Media" Analyzing the Impact on Youth Consumer Perceptions through Functional Attitude Theory

"Influencer-Driven Product Promotions on Social Media" Analyzing the Impact on Youth Consumer Perceptions through Functional Attitude Theory

The Freedom Front and the welfare state counter revolution

ABSTRACT This essay examines the Swedish Freedom Front, created in 1989 by libertarians from the editorial committee of the Nyliberalen magazine. It argues that in its emphasis on cultural, sexual, religious and political freedoms, libertarianism contained a different ideological repertoire from neoliberalism. It compares the construction of a canon of translated neoconservative and neoliberal texts with a popular and vernacular register in youth culture, consumption, and media technologies. Finally, it argues that the ascendance of neoliberalism in the early 1990s fractured libertarian arguments.

Evaluation of Recipes for Life Nutrition Education Program for Fifth-Grade Students

Emerging research indicates that chronic illnesses exacerbated by obesity begin in childhood. While research continues to show that consumption of fruits and vegetables can lower rates of obesity, children in the United States often fall short of consuming the recommended daily intake of fruits and vegetables. Youth nutrition education and cooking education programs have emerged as proven strategies for promoting youth consumption of fruit and vegetables, and other factors (e.g., nutrition knowledge, food-related behaviors, food preferences, attitude toward cooking, and cooking self-efficacy) that mediate youth consumption of fruits and vegetables. The purpose of this study was to evaluate the impact of the Recipes for Life program, a field-trip-based nutrition education program, on fifth-grade students. Results showed that the program elicited pre-post improvements in students’ content knowledge, cooking self-efficacy, and cooking attitudes.

Dietary Life among Korean Adolescents Before COVID-19 (2018~2019) and During COVID-19 (2020~2021): Data Analysis of the 2018~2021 Youth Consumer Behavior Survey for Food

Dietary Life among Korean Adolescents Before COVID-19 (2018~2019) and During COVID-19 (2020~2021): Data Analysis of the 2018~2021 Youth Consumer Behavior Survey for Food

Comparison of GRA Method with Other Assessment Techniques in Bancassurance

The branded apparel industry is a multibillion-dollar global enterprise that plays a significant role in youth culture. This paper aims to explore how youth expectations and values are reshaping the industry and what the future holds for it. The paper uses a conceptual framework based on social and consumer behaviour theories to analyse the current state of the industry, identify key trends and drivers of change, and explore how these trends are affecting the expectations and values of the youth consumer segment. The paper also provides a literature review of the evolution of the industry, including the rise of fast fashion, sustainable fashion, and the impact of social media and e-commerce. The future of the industry is expected to be increasingly influenced by sustainability and social responsibility, as well as advancements in technology and changes in youth culture. The paper concludes that the future of the industry looks promising, but only for brands that can keep up with the changing expectations of young consumers.

The Future of Branded Apparel: How Youth Expectations and Values are Reshaping the Industry

The branded apparel industry is a multibillion-dollar global enterprise that plays a significant role in youth culture. This paper aims to explore how youth expectations and values are reshaping the industry and what the future holds for it. The paper uses a conceptual framework based on social and consumer behaviour theories to analyse the current state of the industry, identify key trends and drivers of change, and explore how these trends are affecting the expectations and values of the youth consumer segment. The paper also provides a literature review of the evolution of the industry, including the rise of fast fashion, sustainable fashion, and the impact of social media and e-commerce. The future of the industry is expected to be increasingly influenced by sustainability and social responsibility, as well as advancements in technology and changes in youth culture. The paper concludes that the future of the industry looks promising, but only for brands that can keep up with the changing expectations of young consumers.

A Research Agenda to Inform Cannabis Regulation: How Science Can Shape Policy

In the United States, changes to cannabis policy have outpaced scientific knowledge about cannabis, its effects, and the impacts of different policy approaches. Research barriers stem from key federal policies, including strict drug scheduling of cannabis, which comprehensively hinder the ability to conduct cannabis research, affecting state markets, evidence-based regulation, and scientific gains that could more effectively shape policy moving forward. The Cannabis Regulators Association (CANNRA) is a nonpartisan nonprofit organization that convenes and supports government agencies to facilitate information exchange and learning from existing cannabis regulations across US states and territories and other governmental jurisdictions. This commentary outlines a research agenda that, if implemented, would address critical gaps in the science that cannabis regulators have identified in terms of knowledge regarding: (1) medicinal use of cannabis; (2) cannabis product safety; (3) cannabis consumer behaviors; (4) policies to promote equity and reduce disparities, both in the industry and more broadly in communities affected by the past criminalization of cannabis; (5) policies to prevent youth consumption and promote public health and safety; and (6) policies to reduce the illicit market and associated harms. The research agenda outlined here is the result of both formal discussions through CANNRA-wide meetings and informal discussions cannabis regulators have had as part of CANNRA committees. This research agenda is not all encompassing but rather highlights areas of research that have vital importance for cannabis regulation and policy implementation. Although many organizations weigh in on research needs related to cannabis, cannabis regulators (ie, the individuals implementing policies legalizing cannabis in states and territories) have generally not had a voice at the table advocating for specific research to be conducted. Their perspective representing the government agencies closest to the ground in terms of experiencing the impacts of current cannabis policy is essential to furthering quality, practical research that can advance informed and effective policy.

The optimal delayed retirement age in aging China: Determination and impact analysis

Facing a deepening aging population, nations like China are calling for a gradually delayed retirement policy urgently. Based on the dynamic model of Miyazaki (2014), this paper first examines the difference between the agent's labor productivities in youth and old age (the age difference in labor productivity as defined below). We then establish an agent's optimal consumption model under the background of delayed retirement, and derive formulas to calculate the steady-state output per labor, wage rate, and rate of capital return. Based on the model, we propose a formula to determine the optimal delayed retirement age, which can optimize the government's delaying retirement policy. Moreover, we provide theoretical demonstrations and perform numerical simulations about how delayed retirement ages affect key variables such as the agent's optimal consumption and steady-state output per labor in the context of deepening population aging, and further analyze how the Chinese government determines the optimal delayed retirement age. Results are as follows: Firstly, extending the delayed retirement age will reduce the agent's optimal youth consumption, but increase the agent's optimal old-age consumption, life-time consumption, and the total consumption of economy in the current period. Secondly, the aging population problem is affected by both changes in the birth rate and the survival probability. From 2020 to 2100, the former is constantly declining in China, while the latter is gradually rising. Although these two drivers have different influences on the optimal delayed retirement age, the influence of a higher survival probability is greater, so aging postpones the optimal delayed retirement age in China. Thirdly, the degree of population aging and the agent's labor productivity of the elderly are two main factors affecting the optimal delayed retirement age. Although both factors present an increasing trend from 2020 to 2100, they have opposite implications: the former dominates the latter until 2075 and increases the optimal delayed retirement age. On the other hand, the inhibitory effect of the latter gradually increases and eventually dominates the former from 2075. Fourthly, under the cross influence of the above two factors, the optimal delayed retirement age in China shows an inverted U-shaped trend of rising initially and then decreasing after reaching the peak in 2075. Fifthly, we estimate that if the delayed retirement policy is adopted from 2025, it is reasonable to set the average annual delayed retirement time to two to three months. Finally, we propose measures and suggestions to mitigate the possible negative impacts of delayed retirement.

Research on the Characteristics of Youth Consumption Behavior and Marketing Strategies of the Chinese Mobile Game Industry

In recent years, smart mobile terminals have rapidly occupied the world market and promoted the development of the Internet industry. China has 1.19 billion mobile Internet users, ranking first in the world. As a product of the mobile Internet, mobile games have gradually become one of the main entertainment items for netizens because of their portability and mobility. As the main force among mobile Internet users, teenagers have contributed a lot of consumer behaviors in mobile games. If a mobile game wants to occupy a certain position in the highly competitive market, it is vital to formulate an appropriate market strategy for teenagers. Through literature analysis and qualitative analysis, this paper summarizes the concept, types, characteristics, market status, and existing problems of mobile games in the Chinese market. It analyzes the characteristics of young people’s consumption behaviors in mobile games, mainly including “self-identity” and herd effect. This paper also puts forward some improvement plans for game design, game marketing, and game community to promote young users’ consumption behaviors in mobile games. At the same time, due to the particularity of underage users, this paper also discusses the necessity of reasonably setting up an anti-addiction system. This paper has strategic marketing significance for mobile game companies whose main target customers are young people. At the same time, based on the huge customer group of the youth in the mobile media market, this article is also very important to promote the steady development of the mobile game market.

Self-identity and adventure tourism: Cross-country comparisons of youth consumers

This study advances the adventure tourism literature by exploring the role self-identity plays in motivating participation in adventure tourism. It compares the views of Australian, Chinese, Singaporean, and German youth consumers towards a learn-to-surf lesson. Mystery shopper experience testing research was conducted, followed by an online survey of youth consumers. The survey results (N = 1065) found that having a novelty-seeker self-identity, surfer self-identity, and social self-identity positively influenced attitude and intention to participate in this adventure tourism activity. In contrast, considering oneself sporty (sporty self-identity) or a master of the activity (self-mastery) has no significant influence on the attitude to participate. Cross-country comparisons indicate few differences between youth consumers, suggesting market homogeneity and globalisation may be resulting in the congruency of youth consumer identity-based motivations towards adventure tourism. This study has implications for tourism operators and marketers seeking to sell adventure tourism experiences to youth markets.

Urban Youth Perceptions of Sports and Energy Drinks: Insights for Health Promotion Messaging.

This study aimed to examine urban adolescents' beliefs about sports and energy drinks to identify factors for health messaging to discourage youth consumption. Focus group study involving thirty-four adolescents in urban areas (12 female, 12 male, and 10 unreported sex; 19 Hispanic, 11 Non-Hispanic Black, 2 Asian, and 1 unknown race or ethnicity). Four focus groups were conducted with adolescents in urban areas. Each on-time moderated group discussion was structured to generate an inventory of attitudinal, normative and efficacy beliefs associated with sports and energy drink consumption and reduction. Thematic analysis was used to analyse the data. Attitudinal and normative beliefs were more positive towards sports drink consumption and energy drink reduction. Misperceptions about the need for sports drinks to avoid dehydration during physical activity were evident. Product accessibility and advertising pervasiveness were facilitators influencing consumption and barriers to reduction for both products. Results highlight important differences in perceptions about sports and energy drinks that indicate the need for different approaches and messages for interventions designed to curb consumption of these products. Recommendations for message design are provided.

Distinctions in the making: A theoretical discussion of youth and cultural capital.

The aim of this paper is to address the dynamics of contemporary cultural capital by interrogating what counts for young people as valuable cultural resources. Considerable support is given in later scholarship for Bourdieu's model of the social space, as the overall volume of economic and cultural capital combined is regularly found to be the most important axis of opposition, just as in Bourdieu's work Distinction. Yet, while Bourdieu found the second axis to be structured by an opposition between those with cultural rather than economic capital, and vice versa, many later studies instead find oppositions between the young and the old to structure the second axis. Up till now, this finding has not been adequately addressed. In this paper, we hold that considering age-related inequalities offers a powerful way of interpreting recent developments in order to understand the changing stakes of cultural capital, and also their interaction with the intensification of inequalities in economic capital. After a theoretical clarification of the relationship between cultural capital and youth, we will synthesise research on young people and explore the significance of youthful cultural consumption. We will pragmatically focus on the 15-30years old and put a particular accent on Norwegian studies in our review, as they are the most sophisticated in this genre. Four areas are explored: the restricted role of classical culture; the appeal of popular culture; digital distinctions, and moral-political positions as markers of distinction.

Factors Influencing Halal Food Products Purchasing among Young Adults According to Theory of Planned Behavior

Nowadays, youth consumers have turned out to be increasingly aware and sensitive towards Halal food products requirements. Recently, there were premises found not having Halal certification logo serving viral beverages. People nowadays especially young adults will not usually think twice about purchasing those beverages and they are willing to stand in a long queue. This study was done to determine the relationship between influential factors such as attitudes, subjective norms and behavioral control according to the Theory of Planned Behavior towards the purchase intention of Halal food products. The respondents for this study were students in Faculty of Hotel Management and Tourism, UiTM Puncak Alam. Factors that lead to purchase intentions among consumers must be well-informed in order to boost growth of Halal industry. Based on multiple linear regression analysis, subjective norms were found to have a significant impact on the intention to purchase Halal food products while attitudes were seen to have no effect significant to the intention of purchasing Halal food products. The findings show that an individual can control their perceptions and intentions of purchasing Halal food products. Therefore, this study had achieved its main objectives by validating that the intention to purchase was significantly influenced by subjective norms and behavioral control and subjective norms was the most influential factor influencing purchasing intention among students.