Research on the service design strategy of youth health tea based on system innovation

Abstract

Taking the improvement of youth health problems as an entry point, it provides new ideas for social responsibility linkage, user experience optimization, and brand innovation in youth wellness tea business operations. Analyze youth consumption and health characteristics through desktop research, and conduct user research on health-supporting youth. Based on the ecosystem map model, analyze the existing health tea product service system, and extract the linkable contact points between the constituent elements of the health tea service system and social responsibility. Based on system innovation thinking, Chinese medicine culture, and user needs, the youth health tea service system is designed. The service principles of lightness, specialization, emotionality, individuality, and palatable, the co-creation of the youth health tea service model by the government, enterprises, universities, and users, and the system innovation strategy of emotional consumption experience and multi-dimensional brand identification are proposed. It provides a reference value for the construction of health tea service within the university community.