Headland-bay beach (HBB) is one of the most prominent physiographic features on the oceanic margin of many countries in the world. Under the influence of a predominant swell, its curved periphery in natural environment may reach static equilibrium and remains stable without sediment supply from updrift and/or a riverain source within its own embayment. Coastal scientists and engineers have attempted to develop mathematical expressions to quantify this ideal bay shape since the 1940s. As the scenario with depleting sediment supply has become a common reality on many parts of the world coastline in more recent time, some coastal engineers have advocated a rational approach to mimicking the static bay shape found in nature in order to mitigate beach erosion as well as for coastal management. Nowadays, many useful applications have emerged since the publication of the parabolic bay shape equation (PBSE) developed for static equilibrium planform (SEP) in late 1980s. The advance in modern computer technologies and international collaboration has further facilitated the exchange of knowledge and applications of this static bay beach concept (SBBC). This paper reviews the progress on the research in HBB made by geographers and geologists since the 1940s, together with the involvement of coastal engineers working on shore protection and management from the 1960s. Aided by software MEPBAY developed in 2003 for the PBSE, several practical examples are demonstrated in this paper for the stability verification of natural and man-made bay beaches, shore protection, mitigating downdrift erosion of a harbour, design of recreational bay beach, as well as for environmental impact assessment. Limitations on and clarifications for engineering applications based on the SBBC are also discussed in this paper.