Relevance. The training program for foreign language teachers is represented by a number of disciplines, among which �Linguistic analysis of text� occupies a special place. This question is relevant, since more and more attention is paid to studying video blogs� language and various means of its creation. In this work authors have attempted to consider ways of preparing potential teachers to analyse specific features use of tropes and figures of speech in video beauty blogs� language.Purpose. The aims of the research are: to develop foreign language teacher�s skills; to classify and define tropes and figures of speech as a significant component of video-blogs� language; to describe specifics of tropes and figures of speech use in video-blogs� language on the example of beauty blogs.Methodology. Various research methods were used: descriptive-analytical method, method of comparison, observation and modelling method, transformation techniques, linguistic experiment and quantitative assessment. The main research method is the method of linguistic observation and description of specific linguistic facts in order to obtain generalized data. The material for the research was video content of beauty video-blogs.Results. The results show how students, using example from video beauty blogs, analysed possibilities of tropes and figures of speech, highlighted the features of beauty blog�s speech design, compared frequency tropes and figures of speech use, considered corresponding examples.Conclusions. Its practical significance for a foreign language teacher�s professional activity lies in understanding the world of texts and transferring this knowledge to their pupils.
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