The Forms of Manifestation of Intertextuality and Their Role in Creating the Text World of “Omon Ra” by V.O. Pelevin

Abstract

In the domestic culture of the beginning of the 21st century, the crisis of value attitudes of a modern person, whose consciousness is subject to manipulation, has aggravated. The phenomenon of manipulation of consciousness has its own history, but it gained particular strength in the 20th century, when the media, art, and advertising became the main conductors of power. At the beginning of the 21st century, the information and communication space becomes the main tool for manipulating human consciousness. The phenomenon of intertextuality has become widespread in works by V.O. Pelevin, one of the brightest representatives of Russian postmodernism, the author of Omon Ra, the novel that reveals a creative rethinking of the transformation of the cruel Soviet reality of the 1990s. In this article, the novel is interpreted through the identification of manifestation forms of intertextuality and the defining their role within the framework of a united artistic world of the text. The intertextuality of the novel is expressed by intertextual components: literary borrowings, imitations, overt and covert citations, allusions, reminiscences, poetic inclusions, irony. These intertextual elements represent the cultural layer of the novel text being interconnected with the storyline of the work. V.O. Pelevin managed to emphasize the main thing in his heros character the ability to doubt dogmas; to reveal the duality of the heros world, who goes through difficulties before deciding to free himself from the cruel system that destroys any I. Intertextuality the text of Omon Ra provokes a play of meanings and a plurality of interpretations, helps to achieve the creation of a multi-level text, which is made of the cultural and ideological layers of the Soviet era, which the author characterizes as a time of deliberate falsification of history and manipulation of human consciousness. The author constructs an artistic reality built at the intersection of the real and unreal, the real and illusory worlds.