The article traces the peculiarities of the images of the linguistic picture of the world and the value orientations of Ukrainian society. The purpose of the study is to analyze the associative field of the word-stimulus russia in the conditions of the current Russian-Ukrainian war, based on the directed associative experiment method. Achieving the specified goal involves the following tasks: to identify associations for the designation of the stimulus word russia that were used by the survey participants; determine the structure of the associative-semantic field of the russia stimulus word; outline the main thematic groups of the stimulus word russia; to determine quantitative indicators of reactions within the associative field. As a result of the survey conducted among the students of the Lviv Polytechnic National University, 685 word-reactions to the russia stimulus word were found and the frequency of the associates use in the core (49%), near (30%) and distant periphery (21%) was determined. The core of the associative field contains the most relevant and stereotyped concepts of the mental lexicon: enemy 78, aggressor 54, swamp 51, bottom 32, rasha (rashka) 18, murderer 16, occupier 14, parasha (parashka) 13, invader 12, moskoviia 12, evil 11, mordor 11, hatred 11. Most of the detected associates have negative meaning, which is the evidence of the disdainful attitude of the informants towards the aggressor country. We can consider only the reactions country, brothers, neighbor, silence to be neutral in meaning. Among the associates, a significant number of expressively marked names was recorded, which indicates the dominance of the emotional level of images of consciousness over the mental one, as well as the maintenance of a certain balance between the objective (logical-conceptual) and subjective (value-motivational) images of consciousness of the speakers. The presence of a significant amount of invective vocabulary among the associates is caused, in our opinion, firstly, by the opportunity to freely express themselves because the questionnaire was anonymous, and, secondly, by negative feelings caused by the word-stimulus. The experimental material confirmed that the generalized perception of Russia after the full-scale invasion of Ukraine shifted from neutral to threatening, and the specific perception made it possible to perceive russia as a real enemy participating in hostilities against our country.