Abstract

The object of the research is the associative field of Liebe / love, representing the same basic value, the subject is the psychologically relevant content of the value, as well as the content dynamics of the basic value, reflected in the nature of the associates. The aim of the study is to establish the psychologically relevant content of the basic value of Liebe / love in the German linguoculture. A free associative experiment is used as the main research method. The experiment was conducted with representatives of the German linguoculture at the age from 17 to 23 in Vechta, Potsdam, Baden-Baden and Freiburg in 2022. The stimulus word Liebe was followed by 200 reactions, which we are going to share in accordance with the research methodology for reaction-concepts, reactions-representations, emotional-evaluative reactions, formal and cultural reactions. The research is based on sequential comparison of data from lexicographic sources (including etymological sources) and data from a free associative experiment. The author verifies the obtained results using an inverse associative experiment. Research data can be used in sociological research, in teaching translation studies, intercultural communication, cultural linguistics, ethnopsycholinguistics, in a practical course of the first foreign language (German), in a workshop on the culture of verbal communication, etc. The obtained data can be used in the development of various types of educational manuals and educational reference books. The results of the study have shown that the concept Liebe / love is relevant and significant for representatives of the German linguoculture. Moreover, it is realized in a variety of reactions-representations reflecting the individual experience of respondents. The relevance of this concept is verified by the data of the inverse associative experiment. However, the meaning of the concept Liebe / love, which represents the basic value, changes: the correlation between love and the object of love becomes relevant. Liebe / love unites other value characteristics for the respondents: trust, loyalty, harmony, attention, tenderness towards another person on the basis of common value integrative characteristics. It also has a positive connotation for the respondents.

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