WO Strategy Research Articles

Agroindustry Development Strategy for Palm Sugar in Bone Regency

Bone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate development strategy to be applied to the palm sugar industry in Bone Regency. The research method applied is descriptive quantitative. The data analysis method uses descriptive analysis, SWOT and AHP. The results of alternative strategies using SWOT are SO strategy: increased promotion for marketing expansion online and offline. WO strategy: improvement of palm sugar production infrastructure to meet export product standards. ST strategy: improving product quality through training/technical guidance on the application of quality management. WT strategy: increased commitment and cooperation between palm stakeholders in strengthening palm sugar agroindustry, namely the quality of export-ready palm sugar products. The priority strategy based on the AHP results, especially the main determinant factor is human resources, with the responsible actor being the government. The final goal of the palm sugar agroindustry development strategy is the improvement of palm sugar production facilities and infrastructure to meet export product standards.

STRATEGI PENGELOLAAN DALAM MENINGKATKAN DAYA SAING PARIWISATA BERBASIS MASYARAKAT PADA OBJEK WISATA BENGKAUNG LOMBOK BARAT

This study aims to find out how the local community is involved in managing of tourism at Bengkaung tourism objects, Batu Layar Sub-District, West Lombok Regency. This study used a qualitative research method with a descriptive qualitative approach. The data used in this study were obtained directly using the interview method with research informants, namely the Village Government, Pokdarwis Chairmen, Communities and Tourists. Data analysis techniques were carried out using qualitative data analysis techniques, including data reduction, data presentation, and verification/drawing conclusions and SWOT analysis to formulate the right strategy in the management and development of tourism at Bengkaung tourism objects. Testing the validity of the data was carried out using the triangulation method. Based on the data analysis that has been carried out, the results show that tourism management at the Bengkaung tourist attraction has been carried out with the concept of community based tourism (CBT). The forms of community involvement in community-based tourism management at Bengkaung tourism objects, namely community involvement in managing tourist objects, community involvement in protecting the environment of tourist objects, and community involvement in efforts to gain profit. SWOT analysis in the management and development of tourism at Bengkaung tourism objects produces four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy.

STRATEGI MENINGKATKAN PEREKONOMIAN MASYARAKAT MELALUI PENGEMBANGAN EKOWISATA MANGROVE DI KABUPATEN SUMBAWA

This study aims to determine the strategy for improving the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa District. The type of data used is qualitative which is obtained directly from primary sources using interview techniques. The informants in this study were the Head of Penyaring Village, Head of Pokdarwis, Maritime Service, Tourism Manager and the coastal community of Labu Sawo Hamlets, totaling 10 people. The data used in this study was analyzed using the SWOT analysis technique to formulate various alternative strategies to improve the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa District. The data was analyzed using the SWOT analysis technique. The results of this study showed that the SWOT analysis in formulating a strategy to improve the community's economy through the development of mangrove ecotourism in Labu Sawo Hamlets, Sumbawa Regency produces four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy. The resulting alternative strategies are maintaining and developing the sustainability of mangrove vegetation and diverse flora and fauna; increasing cooperation with the government in providing tourism facilities and infrastructure; increase public and tourist awareness in protecting mangrove ecosystems; create uniqueness that is different from other tourist attractions; improving the quality of managing human resources through education and training activities; and optimizing the use of various information media as a promotional tool to introduce ecotourism objects to the public.

PEMBANGUNAN SEKTOR PERTANIAN SEBAGAI UPAYA PENINGKATAN PEREKONOMIAN KABUPATEN SUMBAWA

This study aims to analyze the agricultural sector development strategy as an effort to improve the economy in Sumbawa District. This study used a descriptive method with a qualitative approach. The type of data used in this study is qualitative data in the form of research informants' perceptions regarding agricultural sector development strategies as an effort to improve the economy of Sumbawa District obtained through interviews. Informants in this study were determined using a purposive technique, namely determining informants based on certain criteria. The informants for this study consisted of the Head of the Agriculture Department, the Head of UPTD. Untir Iwes Sub-District, rice farmers and corn farmers. Data analysis in this study used the SWOT analysis technique. The results of this study showed that the SWOT analysis of agricultural sector development as an effort to improve the economy in Sumbawa District produces four alternative strategies, namely SO Strategy, ST Strategy, WO Strategy, and WT Strategy. In general, the results of this study describe that the agricultural sector in Sumbawa District has enormous potential to be developed as an effort to improve the economy in Sumbawa District. The priority of the agricultural sector development strategy as an effort to improve the economy in Sumbawa District is to increase the government's active role in the development of the agricultural sector and to collaborate with related agencies to design a program to accelerate the development of the region's leading agricultural sector.

The Potentials and Guidelines for the Development of Agricultural Tourism Attraction in Khlong Khwaeng Klan Community, Bang Toei Subdistrict, Mueang District, Chachoengsao Province

The purpose of this study was to investigate the context, potential, and possibilities for the development of Agro-tourism in Klong Kwaeng Klan community, Chachoengsao province. A participatory research approach involved community leaders, tourist attraction caretakers, and community representatives as participants. The data was collected through the community platform, focus group discussions, and strategic management techniques such as Swot and Tows analyses. The results revealed that the Klong Kwaeng Klan community has a potential for Agro-tourism because of its natural beauty, distinctive communal lifestyle, varieties of practical activities in which the tourist can participate and gain knowledge whilst enjoying the nature. It is also convenient for traveling because the place is very close to Bangkok and its perimeter. Security and the enthusiasm of the community's people are the strengths that attract tourists. The community applied the following strategies as guidance for the early stages of agro-tourism development. The strategies include SO strategy by developing tourism routes connecting with other locations, WO strategy by learning from successful agricultural tourism and applying the knowledge for the community, and ST strategy by developing and making its own brands to be more widely recognized, in tandem with WT strategy. In addition, collaboration with local agencies to boost public relations in spreading interesting information about community attractions to tourists is also promoted.

Strategi Pemasaran Produk SimPel iB Bank BTN Syariah Saat Pandemi Covid-19

This research focuses on the marketing strategy of the iB Student Savings BTN (SimPel) product during the Covid-19 at Bank BTN KCPS Cikarang. Researchers conducted data analysis methods using a mix of methods, namely qualitative and quantitative methods with an IFE matrix approach, an EFE matrix,and a SWOT matrix. By using the depth interview (in-depth interviews) to several human resources who have the authority to determine strategic decisions related to the marketing of the iB Student Savings BTN product. The results showed that based on the SWOT matrix, the SO strategy was obtained which focused on its target market and utilized various digital media in terms of introducing and marketing SIMPEL iB products. The WO strategy is to collaborate with various non-academic educational institutions and. ST strategy is to take advantage of the company's internal strengths to seize opportunities in the form of submitting offers of cooperation to schools using email and conducting online meetings

POTENSI PENGEMBANGAN ASURANSI SYARIAH USAHA TANI PADI DI ACEH BESAR (PENDEKATAN ANALISIS SWOT)

Rice Farming Business Insurance (AUTP) is social insurance implemented by the government to provide benefits to its people, where this insurance can help rice farmers who experience losses due to attacks by plant organisms, outbreaks of infectious diseases, and other disturbances that cause crop failure for farmers. In general, the concept of Sharia AUTP can be carried out following the existing AUTP, but it needs to be adjusted to the basic principles of Sharia insurance. This study aims to identify and analyze the Strengths and Opportunities as well as the Weaknesses and Threats of the development of Rice Farming Business Insurance in Aceh Besar. The method used is descriptive qualitative analysis, with data collection techniques through interviews and documentation. The results of the study show that the development of sharia insurance for rice farming is in quadrant III which illustrates that sharia insurance for rice farming has a huge opportunity to develop in Aceh Besar, but on the other hand, it also experiences some internal weaknesses. The strategy that can be utilized in the development of sharia insurance for rice farming is the WO strategy, namely 1) Increasing the socialization of sharia insurance for rice farming to the public to increase farmers' interest in insurance, 2) The government needs to make special regulations governing sharia insurance for rice farming.
 
 Keywords: Sharia Insurance, Rice Farming Business Insurance, SWOT Analysis

Market share improvement strategy formulation through application digital platform in Sharia Bank of Indonesia

The digital platform brings changes in the competitive advantage-building strategy for companies. In this regard, digital platforms have a crucial role in providing added value to companies by providing opportunities to improve effective information management. The research aims to determine the utilization of the digital platform of Bank Syariah Indonesia in improving market share and know the strategy of Bank Syariah Indonesia in improving market share through the utilization of the digital platform. This research method is a qualitative-research using SWOT analysis. The results of this study indicate that the utilization of the digital platform Bank Syariah Indonesia in improving market share with ease in opening an account online, digital service improvement, convenience and accessibility, cost efficiency and operational benefits, enhanced customer experience, increased customer base and market reach, increased security and improved BSI performance. Bank Syariah Indonesia's strategy for increasing market share through the utilization of digital platform based on swot analysis there are 20 alternative strategies that can be carried out namely 5 (five), SO Strategy (Strengths-Opportunities), 5 (four) WO strategies (Weaknesses-Opportunities), 5 (five) ST Strategy (Strengths-Threats) and 5 (five) WT Strategies (Weaknesses-Threats).

Analisis Pengembangan Wisata Kuliner Kota Medan

This study aims to determine the development strategy for the culinary tourism business in Medan City. This research method is field research with a qualitative-descriptive approach. research that emphasizes aspects of in-depth understanding of a problem rather than looking at problems for generalization research. This research method uses in-depth analysis techniques. Based on the results of the research that has been done, the strategy for developing culinary tourism to prosper the economy in Medan City is by using a SWOT analysis, namely by using the SO strategy, WO strategy, ST strategy and WT strategy. The results of this analysis are maintaining the taste and uniqueness as well as product quality, increasing partnerships with the government, improving better tourist destinations. The author's suggestions are to improve the facilities and quality of human resources, innovate, involve food bloggers or food vloggers for promotions, and organize events to make them more widely known.

Analisis SWOT Universitas Melaka sebagai Strategi Pengembangan Universitas Nahdlatul Ulama Surakarta

Purpose: The purpose of this study is to analyze the SWOT of the University of Melaka Malaysia to formulate a development strategy for the University of Nahdlatul Ulama Surakarta. Research Methodology: This type of research includes qualitative field research and uses SWOT analysis as an analytical knife. Data collection techniques included interviews, documentaries,, and observation methods from February 12 to 15, 2023 at the University of Melaka Malaysia. Results: The findings of this study indicate that four alternatives can be developed for Universitas Nahdlatul Ulama Surakarta: SO, WO, ST, and WT strategies. The SO strategy includes institutions, curricula, and student development. The two WO strategies covered employment, infrastructure, and student affairs. The three ST strategies are curriculum, institutions, management, and infrastructure. The four WT strategies covered infrastructure, foreign relations, employment, and student affairs. Limitation: This study focuses on two tertiary institutions, namely the University of Melaka and the University of Nahdlatul Ulama Surakarta. Contribution: First, it can be used as evaluation material for the University of Melaka. Second, it can be an opportunity for Nahdlatul Ulama University to collaborate with the University of Melaka as a higher education development strategy. Novelty: Based on the literature review that the authors explain in this article, it shows that the renewal of this research is to use the results of the SWOT analysis at Melaka University to formulate a development strategy for Nahdlatul Ulama University, Surakarta.

ANALYSIS OF STRATEGY DEVELOPMENT OF LAYING CHICKEN LIVESTOCK BUSINESS IN NGAWI DISTRICT

This study aims to determine the development strategy that can be carried out by laying hens in Ngawi Regency. The data collection technique uses the purposive sampling method, the calculation method uses the SWOT analysis quadrant and the SWOT matrix analysis method. The data used is primary data. Based on the results of the SWOT matrix analysis for Ngawi Regency, a strategy can be obtained that farmers can implement, namely the SO strategy: a) Increase the amount of production by increasing the population of laying hens, b) optimize egg production. WO strategy: a) Promoting livestock business, b) Keeping books of livestock business in order to control income and expenses. ST strategy: a) Establish good relations with collectors and consumers, b) Maintain product quality to face competitors, c) Determine the right strategy for selling chicken eggs, so that eggs can be sold every day. WT Strategy: a) Establish relationships with raw material suppliers, b) Maintain the cleanliness of the chicken coop. Based on the Quadrant SWOT analysis, Ngawi Regency is in quadrant I. Development strategies that can be implemented are a) Maintaining egg quality, b) Maintaining the quality of laying hen seeds, c) Increasing the laying hen population, d) Expanding marketing further.

STRATEGI PEMULIHAN UMKM DI KABUPATEN SUMBAWA PASCA MASA PANDEMI COVID-19

This study aims to determine the strategy of MSMEs in Sumbawa Regency in increasing sales volume during the Covid-19 pandemic. This research uses a descriptive method with a qualitative approach. The type of data used is qualitative which is obtained directly from primary sources using interview techniques. The informants in this study were all people involved in the daily operations of Rizka Shop, which consisted of business owners, store employees, and consumers. Data analysis in this study uses the SWOT analysis technique to formulate various alternative strategies to increase MSME sales volume during the Covid-19 pandemic. This analysis is based on logic that can maximize strengths and opportunities, but at the same time minimize weaknesses and threats. The results showed that the SWOT analysis in increasing the sales volume of the Rizka Shop Sumbawa Besar Store during the Covid-19 pandemic resulted in four alternative strategies, namely the SO strategy, the WO strategy, the ST strategy and the WT strategy. The alternative development strategies resulting from this research are improving service quality to maintain the store's image to remain good, conducting promotions and sales by utilizing technological developments, increasing the variety of products sold, creating uniqueness that characterizes the store, sell products according to the needs and desires of the market and consumers, and selling products from well-known brands or brands.

ANALISIS SWOT DALAM MENINGKATKAN DAYA SAING PASAR TRADISIONAL DI KABUPATEN SUMBAWA

This study aims to determine the strategy in increasing the competitiveness of traditional markets in Sumbawa Regency using SWOT analysis. The type of research used in this research is descriptive with a qualitative approach. The type of data used by researchers in this study is qualitative obtained directly from research informants. The informants in this study were all parties directly involved in the management of the Brang Biji traditional market, consisting of the Head of the Cooperative and MSME Services in Sumbawa Regency, market managers and traders at the Brang Biji traditional market. The primary data used in this study was collected using a structured interview method to be studied using a SWOT analysis. The results of this study indicate that the SWOT analysis in increasing the competitiveness of the Brang Biji traditional market is in quadrant I. The strategy that can be applied in this condition is to support aggressive policies (growth oriented strategy). There are four alternative strategies generated through SWOT analysis to increase the competitiveness of the Brang Biji traditional market, namely the SO strategy which is carried out by utilizing existing strengths and opportunities, the ST strategy which is carried out by utilizing strengths to overcome the threats faced, the WO strategy which is carried out by minimizing weaknesses to be able to take advantage of opportunities, and WT strategies that are carried out by minimizing weaknesses and threats.

MARKETING STRATEGY OF CATFISH THROUGH AGRIBUSINESS SUBSYSTEM IN THE PEGUYANGAN ECOTOURISM AREA, NORTH DENPASAR

The purpose of this study was to determine the appropriate marketing strategy used by Pokdakan Mina Mandiri in each agribusiness subsystem by analyzing it through the SWOT Matrix through strengths, weaknesses, opportunities and challenges. This study used a descriptive method by determining the location by purposive sampling with the consideration that the research location had been keeping catfish for a long time through the upstream, middle and downstream agribusiness subsystems. The results of the SWOT analysis show that the position of the cultivator for the upstream agribusiness subsystem is in quadrant III Turn Around/Stability (Change Strategy) followed by the SWOT matrix so that the right strategy is obtained which is the WO Strategy which is taking advantage of existing opportunities by improving the internal weaknesses of members of the Mina Mandiri group. So that the marketing strategy: (1) Cultivators to be able to increase business capital from loans, (2) cultivators to be able to make alternative feeds, (3) cultivators to find alternative markets other than the local market, and (4) cultivators to take advantage of local government policies that support hatchery activities. For the middle agribusiness subsystem, it is in quadrant I with an aggressive SO strategy Marketing strategy using internal strengths to take advantage of opportunities from group members, so that the marketing strategy: (1) Cultivators to maintain quality, quantity and continuity of products according to demand, (2) cultivators in determining prices to be competitive, (3) cultivators to maintain good relations with sellers, and (4) cultivators to improve facilities and infrastructure by utilizing natural resources. For the downstream agribusiness subsystem, the cultivator's position is in quadrant IV of the defensive marketing strategy (WT) by taking advantage of internal weaknesses to reduce external threats, so that the marketing strategy: (1) Cultivators to add manpower to process catfish, (2) cultivators to be able to make products preparations that have a longer shelf life, (3) cultivators to be able to increase their consumption of catfish products, (4) cultivators to see competitors as competitors, and (5) cultivators to improve the packaging of their processed products.

SUSTAINABILITY STRATEGY FOR DEVELOPMENT OF TILAPIA FISH SEED CULTIVATION BUSINESS WITH BIOFLOC SYSTEM

The purpose of the study was to determine the sustainability strategy of tilapia seed cultivation with a biofloc system followed by a SWOT matrix so that it was known whether this business could be continued with certain strategies that could be applied. The application of new technology in the form of biofloc technology has been tried in the process of tilapia seed cultivation in Jegu Village, Penebel District, Tabanan Regency, but it is also necessary to study whether the new technology can be implemented sustainably by analyzing it using the SWOT Matrix. This study uses a descriptive method by determining the location by purposive sampling with the consideration that the research site already uses a biofloc system. The results of the SWOT analysis show that the position of cultivators is in quadrant III Turn Around/Stability (Change Strategy) followed by a SWOT matrix based on IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary) so that the right strategy is obtained is the WO Strategy namely taking advantage of existing opportunities by improving the internal weaknesses of Mina Ayu group members. So that what needs to be implemented: (1) Cultivators to be able to make maximum use of the capital provided by the capital providing institution, (2) Cultivators to be able to make alternative feeds as a substitute for pellet feed, (3) Cultivators to utilize natural resources that support optimally for increase the number of seeds produced, (4) Cultivators to look for alternative markets other than marketing in Lake Batur to guard against disturbances for cultivators in Lake Batur so as not to interfere with the distribution of the seeds produced, and (5) Cultivators to take advantage of local government policies which supports hatchery activities.

Strategi Pengembangan Agrowisata Taman Eden 100 di Tengah Pandemi Covid-19 di Desa Sionggang Utara Kecamatan Lumban Julu Kabupaten Toba Provinsi Sumatera Utara

Strategy for the Development Eden Park 100 Agrotourism in The Midst Of The Covid-19 Pandemic in North Sionggang Village, Lumban Julu District, Toba County North Sumatra
 Eden Park 100 is an open space agrotourism in North Sionggang Village, North Sumatra. The results showed that the I-E matrix analysis was classified into cell V, where agrotourism was obliged to develop its tourist attraction while encouraging market expansion. The SWOT analysis produces four alternative strategies, namely: (a) SO Strategy (market expansion, collaboration with government and entrepreneurs, improving health protocols), (b) ST Strategy (reinforcing the concept of environmentally friendly agro-tourism, optimizing agricultural processing), (c) WO Strategy (implementing diversification of Learning Farm, improving the quality of human resources management, and improve the digital ability to expand the market share of Andaliman, (d) WT Strategy (improving productivity of Andaliman and developing agricultural tourism attractions). Priority analysis of agro-tourism strategy sequentially starts with market expansion by highlighting the attractiveness of agricultural activities.

STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI SERANG, BLITAR SEBAGAI LOKASI AKTIVITAS FAMILY LEISURE AND RECREATION

The survey aims to knowing the appropriate strategy in developing the tourist attraction of Serang Beach as a location for family leisure and recreation in Blitar Regency.Dalam this researchusing mix methods, namely descriptive qualitative and quantitative. Data was collected by means of observation, interviews, and documentation. The next step is to analyze the internal environment of Serang Beach tourist attraction, which is analyzed based on tourism potential 4A, while the external environment is based on PEST. Then analyze the internal environment and external environment using IFAS and EFAS matrices. The internal environment gets a total score of 3.13 which is greater than the total score of external factors, which is 0.03. So based on these results, the tourist attraction of Serang Beach as a location for family leisure and recreation activities is included in quadrant I, which means the appropriate strategy is grow and build. Next, formulate a development strategy using the SWOT matrix to produce SO, WO, ST, and SO strategies. and WT. based on the results of the IFAS and EFAS weighting scores, in the internal environment the highest total score is on strengths, while external factors are on opportunities, so the strategy that can be applied in the short term is SO.

Pemanfaatan dan Strategi Pemasaran Rotan Irit (Calamus Trachycoleus) di Kecamatan Montallat Kabupaten Barito Utara

This study aims to describe the form of efficient use and analyze the marketing strategy of economical rattan. This research was conducted in the village of Tumpung Laung I and the village of Montallat II, North Barito Regency. Sampling using purposive sampling and saturated sampling (census). Data collection techniques by observation, interviews and questionnaires. Analysis of the data used is using SWOT and descriptive qualitative. Based on the results of the research, the people of Tumpung Laung I and Montallat II used the economical rattan type . The community makes economical rattan as income by harvesting and collecting rattan which is sold to collectors in the form of raw rattan and the community also uses economical rattan as a raw material for making rattan crafts. The economical rattan marketing strategy in Tumpung Laung I lies in quadrant III or in a strategic position to minimize weaknesses to take advantage of opportunities or in the WO strategy. The suitable marketing strategy in Tumpung Laung I is a turn-around strategy, while the economical rattan marketing strategy in Montallat II is located in quadrant I or in a very profitable strategic position, namely because it has opportunities and strengths so that it can take advantage of existing opportunities or on SO strategy, from the analysis of the suitable marketing strategy in Montallat II is an aggressive strategy.

Analisis Potensi Ekonomi Pertanian Permakultur dan Pengembangannya di Desa Hutabaru Sil, Kec. Dolok, Kabupaten Padang Lawas Utara Perspektif Ekonomi Islam

The development of a village is one of the important and a concern in every village. With the aim of a village that has competitiveness, the village apparatus and pamong need to pay attention to increasing the economic potential of the village as a local resource. This study aims to find out how the economic and development potential in the village of Huta Baru Sil, Dolok District, North Padang Lawas Regency. The analytical method used in this study is descriptive qualitative analysis through data collection using interview techniques. Descriptive method is a research method by collecting data that is in accordance with the actual data then compiled, processed and analyzed to be able to provide an overview of the problems that exist in the area. Descriptive analysis is a method that is carried out by explaining or describing the actual situation about how the village's potential is developed. In addition, this analysis was carried out by describing secondary data regarding the area of land and permaculture agricultural products that can be produced. The research instrument in qualitative research is the researcher himself who acts as a human instrument that performs the function of setting the research focus, collecting data, interpreting data, interpreting and making conclusions. The informant for this study was Mr. H. Ahmad Saihu Siregar, who was always the owner of permaculture agricultural land. The results of this research are the efforts of landowners and the community in developing village potential through permaculture farming with collaboration between landowners and the local community with the aim of increasing the economy of the Huta Baru Sil village community and providing an example to the people around the village so that they don't only farm oil palm and rubber but can also do permaculture farming with makeshift land to boost the economy. From the results of the permaculture harvest that was carried out starting from 2021-2022 it was very good and the results continued to increase and really helped the income of people who own the land. Based on the data analysis and discussion that has been put forward, it can be concluded that Huta Baru Village has enormous potential in the agricultural sector. The results of identifying the internal and external environmental conditions of the agricultural sector in Huta Baru sil village can be formulated several alternative strategies in developing the agricultural sector in Huta Baru sil, namely as follows: SO strategy (strengths-opportunities) to optimally utilize all existing potentials. The ST strategy (strengths -threats) optimizes farm management. WO strategy (weaknesses - opportunities) sustainable development for farmers. WT strategy (weaknesses-threats) to improve production facilities and trading system..

Analisis Matrik SWOT Dalam Pengembangan UMKM Food And Beverage Di Kelurahan Klampis Ngasem

The author conducted this research on MSMEs (Small, Micro and Medium Enterprises) in the Klampis Ngasem Village. The purpose of this research is to find out the opportunities, threats, strengths and weaknesses of several active MSMEs, especially in RW 09. The research method used in this study is a quantitative research method, which is carried out based on surveys resulting from interviews with MSME actors. . This study uses data analysis techniques, namely SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The tools used to compile the determining factors in the sustainability of MSMEs by using the SWOT matrix. With this matrix, it can describe the opportunities and threats as well as the strengths and weaknesses faced by MSME actors. Based on the analysis techniques above, the authors can obtain results with the ST, WT, SO, and WO strategies.