Agroindustry Development Strategy for Palm Sugar in Bone Regency

Abstract

Bone Regency is one of the potential palm sugar producing areas because it has many sources of raw materials. However, palm sugar is still produced traditionally, resulting in low product quality. This study aims to understand the overview of palm sugar industry and analyze the appropriate development strategy to be applied to the palm sugar industry in Bone Regency. The research method applied is descriptive quantitative. The data analysis method uses descriptive analysis, SWOT and AHP. The results of alternative strategies using SWOT are SO strategy: increased promotion for marketing expansion online and offline. WO strategy: improvement of palm sugar production infrastructure to meet export product standards. ST strategy: improving product quality through training/technical guidance on the application of quality management. WT strategy: increased commitment and cooperation between palm stakeholders in strengthening palm sugar agroindustry, namely the quality of export-ready palm sugar products. The priority strategy based on the AHP results, especially the main determinant factor is human resources, with the responsible actor being the government. The final goal of the palm sugar agroindustry development strategy is the improvement of palm sugar production facilities and infrastructure to meet export product standards.