The paper is focused on characteristic of winegrowing and wine-production in New Zealand, country, which together with Australia, Chile, Argentina, California, and South Africa belongs to the countries of the so-called New World, and these countries become very important producers of wine in the world. Thus, they become a part of the competitive environment in winegrowing and wine-production of the Czech Republic. One of the necessary premises for determination of the competitive position is a detailed analysis of competition. This was also dealt with by Černíková, Žufan (2004), Duda (2004), Hrabalová (2004), Kudová (2005), Lišková (2004), Tomšík, Chládková (2005). Winegrowing regions of New Zealand are located in the areas of higher average temperature than the European regions. This climate suits mostly for blue grapes. The beginning of winegrowing is connected with the name of a Scot James Busby, who produced the first wine in 1836. In the middle of the 19th century, two winegrowing regions were known worldwide – Auckland, and Hawkes Bay. Currently, there are 14 winegrowing regions with the area of 18.112 ha of fertile vineyards, and in 2006 the area of fertile vineyards should grow by 15% (to 20.877 ha). The area with the largest area of vineyards is Marlbourough (8.194 ha), where there are 275 growers of vine being processed by 84 wine-producers. The total number of wine producers in New Zealand in 2004 was 471, only four of them producing more than 2 mil. l (the biggest company is Montana).The harvest in 2004 was 162.100 tons of grapes, in New Zealand, which means 123% growth in comparison with 1995. The highest growth of harvested grapes was in the region of Hawkes Bay – by 181%. Wine production is changing from year to year, but for the 2004 a growth is expected due to the volume of harvested grapes. The exports of New Zealand’s wine have grown almost 3.5-times in the period of 1995–2003 in terms of its volume, and recounting it from NZ$ to €, the growth was even 6.8-times higher. The exports of New Zealand wine are continuously growing – the highest amount from 1995 was exported to Great Britain (25.756 mil. l). The exports to the Czech Republic have grown almost 15-times in the period of 1999–2003, with a prevalence of the white wine. The average price of one litre of wine imported to the Czech Republic in 2003 was € 6.7. Imports of wine to New Zealand have grown by 74% in the period of 1995–2003. Most of the imports are realized from Australia (73% of the total imports in 2004). Within the monitored period, there was a change in the prevailing type of the imported wine – from a prevalence of the white wine in 1999 to the currently prevailing red wine (growth by 17% in 2003). Consumption of alcohol have grown by 6.5% in the period of 1998–2003, most of which was caused by the growing consumption drinks with the alcohol content of more than 23% (growth by 60.8%).The paper is a part of solution of the grant focused on analysis and formulation of further development of winegrowing and wine-production in the Czech Republic provided by the Ministry of Agriculture (No. QF 3276), and it is also a part of solution of the research plan of the Faculty of Business and Economics, MUAF in Brno (No. MSM 6215648904).
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