Abstract
The growing importance of Sicilian wines in the Italian market provides the context in which this paper is set. This study presents the results of a recent survey on Sicilian wine consumption in Italy. By means of a binary response model, this paper evaluates the main determinants (demographic profile, preference and attitudes) that influence Italian consumersâ preferences for Sicilian wines. The estimates, based on the stated preference of 953 Italian wine consumers, emphasize that income and habits to purchase at wine shops and the habit to drink between meals significantly influence the willingness to consume Sicilian wines. Furthermore the sample propensity to consume the Sicilian wine increases for white wines and when the consumption takes placed in public spaces.
Highlights
IntroductionThe Italian wine industry has experienced a strong renewal that has involved the structure, the organization and the management of grapevine farms (D’Amico et al, 2013; Di Vita et al, 2014a; Galati et al, 2014)
The Italian wine industry has experienced a strong renewal that has involved the structure, the organization and the management of grapevine farms (D’Amico et al, 2013; Di Vita et al, 2014a; Galati et al, 2014). This trend has gradually involved the Sicilian wine system, which has gradually approached the issues linked to the development of “quality vine growing” as a strategic factor of differentiation through the widespread of Products of Designated Origin (PDO), Protected Geographic Indication Products (PGI) and bottled wine productions that has contributed to the increasing of the Sicilian wine agribusiness (Crescimanno et al, 2014; Tudisca et al, 2014)
Estimates provided evidence that income and habits to purchase at wine shops and the habit of drinking between meals significantly influence the willingness to consume Sicilian wines
Summary
The Italian wine industry has experienced a strong renewal that has involved the structure, the organization and the management of grapevine farms (D’Amico et al, 2013; Di Vita et al, 2014a; Galati et al, 2014). At the same time a significant interest of Italian consumers towards “certified” as well organic products, has been observed (Crescimanno et al, 2002; Di Vita et al, 2013a; Cembalo et al, 2014; Di Vita et al, 2014b) Within this context, studies of Sicilian wine consumption are fairly limited and they are mainly circumscribed to specific protected designation of origin or geographical defined areas (Caniglia et al, 2008; Caracciolo et al, 2013; Lanfranchi et al, 2014a). There exists a certain paucity of studies on Sicilian wine consumption in the domestic market
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