Orchids are among the plants most threatened by anthropic impact and environmental changes. Therefore, all known orchid species are protected in several countries by regional, national and international legislation. Several studies have cast doubts on the effectiveness of legislation to ensure the protection of wild orchids. We assessed the vitality of four orchid populations in a coastal area in Northern Italy, by monitoring the vegetative and reproductive traits of the orchid populations growing both in the protected sites comprising the Natura 2000 network, and in non-protected sites. We also monitored the level of environmental threat to orchid vitality. The early-flowering deceptive species (Ophrys sphegodes and Anacamptis morio) exhibited high vegetative vitality and experienced similar levels of environmental threat in the protected and non-protected areas. However, their reproductive success was strongly jeopardized, probably by a failed pollination that impeded the fruit set. The late-flowering, partially or totally rewarding species (Anacamptis pyramidalis and Anacamptis coriophora) were more strongly impacted by spring mowing and ungulate herbivory and alien species. Only for A. coriophora were the herbivory and alien species invasions lower at the protected vs. non-protected sites, which ensured a higher population vitality at the protected sites. We conclude that the environmental protection in our study area is ineffective for preserving orchids without targeted actions against specific environmental threats.