Sustainable agricultural models, as an innovative approach, are essential in the transition to a higher degree of sustainability of a healthy and environmentally friendly food system related to the production of high value-added products under the sustainable management of natural resources. The aim of the research is to identify the contribution of organic agriculture to the sustainable management and development of rural areas in the Republic of Bulgaria. The strategic framework for the future development of organic agriculture and the contribution of a sustainable organic production model as a tool for innovative development of the territory are outlined. It is defended the opinion that the innovative development of agribusiness in rural areas, through the application of a sustainable organic production model, is based on the collaboration among the authorities, local communities and business for diversification in the functional use of the territory and optimal utilization of the available resources