Development Of Health Tourism Research Articles

THE GEORGIAN RESORTS AS A BASIS FOR WELLNESS TOURISM DEVELOPMENT

Political, economic, social and ecological changes that have taken place in the world in recent decades have brought about the increase of population's demand for wellness tourism. At present, wellness tourism is the fastest growing and most significant segment of the world tourism industry, with double growth rate, compared with the growth rate of the tourism industry as a whole, each customer spending 53percent more than a typical international tourist. Though wellness tourism is a global phenomenon, its implementation is predominantly localized in the resorts with the appropriate natural conditions and infrastructure. Natural resources have been used in Georgia for health care and wellness since time immemorial. Based on the diversity of this country's natural conditions, 103 sites were given the legal status of resorts, and up 200 are defined as resort areas. Still, the awareness of Georgia's capacity in this aspect is low worldwide. Due to the crisis of the 1990-s and the civil war, part of the resorts were destroyed; another part is located in the occupied territories and to date is outside the Georgian government's jurisdiction. Though the industry's recovery began in the 2000-s, the pace of the health tourism's development lags behind that of other kinds of tourism. According to the infrastructure's present condition and developmental trends, four groups of resorts can be highlighted in Georgia. In the future, upgrading of the legal framework, further development of the resorts' infrastructure, targeted diversification of tourism products, more flexible, high-quality system of services, and improved resort management will create conditions for wellness tourism advancement in Georgia, which, in turn, will establish it in the world tourism industry.

Creatividad e innovación en estrategias y políticas públicas para el desarrollo de destinos en turismo médico y de salud ante la pandemia

La comercialización de los servicios de salud en los mercados internacionales ha generado un fenómeno denominado turismo médico y de salud (TMyS) En sentido es estudio exploratorio con enfoque cualitativo que busca, a través de entrevistas a profundidad como estrategias de recolección de información, construir una red de oportunidades de desarrollo del turismo médico y de salud en la ciudad de San Luis Río Colorado, Sonora. Los informantes son actores gubernamentales, prestadores de servicios turísticos y de salud e investigadores del área, cuyas aportaciones se analizan bajo la metodología de interpretación del discurso con apoyo cualitativo del software Atlas.ti. Las conclusiones permiten demostrar el interés de los actores del sistema turístico y de salud en aplicar diferentes acciones de creatividad e innovación para el desarrollo de la actividad económica, en esta época de pandemia que requiere el diálogo entre las instituciones de poder y los sectores involucrados en su crecimiento.

Health tourism in Lviv region: current state and development prospects

Introduction. Health tourism is considered a kind of tourism which is carried out for the purpose of prevention of various diseases and the recreation and provides for guests accommodation in sanatorium-and-spa establishments. This is a special form of tourism, which includes providing medical treatment (often non-drug) or health improvement services. Problem formulation. Health tourism takes one of the leading places in the tourism industry. This is mostly caused by the increase in the population wellbeing. Analysis of recent research and publications. Studies of the development of health tourism in general and in the Lviv region in particular are presented in the works of many Ukrainian and foreign scientists. The article fulfilled the analysis of foreign and domestic sources, which allowed to identify the following ideas that are of interest for the study of health tourism in Lviv region and many other regions of Ukraine Highlighting previously unsolved parts of the overall problem. The fulfilled study allowed us to assess approaches to the analysis of the current state of health tourism in general and in the Lviv region in particular. The literature is dominated by the opinion that the resort sphere of Lviv region attracts tourists with both favorable prices and a wide range of available services. The issues of estimating the tourist flows coming into the territory of Lviv region were also considered. At the same time, insufficient attention was paid to the study of the status of medical tourism, to the substantiation of proposals aimed at optimizing the development and the improvement of functioning of spa resorts in Lviv region. Formulating the purpose of the paper. The focus of this paper will be set on an objective assessment of the current conditions of the tourism industry based on a quantitative analysis of available statistical data with cartographic and modern statistical methods. Presentation of the main research material. The main directions of formation and development of health tourism in the world are outlined. Cheap health care and leisure services are provided mainly in the resorts of Asia, Latin America and Australia, as well as in some European countries. This is due to the cost of labor, as well as global pricing mechanisms. The main stages in the development of health tourism in Lviv region are distinguished. The description of Lviv region as an arena for the development of health tourism is given. Spa resorts of Lviv region are attractive first of all by the prices, and also by the wide range of available services. The resort sphere of Lviv region has been studied. Tourist flows in the region are being characterized. Conclusions. The main means of popularizing spa resorts of Lviv region have been identified, including advertising, Internet sources, exhibitions, forums and conferences. The proposals have been worked out directed on optimization of development and improvement of functioning of spa resorts of the Lviv region.

Management of sustainable development of medical and health-improving tourism in Ukraine

Methods.The theoretical and methodological basis of the study is the scientific works of domestic and foreign scientists related to various issues of the development of the field of medical and health-improving services, the prospects for the development of health tourism, the study of health tourism as an important area of activity in the regions; legislative and regulatory acts of Ukraine in this area, materials of specialized scientific conferences and symposia. Results. It is established that medical and health-improvingtourism is a promising and effective direction in the territorial aspect, in this regard, this type of tourism is proposed to be considered as a priority area of regional tourism policy. Specifics of formation of the system of organizational-economic and institutional conditions and factors of sustainable development of medical and healthimproving tourism are considered. The problems and prospects of functioning and further development of the sphere of medical and health-improving services in Ukraine are analyzed, and also the basic principles of the state management of medical and health-improving tourism for its sustainable development are formulated. Novelty.Practical recommendations for public administration, promotion and sustainable development of health tourism in the region are substantiated and developed, taking into account its interaction with other subsystems of tourism. Practical recommendations for the formation of strategic goals and objectives aimed at the sustainable development of medical and health-improving tourism have been formulated. Practical value. The results of the study are the basis for the sustainable development of medical and health-improving tourism, which is able to strengthen the health of the population, improve the quality of life and demographic situation in the country; to develop the infrastructure of medical and health-improving territories; to provide economic stability and profitability of all medical and health-improving complex.

КУРОРТНО-ОЗДОРОВЧІ ТЕРИТОРІЇ СХІДНИХ РЕГІОНІВ УКРАЇНИ ЯК ОСНОВА РОЗВИТКУ ЛІКУВАЛЬНОГО ТУРИЗМУ

The article deals with the possibility of developing health tourism on the basis of existing resort and recreational territories in eastern Ukraine. It is established that the eastern territories of Ukraine are considered exclusively as an industrial component of our state, so they have a low level of development of medical tourism. The resort and resource base of the eastern territories, which can be used for the development of health tourism in the region, is studied. The analysis of the current state of Sanatorium-resort enterprises in the region is carried out. The problems of development of health tourism in the region are identified, including: military instability, which causes a feeling of fear of tourists about travel; stereotypical information and ideas about the Donbass; inconsistency of pricing policy with the quality of services; neglect and low competitiveness of accommodation facilities; lack of information interaction with other regions of the country and advertising of resort enterprises in the tourism market. It is established that in the region there was a sharp decrease in the number of Sanatorium-resort institutions due to long-term instability and temporary unavailability of some Resort and recreational facilities. Possible ways to overcome the problems of developing medical tourism in the resort and recreational territories of the region are proposed. It is recommended to use more intensively the existing resort and recreational potential in the form of therapeutic mineral waters and therapeutic mud used in balneology, natural and climatic features, such as access to the sea, significant forest stands, steppe expanses. It is noted that a special feature of the region is the presence in Solidar of a unique speleosanatorium, which is located underground and specializes in the treatment of diseases of the respiratory system and thyroid gland. Treatment and recovery take place in special salt rooms. The territory of our state has a unique natural and recreational potential, and the population (both local and foreign) is becoming more and more interested in the services of Sanatorium-resort enterprises.

后疫情时代无锡养生旅游生态化发展的PEST分析

后疫情时代无锡养生旅游生态化发展的PEST分析

ЛІКУВАЛЬНО-ОЗДОРОВЧИЙ ТУРИЗМ В УКРАЇНІ: ХАРАКТЕРИСТИКА ТА РЕСУРСНИЙ ПОТЕНЦІАЛ

The purpose of the study is to generalize the theoretical aspects of medical and health tourism and analysis of Ukraine resource potential. The article describes the concept of therapeutic and health tourism and it is determined that the simplest definition of this concept can be formulated as therapeutic and health tourism - a journey to resort areas in order to recovery and treatment. The relevance of this type of tourism in the modern world is determined. The rapid tempo of life, a lot of stress shocks, an increase in the flow of information, an unfavorable environmental situation in most countries, the consequences of pandemia forced people to elect precisely therapeutic and health tourism. Natural medical resources of Ukraine are considered. According to qualitative and quantitative characteristics of the medical and health resources of Ukraine occupy one of the leading places in Europe. Due to its geographical position, geological structure and hydrogeological conditions, Ukraine has all types of resorts: balneological, mud, climatic, mixed. The distribution of tourists for treatment is investigated. In addition to independent tourists who use the services of health resorts and health prevention, there are tourists who go to the sanatorium primarily for treatment. These include veterans of war, persons with disabilities, citizens affected by the Chernobyl disaster, ATO participants, as well as victims due to an accident at work and occupational disease. The sanatorium and recreation facilities of Ukraine are analyzed. The centers of medical and health tourism are given in our country; The peculiarities of choice of medical and wellness tours are determined. Preferably, the centers of medical and health tourism in Ukraine are concentrated in Lviv (Truskavets, Skhynets, Morshyn), Ivano-Frankivsk (Church), Zaporizhzhya (Berdyansk), Donetsk (Mariupol), Odesa (Hadzhibe, Kuyalnik), Poltava (Mirgorod), Transcarpathian regions (Polyana, Shayan, Kosino) and others. The paper specifies the need to attract foreign tourists for the development of inbound health and health tourism. Two groups of regions with the largest and least number of sanatorium institutions are determined. And also conclusions on the introduction of effective methods of managing tourist industry in general and improving the quality of tourist services and their competitiveness in domestic and world tourist markets.

Управление инфраструктурой как системой обеспечения развития медицинского туризма

The purpose of the work is to develop recommendations in the field of infrastructure management in the context of directions for the development of medical and health tourism. Infrastructure as a system is considered from the standpoint of ensuring the conditions for the implementation of an effective main (core) activity of medical organizations. The conclusions and recommendations presented in the article are based on the research results obtained using the methods of system analysis, formalization, classification, and expert assessment. The implementation of the recommendations outlined in the article will contribute to the development of medical tourism in the domestic and foreign markets of medical services.

Designing a DEMATEL Evaluation Model to Promote Health Tourism Development

Health tourism is an important policy for "implementing a healthy China strategy." China has a vast territory, and different regions have different levels of economic development and market sizes. The implementation of policies requires evaluation of resources and rankings in order to proceed in an orderly manner. Forest scenic spots are an important carrier for realizing health tourism. However, the current researches seldom discuss the quantitative evaluation of health resources in forest scenic spots. This article aims to propose a quantitative model to help local scenic spots to scientifically identify key resources to promote health tourism. This study sorted out the evaluation criteria through literature review; then designed an evaluation model using the decision-making experiment and evaluation laboratory (DEMATEL) method; finally, verified the operation processes of the model in a local scenic spot. The results show that the designed DEMATEL evaluation model can integrate expert opinions, calculate and convert data in the MS Excel software environment, and generate numerical and visual image information. These processes allow the scenic spot managers to identify key resources in an intuitive way, and find high-impact routs to plan corresponding constructions. This research provides a practical and easy-to-operate evaluation model, which can provide richer theoretical support and quantitative tools for promoting the development of healthy tourism in local scenic spots.

ПІДГОТОВКА ФАХІВЦІВ КУЛЬТУРНО-РЕКРЕАЦІЙНОЇ СФЕРИ В КОНТЕКСТІ ІНТЕГРАЦІЇ ТУРИСТИЧНОЇ ТА WELLNESS-ІНДУСТРІЇ

The purpose of the article is to analyse the influence of public wellness culture on the formation of wellness education in the context of integration of the tourist and wellness industry. The research methodology consists of a critical analysis of the main definitions of the cultural and tourism science sources for the study of wellness culture and wellness activities, an interdisciplinary synthesis of the main principles of wellness education in the context of the integration of the tourist and wellness industry, the methods of induction and deduction, as well as the content analysis. The scientific novelty of the article lies in the fact that the concept of “wellness education” has been introduced into the scientific circulation, its social functions have been characterised and the main directions of the development of the cultural and recreational sphere in the context of integration of the tourist wellness industry in the modern world have been determined. Conclusions. The main social challenges regarding the need to introduce wellness education and the most significant ideological foundations of its formation have been studied. The expediency of the use of the foreign experience in integrating the tourist and wellness industry, searching for innovative forms of the organisation of tourist and recreational activities focused on the comprehensive development of the individual has been substantiated. The study shows that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of domestic recreational institutions, effective integration of the tourist and wellness industry, thorough scientific research and training of modern specialists. The article proposes to introduce areas of training: tourist and recreational activities (speciality “Manager of wellness activities”), cultural and recreational activities (speciality “Organiser of wellness activities”) to optimise the development of the Ukrainian cultural and recreational sphere.

The Healing Waters of Srebrenica in the Function of the Development of Tourism, Agriculture and Economy

Srebrenica, this small town in the northeastern part of Bosnia and Herzegovina, has been described for centuries as a picturesque place, rich in healing waters, ores, and diverse cultural heritage. Today, Srebrenica is a symbol of suffering and suffering, but also of missed opportunities for the renewal of life and economy in this area.
 In the work we present, we deal with potentials that can renew life in the Srebrenica area. Thanks to its unique and very abundant natural resources, Srebrenica has been inhabited since ancient times, presumably since the Illyrians. Guber mineral water was used as a medicine for the treatment of skin diseases even before the arrival of the Romans in this area. The first written traces of mineral springs near Srebrenica were made by the Turkish travel writer Evlija Čelebija in the 17th century, traveling through BiH, and the Austro-Hungarians bottled the mineral water of the Spa "Guber" and sold it throughout the monarchy ("Guber-voda"). Mineral water has been bottled and exported since 1887. In 1886, the first scientific research of mineral springs was carried out in the area of the municipality of Srebrenica, when Viennese researchers recorded the existence of 48 mineral springs. Special attention of the Austro-Hungarian researcher prof. Dr. Ernes Ludwig was attracted by water from the source of the Velikog or Crni Guber, whose analysis was an excellent combination of minerals for the treatment of anemia.
 In 1956, the Federal Ministry of Health of the SFRY and the Federal Institute of Medicines Commissions from Belgrade declared Crni Guber water a medicine. Thus, Crni Guber water is the only water that has been declared a medicine in the former Yugoslavia.
 In the pre-war period, the total annual income of Banja Guber ranged from 1,200,000 to 1,500,000 US dollars. The company operated successfully until the last war in which, due to the war, there was a complete or partial destruction of certain facilities.
 The aim of this paper is to determine the potential impact of Srebrenica medicinal water resources on the development of tourism, agriculture and economy.
 Development of health tourism, increase of accommodation capacities, integration of agricultural producers and other activities enables rural development. By increasing the number of newly employed workers, household budgets, but also the overall economic development of Srebrenica, water could renew life in this area again.

Acusotherapy as an Innovative Method of Recovery in SPA-technologies of Hospitality Enterprises in Ukraine

The topicality. Natural medical resources ofUkraine are a powerful resource base for the health tourism development. Important components of domestic recreation are coniferous forests, so it is important to study the prospects for the introduction of acusotherapy in the spa industry of hospitality.The purpose of the article is to assess the possibility of using forest plantations for the development of hospitality, analysis of the current state and determine the prospects for the use of acusotherapy in spa-technologies at the hotel industry. Methods, used in the study: system method, comparative and structural analysis.Results. The current state of forests inUkraine and the possibility of their use for health and recreation have been analyzed. It was found that ½ of the total area of forests are suitable for recreational activities, among the plantations of which coniferous trees are characterized by special healing properties. The healing properties of pine needles have been substantiated and the prospects of using acusotherapy as a kind of balneological therapy with the use of coniferous tree products as an innovative direction of development of the spa industry of the hospitality sphere have been characterized. The list of acusotherapy services provided by recreational hotel enterprises for the purpose of additional improvement has been established, and their positive influence on a human body has been proved.Conclusions and discussions. The research showed that the comprehensive implementation of acoustics in spa technologies of hotel enterprises is an urgent task of the service sector, as it will increase their efficiency and meet the need for rehabilitation of a large number of potential visitors, which will increase the number of hotel rooms and create a modern competitive recreational hotel product.

ASSESSMENT OF THE REGIONAL POTENTIAL OF RECREATION AND HEALTH-PROMOTING NATURAL RESOURCES

Recreational and health tourism is essential for the development of a system of global resort-tourist relations. Every year, the flow of tourists traveling with recreational and therapeutic purposes to the Russian regions is increasing. Currently, the industry of recreational and health tourism is constantly developing in Russia and it offers a variety of developed services and comfort in the field of health tourism. The modern development stage of tourism and recreation in Russia is characterized by in-depth transformations in all spheres of public life. A market for recreational and recreational services is being formed in the country, and a new state doctrine for the development of tourism activities is being developed. International tourist flows are increasing, and the geography of tourist routes is expanding. The presence of recreational natural resources as a whole determines the territorial landmarks of tourism and recreation. In addition to the resource potential, there are many significant factors such as socioeconomic factors, the type, and level of economic development, the volume and structure of recreational needs that influence the development dynamics of health tourism. Recreational resources usually include both natural and cultural-historical objects, complexes, and their elements, each of which has its specifics. The regions of Russia have unique recreational and health-improving potential, for example, the Marcial waters of Karelia, the radon waters of Pyatigorsk and Belokurikha, the narzans of Kislovodsk, the therapeutic mud of Lake Karachi, the hydrogen sulfide of Matsesta. Such diversity is not found in any other country in the world. This article is devoted to the development of recreational or health tourism, approaches to the assessment of the natural and recreational potential of the territory; identification of factors affecting the natural and recreational potential of the region; formulation of the advantages and disadvantages of the management and development of the regional natural and recreational complex; assessment of the impact of the management of natural and recreational resources on the development of the region and analysis of the recreational natural potential of the Altai Territory of the Russian Federation.

Economic Motives and Problems of Health Tourism in Asia Pacific

Abstract Nowadays, health tourism has emerged as a multi-billion-dollar industry due to the fact that people have frequently traveled in order to improve their wellbeing. The internationalization of health tourism has also motivated production and consumption of healthcare services as well as increased variety of intermediaries and ancillary goods and services to support this sector. Although the significant benefits of health tourism, its actual contribution to economic growth and related issues have remained ambiguous. Therefore, this paper aims to: (i) Discuss the potential economic aspects of health tourism based on the published figures of major destinations in Asia Pacific with an international focus and (ii) Examine the economic risks related to health tourism that either directly or indirectly harm the process of economic growth. The results indicate that development of health tourism satisfies patients’ demand for high quality healthcare at competitive prices, boosts the value of foreign exchange inflow and expands job opportunities. Health tourism services have become the subject of international earnings which has elevated economic opportunities of potential destinations. Besides that, increasing international health tourist flows with high income could evaluate costs of healthcare services, brain drain of healthcare professionals, inequitable health care access. Additionally, increases in international traveling might produce a new economic burden of communicable diseases, environmental degradation; brokers and organ transplants associated with black-market in some destinations. Hence, sustainability and responsibility have been considered as key criteria in the health tourism industry in order to improve tourists’ health performance and maximize benefits for local communities. Such economic analysis also enables us to evaluate benefits and losses from health tourism development and track the balance of trade around this economic sector.

Health and wellness tourism in Sicily: development and enhancement

Abstract Background The Health Counselor of Sicily in Italy, appointed the “Forum Meridiano Sanità” 2020 dedicated to Health Tourism (HT). Sicily is a member of the Italian network “Mattone internazionale salute” that focus the development of Health Tourism aiming at: Establish the state of art on HT;Defining a strategy to give visibility of the services targeting health tourists;Defining joint actions/projects to strengthen Italy's attractiveness and the action plan to promote/valorize health performances and the touristic services offered. Sicily, making use of its cultural/environmental characteristics, landscapes, climate, food traditions and its Mediterranean diet, wants to be accounted for a destination on health/wellness tourism. Target groups are seniors, disabled people and people affected by particular pathologies Contribution of Sicilian Region (Sicilian Health Government and CEFPAS) and of the European program 2021-2027 are promoting in Sicily the implementation of such in the development of the “Health and Wellness Tourism”. In order for this to be integrated in a broader framework a discussion on the first European Charter on Health Tourism will be developed with participants. Results The “working table” has elaborated a document “Framework on health and tourism - the interregional point of view” containing the definitions of Health tourism, a state of art of the national/European legislative framework and a mapping of the touristic flow and the needs of seniors. The Regional Health Government is also starting articulations with other Regional Governments (e.g. Tourism/Environment). Strategic alliances/resources able to transform the tourism sector, should focus a strategic policy agenda for health prevention/promotion linked to a wider concept of general wellness. Key message Promote health/wellness tourism targeting seniors and people with disabilities/pathologic diseases is considered worth the investment.

The FaDaet Song Yang Ancient City, Kalasin Province, Thailand’s SWOT Analysis for Wellness Tourism Development

The FaDaet Song Yang Ancient City, Kalasin Province, Thailand’s SWOT Analysis for Wellness Tourism Development

WELLNESS CULTURE AS A FACTOR OF FORMATION OF WELLNESS-INDUSTRY

Purpose of the article is an impact analysis of wellness culture on the formation of the wellness industry. The methodological basis of the study is a critical analysis of the basic definitions of cultural and tourism sources for the research of the wellness culture and the wellness industry, an interdisciplinary synthesis of the basic principles of the formation of the wellness culture and the corresponding transformation of the wellness industry, induction and deduction methods, as well as content analysis. Scientific novelty. We have defined and introduced the notions of “wellness culture” and “wellness industry”. The essential structural components of the wellness culture and wellness industry in the modern world are determined. Conclusions. The basic social level of the wellness culture and the crucial philosophical principles regarding relations with society and its traditional culture are analysed. The main social functions of the wellness culture are determined. The notions of “wellness industry” and “wellness product” were introduced within the theory of tourism study. The foreign experience usage in the integration of tourism and the “wellness industry”, the search for innovative forms of organisation of recreational activities focused on the comprehensive development of the individual is practice-based. It has been found out that the stable functioning of the wellness industry and the development of wellness tourism require a significant transformation of national recreational establishments, effective integration of the tourism and wellness industry, thorough scientific research, expansion and segmentation of the wellness tourism market, taking into account national traditions and economic development of the country, adopting an appropriate range of government programs for its development, raising funding for the wellness industry and modernisation of existing recreational facilities, promotion of wellness tourism to improve the quality of life of the population.

The particular aspects of development of medical and health promoting tourism

The expansion of types of medical care and the development of tourism activities in medical services market in Russia actively gains momentum. The certain successes were achieved in this sector of economy. Medical and health tourism is more than complex and complicated category as compared to classical types of tourism and requires additional investigation related to improving efficiency of market business activities of related services and implementation of optimal state policy related to regulation and support of development of this segment of tourism industry. The article analyzes current state of market of medical services provided to foreign citizens and considers trends of further development of market of medical and health tourism. The topic of development of medical and health tourism in context of need is to ensure sustainable development of national economy and integration cooperation in the field of recreation and tourism.

The Slovak Spa Industry and Spa Companies: Financial and Economic Situation

Slovak spa companies significantly contribute to tourism support and to health tourism development. The paper aims to evaluate the financial situation and financial position of 21 Slovak spa companies, and the Slovak spa industry within NACE 86 - Human Health Activities and NACE 869 - Other Human Health Activities. In terms of legal form, the research sample consists of 16 joint-stock companies (Inc. (a.s.)), 3 limited liability companies (Ltd. (s.r.o.)), and 2 state-owned companies (s.o.). Data of given spa companies are obtained from their Financial Statements in Register of Financial Statements of the Ministry of Finance of the Slovak Republic. Data on mean values of the financial indicators for NACE 86 and NACE 869 were obtained from the company CRIF - Slovak Credit Bureau. We cover the period 2007-2018. Our results include an evaluation of the criterion of economic efficiency of the industry NACE 86, the sub-industry NACE 869, and individual spa companies using methods of quantifying the impact of determining factors. At the same time, we present the factors that influence development most. We determine the position of spa companies by using multidimensional scaling (MDS). Results show that the total assets turnover ratio and return on sales are contributing factors to the change of ROE to the greatest extent. MDS quantifies that Spa Bojice, a.s., has the best financial position in space, on the other hand, Specialized Medical Institute Marína, s.o., has the worst position.

WELLNESS TOURISM IN UBUD. “A QUALITATIVE APPROACH TO STUDY THE ASPECTS OF WELLNESS TOURISM DEVELOPMENT”

This study aims to describe the aspects of wellness tourism development in Ubud. Adopted from Corbin theory (2006) which states the body, mind and spirit as part of the five dimensions of wellness, namely physical wellness, emotional wellness, social wellness, intellectual wellness, and spiritual wellness, authors would therefore to identify product wellness, wellness activities, wellness dimension and life cycle of development of wellness tourism in Ubud. This study uses qualitative research methods, starting with literature studies related research about wellness tourism and in-depth interviews with wellness service providers in Ubud. In this study, the authors reviewed the literatures and analyzed the information collected from eight wellness service providers. The eight informants are determined by considering the type of wellness service scale such as spa resorts, health resorts, retreat centers, and wellness centers, located in Ubud. The results showed that wellness tourism in Ubud had fulfilled aspects and dimensions of wellness. This is reflected from the identification which was resulted where the highest-demanded wellness products in Ubud, namely yoga retreats, meditation retreats, spiritual retreats, detoxes and spa resorts. While wellness activities in Ubud are considered more relevant to Balinese-Hinduism lifestyles such as customs, cultural-religion activities and valuable-local knowledge of Balinese herbs in which are part of the wellness experience offered in Ubud. While in the terms of phase of development, the current situation of wellness tourism stays in development phase.