Abstract
The purpose of the study is to generalize the theoretical aspects of medical and health tourism and analysis of Ukraine resource potential. The article describes the concept of therapeutic and health tourism and it is determined that the simplest definition of this concept can be formulated as therapeutic and health tourism - a journey to resort areas in order to recovery and treatment. The relevance of this type of tourism in the modern world is determined. The rapid tempo of life, a lot of stress shocks, an increase in the flow of information, an unfavorable environmental situation in most countries, the consequences of pandemia forced people to elect precisely therapeutic and health tourism. Natural medical resources of Ukraine are considered. According to qualitative and quantitative characteristics of the medical and health resources of Ukraine occupy one of the leading places in Europe. Due to its geographical position, geological structure and hydrogeological conditions, Ukraine has all types of resorts: balneological, mud, climatic, mixed. The distribution of tourists for treatment is investigated. In addition to independent tourists who use the services of health resorts and health prevention, there are tourists who go to the sanatorium primarily for treatment. These include veterans of war, persons with disabilities, citizens affected by the Chernobyl disaster, ATO participants, as well as victims due to an accident at work and occupational disease. The sanatorium and recreation facilities of Ukraine are analyzed. The centers of medical and health tourism are given in our country; The peculiarities of choice of medical and wellness tours are determined. Preferably, the centers of medical and health tourism in Ukraine are concentrated in Lviv (Truskavets, Skhynets, Morshyn), Ivano-Frankivsk (Church), Zaporizhzhya (Berdyansk), Donetsk (Mariupol), Odesa (Hadzhibe, Kuyalnik), Poltava (Mirgorod), Transcarpathian regions (Polyana, Shayan, Kosino) and others. The paper specifies the need to attract foreign tourists for the development of inbound health and health tourism. Two groups of regions with the largest and least number of sanatorium institutions are determined. And also conclusions on the introduction of effective methods of managing tourist industry in general and improving the quality of tourist services and their competitiveness in domestic and world tourist markets.
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