ECONOMIC PROSPECTS OF HEALTH AND HEALTH DEVELOPMENT OF UKRAINE IN TOURISM IN THE CONTEXT OF INTEGRATION INTO THE INTERNATIONAL TOURISM SYSTEM

Abstract

The study is devoted to identifying problems and prospects for the development of health, SPA and WELLNESS tourism in Ukraine. It is claimed that health tourism is one of the promising areas of tourism development in Ukraine, which is facilitated by the available medical resources and natural conditions, which are very similar to European ones. The essential characteristics and infrastructure of medical and health tourism are investigated, the current state of the international market of medical and health tourist services is estimated, the market of medical and health services and sanatoriums of Ukraine is analyzed. Recommendations for the development of health tourism in Ukraine in the context of integration into the system of international tourism, in particular. The methodical approach to the assessment of the medical and health potential of the territory has been improved. Models of development of clustering of medical and health and medical institutions are offered. The necessity and ways of passing medical accreditation by medical and health and medical institutions of Ukraine as a necessary condition for increasing their competitiveness in the process of integration into the system of international tourism are substantiated.