This article shows that the unemployed are broadly supportive of welfare reforms which have led to increased poverty; exacerbated ill health; led some to engage in ‘survival crime’ or to disengage from the social security system. This support is predicated on the perceived need to discipline ‘undeserving’ groups; principally the feckless, those gaming the system and migrants. The authors argue that this reflects the success of a ‘two-nations’ hegemonic project that has sought to legitimise an ongoing phase of capitalist development characterised by the removal of social protections, widening inter-class inequalities and the implementation of punitive welfare reforms to submit the unemployed to insecure poverty labour. This article makes a significant original contribution to the field by demonstrating that the resonance of the ‘two-nations’ hegemonic project resides in both its relatability to lived experiences of the unemployed and its tendency to cast a stigmatising threat over their out-of-work status.