Wedding Organizer Research Articles

WEDDING ORGANIZER MARKETING COMMUNICATION STRATEGY @NGANTENAN.YUK THROUGH INSTAGRAM SOCIAL MEDIA

This study aims to determine the marketing communication strategy of Wedding Organizer @Ngantenan.Yuk through Instagram social media. With the Instagram social media Wedding Organizer @Ngantenan. Let's do marketing and promotion. Marketing and advancements made by Wedding Organizer @Ngantenan.Yuk are posting photos and videos of client weddings and information about weddings through Instagram. The research method used in this study is a qualitative descriptive method. Primary data is from information obtained from interviews with several informants. In comparison, secondary data is in the form of data obtained from books and other sources. The theory used in scientific writing research is New Media. Data collection techniques used are observation, interviews, and documentation. Based on the research results, the marketing communication strategy carried out by the Wedding Organizer @Ngantenan.Yuk was considered very good and appropriate. The marketing communication strategy carried out by Wedding Organizer @Ngantenan.Yuk is through Instagram social media by posting photos and videos of the client's wedding. Therefore, Wedding Organizer @Ngantenan.Yuk utilizes Instagram social media as a promotional tool to create the desired target. The advice that researchers can give is to be more consistent in marketing their services on the Wedding Organizer Instagram account @Ngantenan.Yuk to attract the attention of clients and face competition from other Wedding Organizers.

The Influence of Entrepreneurial Marketing Dimensions on the Performance of Wedding Organizers and Planners in Surabaya

The wedding industry in Indonesia is growing very rapidly, including wedding organizer and planners. This industry is included in the red ocean business because of the many new business growths in this area. Excellent marketing skills are needed to stay in this business. One of them is by implementing entrepreneurial marketing. This study uses quantitative methods using SmartPLS for data processing. Research respondents were 112 employees of wedding organizers and planners in Surabaya. The sampling technique used was purposive sampling method. In this study, researchers wanted to know about the influence of entrepreneurial marketing dimensions on company performance. The dimensions examined for influence were innovation value creation, customer intimacy, and opportunity focus. The results obtained are that the dimension of value creation has a significant effect on company performance, while the dimensions of innovation, customer intimacy, and focus on opportunities have no significant effect on company performance.

The Influence of Cultural Factors, Social Factors, and Personal Factors against Customer Purchase Decisions in Using Wedding Services Organizer in Surabaya

Wedding organizer services are needed and sought to help resolve problems owned by the prospective bride and groom. This study aims to examine and analyze cultural factors, social factors and personal factors as variables that influence customer purchasing decisions in using wedding organizer services in Surabaya. This type of research is quantitative, the sampling technique used is purposive sampling in the form of a number questionnaire where the population is unknown. By using the criteria of respondents who are married and the age of marriage that runs a maximum of 5 (five) years and uses the services of a wedding organizer. A sample of 97 respondents was obtained from the calculation of the formula unknown population. The results obtained that cultural factors have a positive and significant influence on purchasing decisions. But social factors and personal factors partially do not significantly influence the purchase decision. So business managers must improve their outlook on finding clients and improving the quality of services so that customers are easier to choose these services.

RANCANG BANGUN SISTEM INFORMASI ONE STOP WEDDING SERVICE BERBASIS WEB

Research on Web Design One Stop Wedding Service Information System research has been conducted with the aim to design and create a web-based information system to help people get information about wedding receptions. Creating an effective Wedding Organizer business process for clients, this information system will also help find out what items are needed at the event that takes place according to client needs. This research was developed using the waterfall method with the PHP and MySQL programming languages and testing using blackbox testing. The results of this study can be accessed directly by clients and can be used according to their interests.

Information System for Wedding Service Ordering Based on Web

Wedding Organizer itself is one of the special services that helps the bride, their families in planning and supervising the implementation of the entire events of the wedding plan according to a predetermined schedule from the wedding ceremony, traditional ceremonies, aisles, etc. Such as the Imagine Wedding Organizer which is one of the cases in this study. In Imagine Wedding Organizer, the system used is still manual. Therefore, in this final report the author provides suggestions in the form of ordering web-based computerized Wedding Event Services. Where the system design uses Unifeld Modeling Language (UML) with the Hypertext Preprocessor (PHP) programming language, MYSQL database, and uses the Waterfall system development method and uses a system testing method called the BlackBox Testing Method. The result of this research is the establishment of a WEB-based Wedding Event Service Ordering Information System on Imagine Organizer. With the establishment of this system is expected to make it easier for customers to place orders.

Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer

Purpose: In the past, was a matter of self-preparation. They become a committee that works to cook, design wedding decorations, receive guests and prepare everything for the wedding. Not to forget, the host is also bothered with a lot of work, especially the event management on the wedding day itself. However, things were different now. Many hosts are so busy with work that they can no longer afford to design their wedding ceremony. Then, comes a wedding organizer as the best solution and become one of the best-selling businesses in the market. Mostly, current WO services are limited to coordinating everything that is needed for a wedding. They offer services to customers through certain packages to choose from for weddings. Indeed, for some people who have sufficient budgets, it is not difficult to adjust the wishes contained in these packages. However, this is certainly different for groups of people who have a minimal budget. Most of the budget is a problem in itself for couples who will use WO Services. With this background, a strategic business plan is carried out by facilitating the prospective bride and groom as customers to plan their wedding according to their respective budgets through IT-based wedding portals and a container in the form of a marriage bank to finance the marriage.Design/Methodology/Approach: This research uses a qualitative method that aims to describe and analyze social activities that happened. There will be several stages of research, including the first stage of the researcher starting to collect various materials that can be support research and be able to provide adequate information. Further analysis is carried out to the business environment and IS/IT environment external and internal using business environment analysis, SWOT analysis, and so on.Findings/Result: This study seeks to map the Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer. Based on the analysis of the internal and external environment, SWOT analysis, and so on, the IS/IT Business and Management Strategy which consists of finance, employee, IT/IS, stakeholders, customers, marketplace, and operationalactivities can be mapped according to their respective needs. By mapping the IS/IT Business and Management Strategy, it is hoped that the planning, development, and running of the business will run well and sustainably.

ANALISIS SISTEM PELAYANAN JASA WEDDING ORGANIZER DITINJAU DARI ETIKA BISNIS ISLAM (Studi Kasus Di UD. Santoso Wedding Organizer)

Wedding Organizer is a service that provide services of organizing all the activities relating to the need in a marriage. This business appears because of the opportunities of modern life who want speed, convenience and practicality separately troubleshooting time deficiency urban communities. This research is motivated by the many people who use the wedding organizer to hold the wedding. Therefore, this study tried to see how the service system in UD.Santoso wedding organizer, is already in line with the Business Ethics Islam or not. From this background, the issues to be addressed is how the service system in UD.Santoso wedding organizer as well as whether the service system implemented by UD.Santoso it is in conformity with the Business Ethics Islam or not. The theory used in this study is one of them according to the "Sinambela" which explains what is meant by the service and also by "Napitupulu". Meanwhile, to collect data by interview and secondary data such as internet assistance and journals. The results of this study indicate that the service system which has been run by this UD.Santoso uses the principle of honest and open. This means that between the service provider and tenant services no shift that caused one of the injured party. On the other hand, in terms of Islamic Business Ethics, service system implemented by the UD.Santoso is in conformity with the principles of Islamic Business Ethics.

Keputusan Promosi Efektif dengan Metode Oreste Fuzzy Multiple Attribute Decision Making (FMADM) pada UMKM Gosimplywedding Sukabumi

Wedding Organizer is a service business for preparing wedding events. Since its establishment in 2015 to 2020, the Wedding Organizer in Sukabumi with the Gosimplywedding brand has carried out several sales methods to get clients, including Canvassing, Online Social Media, Internal Marketing, Marcomm Development, and Offline Shows. The Decision Support System required by management uses the FMADM method, in order to find the optimal alternative from a number of methods that have been used. The results of the calculation of Gosimplywedding sales data from 2017 to 2020 produced a method with Online Social Media in the first order with a value of 16 which is the smallest value ranking. This method is considered the most effective and most generates brand sales so that it can be used as a decision by management for the following year.

Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer

Purpose: In the past, marriage was a matter of self-preparation. They become a committee that works to cook, design wedding decorations, receive guests and prepare everything for the wedding. Not to forget, the host is also bothered with a lot of work, especially the event management on the wedding day itself. However, things were different now. Many hosts are so busy with work that they can no longer afford to design their wedding ceremony. Then, comes a wedding organizer as the best solution and become one of the best-selling businesses in the market. Mostly, current WO services are limited to coordinating everything that is needed for a wedding. They offer services to customers through certain packages to choose from for weddings. Indeed, for some people who have sufficient budgets, it is not difficult to adjust the wishes contained in these packages. However, this is certainly different for groups of people who have a minimal budget. Most of the budget is a problem in itself for couples who will use WO Services. With this background, a strategic business plan is carried out by facilitating the prospective bride and groom as customers to plan their wedding according to their respective budgets through IT-based wedding portals and a container in the form of a "marriage bank" to finance the marriage. Design/Methodology/Approach: This research uses a qualitative method that aims to describe and analyze social activities that happened. There will be several stages of research, including the first stage of the researcher starting to collect various materials that can be support research and be able to provide adequate information. Further analysis is carried out to the business environment and IS/IT environment external and internal using business environment analysis, SWOT analysis, and so on. Findings/Result: This study seeks to map the Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer. Based on the analysis of the internal and external environment, SWOT analysis, and so on, the IS/IT Business and Management Strategy which consists of finance, employee, IT/IS, stakeholders, customers, marketplace, and operational activities can be mapped according to their respective needs. By mapping the IS/IT Business and Management Strategy, it is hoped that the planning, development, and running of the business will run well and sustainably. Paper Type: Conceptual Research.

The Effect of Service Quality, Price, and Brand Image on Purchasing Desicions of Moslem Wedding Equipment Service

Moslem Wedding Organizer is a form that personally helps brides and families to providing the supplies and implementation of wedding events in accordance with Islamic religious rules. The population of Surabaya city is majority moslem city that still adhering to diverse traditions and cultures, this is an opportunity for krar Suci to become the choice of moslem wedding organizer for brides in Surabaya. Several factors that are considered by the brides in making decisions about choosing wedding organizer are service quality, price, and brand image, so this study aims to determine the effect of service quality, price and brand image on the decision to purchase moslem wedding equipment. This type of research is quantitative, with the population being all Muslim couples in Surabaya who married in 2019, at the age of 19, who used the services by a wedding organizer. The sampling technique used incidental sampling with a sample size of 100 respondents who were processed using multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect partially and simultaneously on service quality, price, and brand image on purchasing decisions for moslem wedding equipment services. Suggestions for the company are to improve service quality, re-analyze prices according to market, and improve brand image to be better known and trusted by the public.

Decision Support System Using AHP and Topsis Methods in Determining Wedding Packages

Choosing a wedding package is always a problem for the prospective bride and groom. The decision support system helps the wedding organizer to make it easier for consumers to choose a wedding package. In this case, the researcher uses the AHP method to find the weight of the criteria and the TOPSIS method to rank alternative consumer choices. The criteria used in this study were 7 (seven), Makeup, Clothing, Catering, Documentation, Decoration, Number of Guests and Price. The results obtained from this study are that the system is able to produce a ranking order of wedding package options in a fast time and get the right choice

Aplikasi Jasa Wedding Organizer Berbasis Web Di Kota Pagar Alam

Wedding Organizer is a service that provides special services to the bride and groom in the planning to the implementation of a series of wedding parties according to the schedule and budget that has been set by offering a variety of wedding concepts. The current system is still manual because visitors must come directly to the salon to see or order marital problems. The proposed system is making a web-based wedding organizer service application. There will be seven research sites, namely Borry salon, Damori salon, Borryz salon, Dwi Anggon wo, Dian bridal, Rizki jhava,Minhar salon, and Darmawansyah salon. Data collection methods used are observation, interviews, and literature study. The system development method uses the waterfall method with stages of analysis, design, coding, and testing. This system was developed using Adobe Dreamweaver, PHP, Mysql, and Xampp applications. Preliminary results for now in the form of a web-based wedding organizer services in the city of Pagar alam.

Implementasi Metode RAD Pada Sistem Informasi Wedding Organizer Berbasis Website

Web-based wedding organizer information systems nowadays are very much needed, especially for wedding packages service that can make it easier for customers to choose the packages provided as well as ordering without having to go to the place or location where the wedding organizer is located. This convenience can be obtained by building an information system that can accommodate the needs of customers, the needs of the sales department, the administration of the wedding organizer company to facilitate the preparation of reports to be submitted to the wedding organizer owner. In addition, the computerized data processing system will speed up the process of selecting services such as; wedding package, order, purchase and reports. In developing this system, two sides are needed where visitors will become customers and the website administrator will manage the website. The system development method used in this system design uses the Rapid Application Development (RAD) method. The results showed that by building a computerized system that is assisted by using the PHP programming language, more data are stored and reports can be presented real time.

Analysis of the Influence of Price, Promotion and Company Image on Decisions on Using Winnie's Wedding Organizer & Decoration Services in Sukabumi City

This study aims to examine the relationship between price, promotion and corporate image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City. The research was conducted on Winnie's Wedding Organizer & Decoration service users in Sukabumi in the period 2017 - 2019, with a sample of 86 customers. The hypothesis formulated in this study is as follows: "It is suspected that price, promotion, and company image influence the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City".Based on the analysis and discussion obtained; regression equation Y = 6,697 - 0,180X1 + 0,057X2 + 0,930X3 + ∈. The total correlation (correlation) between price, promotion and company image with the decision to use Winnie's Wedding Organizer & Decoration in Sukabumi is in the strong category (0.603). The magnitude of the effect of total price, promotion and company image on the decision to use Winnie's Wedding Organizer & Decoration services in Sukabumi City (determination) is 36.4%, the remaining 63.6% is influenced by other factors not examined.

Decision Support System Design for Wedding Organizer Tradeshow Selection using AHP and TOPSIS

Wedding organizers, as one of the creative industries, often participate in a trade show as one of the marketing mediums. Many wedding-related trades show events are held every year. But the cost to participate in one trade show event is quite expensive and increases from time to time. Thus, before deciding to participate in a trade show, it is important to evaluate whether the trade show events are recommended to join or not. The purpose of this study is to design a decision support system that will help the wedding organizer to decide their participation in a trade show. The decision model was constructed using AHP and TOPSIS methods. There are seven factors considered in the model, i.e., tradeshow location, reputation and professionalism of the organizer, cost estimation, trade show prestige, tenant reputation, time of the event, the attractiveness of the event. By using the AHP method, the priority weight of each factor was calculated. Moreover, the weight obtained will be used in developing a decision model combined with the TOPSIS method. The decision support system was developed afterward by using the SCRUM method. The feature of the system is discussed in the paper.

Sistem Informasi Berbasis Web Penyewaan Wedding Organizer pada Doni Organizer

One of the celebrations that are considered sacred in Indonesian culture is marriage. Each couple will usually make preparations in various ways to face the wedding celebration, from the place of the wedding, clothes, even the type of food to be served must be prepared first. A wedding package is a service that provides personal special services that aim to help the prospective and future family of the bride and groom from planning to implementation. By looking at business opportunities in the field of wedding rental services, the Wedding Organizer Rental at Doni Organizer requires a rental information system using information-based technology-web, with the aim of expanding the area of promotion of wedding package sales and making it easier for customers to book their wedding plans. This Wedding Organizer rental information system uses the PHP and MySQL programming languages. This research implements a wedding package sales system that can be accessed anywhere and anytime without having to come to the rental place, and can simplify the payment transaction process to make it easier for customers.

Sistem Pendukung Keputusan Pemilihan Paket Wedding Organizer Menggunakan Metode SAW (Simple Additive Weighting)

Dalam mempersiapkan acara pernikahan tentu saja tidak mudah, banyak yang harus diperhatikan agar acara berjalan sesuai rencana. Ada beberapa faktor yang harus diperhatikan diantaranya yaitu anggaran yang dimiliki oleh calon pengantin, karena dari anggaran tersebut yang memutuskan seperti apa konsep yang diberi oleh wedding organizer. Diperlukan adanya sistem yang bisa memudahkan pelanggan dalam pemilihan paket wedding yang sesuai dengan keinginan tetapi tidak mengabiskan waktu yang lama. Tujuan dari penelitan ini adalah untuk membantu pengambilan keputusaan pemilihan paket wedding organizer. Metode SAW diperlukan untuk mencari penjumlahan terbobot dari rating kinerja pada setiap alternative di semua atribut. Untuk memberikan rekomendasi paket yang diinginkan ada beberapa kriteria. Kriteria dihitung menggunakan metode SAW. Hasil dari perankingan diperoleh V3 = 0,683 dan V6 = 0,706. Dengan hasil perankingan tersebut, dapat disimpulkan bahwa V6 adalah alternative paket yang dipilih sebagai alternative terbaik pengguna jasa dengan bobot setiap kriteria yang ditentukan oleh pengguna jasa. Yang diharapkan dari Penelitian ini yaitu hasil rancangan pemilihan paket wedding organizer yang digunakan untuk para pelanggan dalam menetukan paket terbaik sesuai dengan yang diinginkan.

IMPLEMENTASI AKAD WAKALAH BIL UJRAH DALAM PELIMPAHAN WEWENANG PENYELENGGARAAN PERNIKAHAN PERSPEKTIF HUKUM EKONOMI SYARIAH (Studi Analisis Pada Shahira Islamic Wedding Organizer Surabaya)

Wakalah bil ujrah covenant implementation is an agreement covenant of an authority delegation to do something (delegating an affair) in which the implementation can be implemented in the field of wedding exertion by a wedding organizer. But generally, in the field implementation, the society has not been fully acknowledge and understanding how this implementation of an authority delegation in a wedding exertion accords with the the things which have been appointed by the syari’a economic law, and the legal consequences from the achieved wakalah agreement.The problems formulation of this thesis is how the form of the wakalah covenant implementation and also the system of the ujrah taking in the authority delegation of a wedding exertion by Shahira Wedding Organizer Surabaya and analyzing the implementation based on the syari’a economic law of the National Syari’a Board - Majelis Ulama Indonesia (DSN-MUI).This Study was conducted using online research instruments (online field research) with qualitative method. As for the data collecting techniques were done and achieved by online, observation, and the documentation data that are in correlate to the object of the study. The collected data, furthermore is arranged and analyzed using descriptive analysis method, it is describing how the akad wakalah bil ujrah implementation concept in obligating the authority the wedding exertion is done from the shahibbul hajat to Shahira Wedding Organizer Surabaya.The results of the research show that the wakalah bil ujrah covenant implementation in delegating the authority from the shahibbul hajat to Shahira Wedding Organizer Surabaya is done orally through the agreement in choosing the packages of Gumush, Altin, and Platin using simple statements (informal language) as the Surabaya’s people do. Furthermore it will be followed by some representation acts by the Shahira Wedding Organizer Surabaya. Dealing with the ujrah or the fee taking, it will be alocated and included into the price-list of the packages that automatically when it was on the first offer, the value of ujrah has been written and agreed. According to the perspective of the syari’a economic law, this wakalah bil ujrah practice done by the Shahira WO has fulfilled the well conformity in the implementation for the whole components between the both sides have been fulfilled in both of the pillars and the requirements that have been set by the Fatwa DSN-MUI No. 10/DSN-MUI/IV/2000 about wakalah.Keywords : Wakalah Bil Ujrah, Wedding Organizer and Syari’a Economic Law Perspective

STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER

In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.

Perancangan aplikasi layanan pernikahan get married

Get Married wedding service provider application is a solution to problems that are often found in meeting the needs of marriage. Marriage needs which are a problem for the prospective newlyweds are choosing a wedding organizer, offering package prices, location of the building to hold a party, decorations. Apart from that, the problem of sightseeing marriages is also a problem that is often found because it is difficult for the bride and groom to determine the destination to be chosen. In addition, a problem that is often found is the difficulty of newlyweds to keep a wedding photo album. The Get Married application design has features to solve the problems found, including the GYF feature, which is the main feature provided by Get Married with the help of AR technology to provide an overview of the location to have a party. Then the trending feature is a feature to provide a good overview of the theme or invitation form. The package feature is the next feature that provides a solution for brides who do not have time to choose a place to hold a party, theme, because this feature is collaborated with a vendor so that the bride and groom can choose what kind of package they want.