Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer

Abstract

Purpose: In the past, marriage was a matter of self-preparation. They become a committee that works to cook, design wedding decorations, receive guests and prepare everything for the wedding. Not to forget, the host is also bothered with a lot of work, especially the event management on the wedding day itself. However, things were different now. Many hosts are so busy with work that they can no longer afford to design their wedding ceremony. Then, comes a wedding organizer as the best solution and become one of the best-selling businesses in the market. Mostly, current WO services are limited to coordinating everything that is needed for a wedding. They offer services to customers through certain packages to choose from for weddings. Indeed, for some people who have sufficient budgets, it is not difficult to adjust the wishes contained in these packages. However, this is certainly different for groups of people who have a minimal budget. Most of the budget is a problem in itself for couples who will use WO Services. With this background, a strategic business plan is carried out by facilitating the prospective bride and groom as customers to plan their wedding according to their respective budgets through IT-based wedding portals and a container in the form of a "marriage bank" to finance the marriage. Design/Methodology/Approach: This research uses a qualitative method that aims to describe and analyze social activities that happened. There will be several stages of research, including the first stage of the researcher starting to collect various materials that can be support research and be able to provide adequate information. Further analysis is carried out to the business environment and IS/IT environment external and internal using business environment analysis, SWOT analysis, and so on. Findings/Result: This study seeks to map the Business and Information Technology Strategic Planning of Smart Bank Wedding Organizer. Based on the analysis of the internal and external environment, SWOT analysis, and so on, the IS/IT Business and Management Strategy which consists of finance, employee, IT/IS, stakeholders, customers, marketplace, and operational activities can be mapped according to their respective needs. By mapping the IS/IT Business and Management Strategy, it is hoped that the planning, development, and running of the business will run well and sustainably. Paper Type: Conceptual Research.