WeChat Official Account Research Articles

Research on the Female Media Image Shaping of the Mainstream Media

In this paper, the articles on WeChat official account Southern Weekend are taken as the research object, using a content analysis method and focusing on the female media image-building in the mainstream media. It is found that the female image construction in mainstream media is still influenced by historical culture, patriarchal culture, and other factors, and there are hidden prejudices, inequalities and imbalances, which do not correctly guide the shaping of female media images from the root.

Risk factors of foodborne parasitic diseases still remain in China: a WeChat-based knowledge, attitudes, and practices study

ObjectiveWith the progress of economic globalization and food diversification, foodborne parasitic diseases pose a significant public health challenge in China. This study aimed to explore the knowledge, attitudes, and practices regarding foodborne parasitic diseases among the Chinese population via WeChat, which is a promising tool for disease surveillance and health education.MethodsUsing a questionnaire, this cross-sectional study was conducted on September 25, 2023. Participants completed a structured questionnaire by scanning a QR code provided in a tweet from the WeChat official account of the Jiangsu Institute of Parasite Disease. Multivariable logistic regression analysis was employed to explore potential independent determinants of adequate knowledge of foodborne parasitic diseases, and the positive attitude and good practice rates of the participants were calculated.ResultsIn total, 5,675 valid questionnaires were collected via the WeChat official account. Most participants (79.91%) fell within the age range of 20–40 years, with a higher representation of males (53.18%), and 89.80% were of Han Chinese ethnicity. It was found that 76.65% of the participants had adequate level of knowledge. Multivariable logistic regression analysis revealed that individuals of Hui nationality (OR = 0.57, 95% CI: 0.40–0.81, p = 0.002), clinicians (OR = 0.13, 95% CI: 0.09–0.19, p < 0.001), teachers (OR = 0.48, 95% CI: 0.34–0.69, p < 0.001), and government staff (OR = 0.40, 95% CI: 0.30–0.53, p < 0.001) had significantly higher levels of knowledge. Among the participants, 33.9% reported consuming raw fish or drunken shrimp, 10.6% would still try to consume raw fish despite the risk of parasitic infection, and 84.1% did not use separate cutting boards for raw and cooked foods in their kitchens.ConclusionsAlthough majority of the Chinese public (76.65%) demonstrates adequate level of knowledge on foodborne parasitic diseases, there is a need to enhance personal hygiene practices and dietary habits, particularly the utilization of distinct cutting boards and the consumption of raw fish. A WeChat official account is an accessible tool for spreading foodborne parasitic diseases related health information to the public. WeChat-based health education should be implemented to enhance public awareness regarding the prevention and control of foodborne parasitic diseases.

City Influence Network: Mining and Analyzing the Influence of Chinese Cities Based on Social Media

ABSTRACTThere have been very few studies done on measuring the influence of all prefecture‐level cities on a national scale due to the limited availability of public data, challenges in data collection, and insufficient data comprehensiveness. In this paper, we aim to fill this gap by investigating this problem in China. We first collected 692,859 news articles spanning one full year from the WeChat Official Accounts of 339 cities and Taiwan Province, which served as our study area and dataset. Then, we developed a city extractor module to reduce the ambiguity of place names and constructed a city interaction network. Then, we modeled the City Influence Index (CII) and the intensity of its influence. Finally, we proposed an analytical framework that examines the relationship between CII and Gross Domestic Product (GDP), compares it with the Global Cities Index, conducts influence analysis of cities at different levels, and more. The experimental results demonstrate that our analytical framework can effectively measure the influence of cities on a national scale and uncover the implicit relationships between cities. In doing so, our study offers a new perspective for measuring city influence. Code is available at: https://github.com/vczero/CII.

Research on the Path of Spreading Chinese Medicine Culture in WeChat Official Account

With the progress of the times and technology, we can still see the most traditional way of paying attention to WeChat official account in our daily life. We only need to scan the QR code to pay attention to it, which is a time-saving and labor-saving way to obtain information.However, in recent years, various policies have pointed out the importance of traditional Chinese medicine culture, and how to spread this traditional Chinese medicine culture has become a major mainstream issue.This paper discusses how to make better use of WeChat official account, a communication channel, to better spread Chinese medicine culture.

Improving Parental Health Literacy in Primary Caregivers of 0- to 3-Year-Old Children Through a WeChat Official Account: Cluster Randomized Controlled Trial.

Parental health literacy is important to children's health and development, especially in the first 3 years. However, few studies have explored effective intervention strategies to improve parental literacy. This study aimed to determine the effects of a WeChat official account (WOA)-based intervention on parental health literacy of primary caregivers of children aged 0-3 years. This cluster randomized controlled trial enrolled 1332 caregiver-child dyads from all 13 community health centers (CHCs) in Minhang District, Shanghai, China, between April 2020 and April 2021. Participants in intervention CHCs received purposefully designed videos via a WOA, which automatically recorded the times of watching for each participant, supplemented with reading materials from other trusted web-based sources. The contents of the videos were constructed in accordance with the comprehensive parental health literacy model of WHO (World Health Organization)/Europe (WHO/Europe). Participants in control CHCs received printed materials similar to the intervention group. All the participants were followed up for 9 months. Both groups could access routine child health services as usual during follow-up. The primary outcome was parental health literacy measured by a validated instrument, the Chinese Parental Health Literacy Questionnaire (CPHLQ) of children aged 0-3 years. Secondary outcomes included parenting behaviors and children's health outcomes. We used the generalized linear mixed model (GLMM) for data analyses and performed different subgroup analyses. The β coefficient, risk ratio (RR), and their 95% CI were used to assess the intervention's effect. After the 9-month intervention, 69.4% (518/746) of caregivers had watched at least 1 video. Participants in the intervention group had higher CPHLQ total scores (β=2.51, 95% CI 0.12-4.91) and higher psychological scores (β=1.63, 95% CI 0.16-3.10) than those in the control group. The intervention group also reported a higher rate of exclusive breastfeeding (EBF) at 6 months (38.9% vs 23.44%; RR 1.90, 95% CI 1.07-3.38) and a higher awareness rate of vitamin D supplementation for infants younger than 6 months (76.7% vs 70.5%; RR 1.39, 95% CI 1.06-1.82). No significant effects were detected for the physical score on the CPHLQ, breastfeeding rate, routine checkup rate, and children's health outcomes. Furthermore, despite slight subgroup differences in the intervention's effects on the total CPHLQ score and EBF rate, no interaction effect was observed between these subgroup factors and intervention factors. Using a WHO literacy model-based health intervention through a WOA has the potential of improving parental health literacy and EBF rates at 6 months. However, innovative strategies and evidence-based content are required to engage more participants and achieve better intervention outcomes.

Examining HIV Testing Coverage and Factors Influencing First-Time Testing Among Men Who Have Sex With Men in Zhejiang Province, China: Cross-Sectional Study Based on a Large Internet Survey.

Men who have sex with men (MSM) constitute a significant population of patients infected with HIV. In recent years, several efforts have been made to promote HIV testing among MSM in China. This study aimed to assess HIV testing coverage and factors associated with first-time HIV testing among MSM to provide a scientific basis for achieving the goal of diagnosing 95% of patients infected with HIV by 2030. This cross-sectional study was conducted between July 2023 and December 2023. MSM were recruited from the "Sunshine Test," an internet platform that uses location-based services to offer free HIV testing services to MSM by visiting the WeChat official account in Zhejiang Province, China. Participants were required to complete a questionnaire on their demographic characteristics, sexual behaviors, substance use, and HIV testing history. A logistic regression model was used to analyze first-time HIV testing and its associated factors. A total of 7629 MSM participated in the study, with 87.1% (6647) having undergone HIV testing before and 12.9% (982) undergoing HIV testing for the first time. Multivariate logistic regression analysis revealed that first-time HIV testing was associated with younger age (adjusted odds ratio [aOR] 2.55, 95% CI 1.91-3.42), lower education (aOR 1.39, 95% CI 1.03-1.88), student status (aOR 1.35, 95% CI 1.04-1.75), low income (aOR 1.55, 95% CI 1.16-2.08), insertive anal sex role (aOR 1.28, 95% CI 1.05-1.56), bisexuality (aOR 1.69, 95% CI 1.40-2.03), fewer sex partners (aOR 1.44, 95% CI 1.13-1.83), use of rush poppers (aOR 2.06, 95% CI 1.70-2.49), unknown HIV status of sex partners (aOR 1.40, 95% CI 1.17-1.69), lack of awareness of HIV pre-exposure prophylaxis (aOR 1.39, 95% CI 1.03-1.88), and offline HIV testing uptake (aOR 2.08, 95% CI 1.80-2.41). A notable 12.9% (982/7629) of MSM had never undergone HIV testing before this large internet survey. We recommend enhancing HIV intervention and testing through internet-based platforms and gay apps to promote testing among MSM and achieve the target of diagnosing 95% of patients infected with HIV by 2030.

Effects of Wuxi CDC WeChat official account article features on user engagement in health promotion

ObjectiveTo identify the characteristics of subscribers to assess users’ needs and analyze the features of articles published on Wuxi CDC WeChat official account (WOA) to evaluate the effectiveness of health education dissemination and guide future communication strategies.MethodsCollect data from the WeChat official account (WOA) of the Wuxi Center for Disease Control and Prevention (CDC) to identify factors affecting the effectiveness of health education dissemination as measured by shares and 100% reading completion rate between January 1, 2022, and December 31, 2022. Multivariate logistic regression analysis was utilized to identify influencing features of articles associated with health education dissemination.ResultsBy the end of 2022, our account had accumulated 891,170 subscribers, of which, 523,576 were females (58.75%), 349,856 were males (39.3%), mainly located in third-tier cities (82.59%). Age distribution peaked in the 26–35 and 36–45 age groups (43.63% and 30.6%, respectively). A total of 170 articles were included in the analysis. Multivariate logistic regression analysis revealed that articles with a lower word count (OR = 0.999, 95% CI = 0.998 ~ 1), lower picture count (OR = 0.892, 95% CI = 0.828 ~ 0.962), dominated headlines (OR = 2.454, 95% CI = 1.234 ~ 4.879) and thematically focused on Nutrition and food-borne diseases (OR = 5.728, 95% CI = 1.778 ~ 18.458) demonstrated higher engagement, as measured by shares and 100% completion rates.ConclusionsOur findings suggest that future content should prioritize conciseness, optimize images, and align with subscriber interests, particularly in nutrition and food hygiene. Additionally, maintaining informative yet engaging content formats remains crucial for maximizing reach and impact.

Pragmatic Presupposition in the Headlines on WeChat Official Accounts from the Perspective of the Adaptation Theory

The research data for this paper is the headlines of official accounts on WeChat, and the author will analyze the pragmatic presupposition in these headlines from the perspective of the theory of adaptation. The paper tries to present how pragmatic presupposition adapts to the linguistic context, the mental world, the social world and the physical world, and based on this, the writer further discusses the functions of pragmatic presupposition in the headlines of the WeChat official accounts. It is found that presupposition has both positive and negative functions. On the one hand, positive functions are mainly presented from the two aspects of the passage itself and the readers. To be more specific, the main positive functions for the passage itself include simplifying headlines, and setting a suspense, and positive functions for the readers mainly include shortening the distance between the readers and the author, and creating a sense of humor for readers. On the other hand, one of its major negative functions is that pragmatic presupposition can sometimes mislead readers.

Status Quo and Countermeasures of Academic Journals' WeChat Official Account Participation in Science Popularization

Taking 27 academic journals of the subject of "environmental science", which were also included in the core of Peking University in 2017 and 2020, as the research object, we investigated the science popularization participation of the academic journal WeChat official account. Research has found that the participation of natural science and technology academic journals in popular science varies. From the perspective of subject participation in popular science, academic journals have a relatively rich variety of popular science content types. From the perspective of academic journal participation in popular science, the number of popular science content types participated by each academic journal varies, and the positioning of journal participation in popular science has not yet formed differentiated development. The content types of academic journals in the field of "environmental science" participating in popular science can be classified into 9 categories: Discipline Review and Prospect, scientific briefings, promotion of science and technology and methods, industry dynamics and news, science and technology commendations, environmental governance systems, popular science knowledge, scientific research stories, and reader perspectives. Academic journals can fully utilize new media to participate in science popularization, and combine the positioning of the journal to take the path of distinctive science popularization participation.

Research on the Content Production of Academic Journal WeChat Official Account Participating in Science Popularization

Taking 27 academic journals of the discipline of "environmental science", which were included as the core of Peking University in 2017 and 2020, as the research object, this paper investigates the content production of the academic journal WeChat official account in science popularization. The content types of WeChat official account of academic journals of "environmental science" discipline participating in science popularization can be classified into 9 categories. According to the maturity attributes (novelty vs maturity) and professionalism attributes (simplicity vs complexity) of popular science content, it is divided into two dimensions: disciplinary field review and prospect, and science briefing content that is both novel and complex; Industry trends and news, technology commendations, popular science knowledge, and reader perspectives are novel but simple in popular science content; The popular science content of scientific research stories is mature and simple; The promotion of science and technology and methods, as well as the popularization of environmental governance systems, are mature and complex.

The Impact of University-Specific WeChat Official Accounts on the Socialist Values of Art Students A Exploration Based on the “BIFT Art Sea Studio” WeChat Official Account

In contemporary higher education, the rise of social media has provided universities with new platforms for information dissemination, establishing connections, and shaping institutional culture. Universityspecific WeChat Official Accounts have emerged as crucial tools for interaction and information dissemination between universities and students. However, their influence on students' ideological perspectives, particularly in shaping socialist values, remains relatively underexplored. This research focuses on investigating the potential impact of the "BIFT ART SEA STUDIO" WeChat Official Account on the socialist values of art students. Socialist values, as an integral component of Chinese socialism, play a crucial role in guiding higher education. Art students, epitomizing creative thinking, contribute not only to the individual formation of values but also play a pivotal role in the inheritance and innovation of institutional culture. The "BIFT ART SEA STUDIO" WeChat Official Account, as a primary channel for information dissemination and interaction, is of particular interest in its potential influence on shaping the socialist values of art students. Through an in-depth exploration of the content, interactive strategies, and levels of student engagement on the "BIFT ART SEA STUDIO" WeChat Official Account, this research aims to unveil the mechanisms through which university-specific WeChat Official Accounts influence the socialist values of art students. The findings of this study contribute to a nuanced understanding of the role of social media in higher education and provide empirical insights for the development of informed educational management strategies. In essence, this research addresses existing gaps in the literature, delving into the substantive impact of university-specific WeChat Official Accounts on the socialist values of art students and offering practical recommendations and theoretical guidance for social media operations in higher education institutions.

The Application and Management of University WeChat Official Accounts in College Student Ideological Education A Exploration Based on the “BIFT Art Sea Studio” WeChat Official Account

In the contemporary digital era, the utilization of university WeChat Official Accounts has become a pivotal tool in college student ideological education. This study delves into the application and management of such accounts, with a particular focus on the exploration of the “BIFT Art Sea Studio” WeChat Official Account. Grounded in the distinctive characteristics of the Beijing Institute of Fashion Technology (BIFT) — “Art as the Core, Fashion as the Guide, Integration of Art and Engineering,” this Official Account features sections such as “Famous Paintings in ‘Spring and Autumn’,” “Wearing Philosophy,” and “Red ‘Time Machine’.” The overarching goal is to transform individuals through art, refine morality, and concentrate positive energy. The study highlights the effective alignment of content with school characteristics, the use of multimedia content to capture student attention, and the positive impact on ideological education. It also acknowledges challenges in audience engagement and proposes future research directions to optimize the potential of WeChat Official Accounts in shaping the ideological landscape of college students.

Visual Design Research on the Shenzhen Reform and Opening-Up Theme Art Museum’s WeChat Official Account

Visual Design Research on the Shenzhen Reform and Opening-Up Theme Art Museum’s WeChat Official Account

Analysis of Pandemic Reporting Framework of Mainstream New Media Based on the Reports of Typical Mainstream Media Wechat Official Account

Purpose: The report of "PANDEMIC" was put forward to seek more sympathetic ways of transmission and expand the focus of infected people and epidemic areas regarding district and elderly reporting topics.Methodology: This study uses software to capture 2515 news reports about pandemic from five mainstream media WeChat official account such as People's Daily as research samples, and uses the media framework theory to analyze the news selection framework and news construction framework of mainstream media's reports on pandemic.Findings: The People's Daily focuses on popular science topics with high user participation; "People's Network" focuses on the government's anti-epidemic trend and strengthens news commentary; Xinhuanet reports focus on the information of the epidemic fighting front line; "CCTV News" focuses on highlighting the voice of experts and the release of authoritative information; Hubei Daily highlighted the news reports on the epidemic resistance of the local government.Originality: The deficiencies of the media in the reporting of the "PANDEMIC" are expected to provide a theoretical reference for the media reporting of future public emergencies.Research limitations: The evaluation of the traditional media, not using more specialized indicators of the mass media, and the other is the evaluation of the new media, not tracking more retweet reading.Social implications: The sudden PANDEMIC is a big review of the mainstream news media. the mainstream news media provide strong public opinion support for the ultimate victory in the fight against pandemic.

The Literature Review of Chinese Cultural Symbols on the Effectiveness of Cultural-themed WeChat Official Accounts

This literature review explores the development of Chinese cultural symbols in new media platforms. It mainly starts from the concept, framework, and categorization definition of Chinese cultural symbols to conduct a review of related research. On this basis, the research and problems of new media platforms, especially WeChat official accounts (WOAs), in cultural communication are systematically sorted out. Related studies in the dissemination of Chinese culture through WOAs, especially and the impact of the dissemination effect of WeChat official accounts of cultural themes. The study deeply analyzes the role played by these symbols in communication as well as the current problems of cultural symbols in the process of communication. The study reveals the importance of WOAs, especially cultural WeChat official accounts (CWOAs), in cultural communication, and recognizes them as an important channel for spreading Chinese culture. The paper also highlights the shortcomings of the current research and makes suggestions for future research, aiming to deepen people's understanding of the application of cultural symbols in social media platforms (especially WeChat platform) and their impact on cultural communication. This review can serve as a basis for research on how people can effectively utilize cultural symbols and improve their communication effects.

REST: Debiased Social Recommendation via Reconstructing Exposure Strategies

The recommendation system, relying on historical observational data to model the complex relationships among users and items, has achieved great success in real-world applications. Selection bias is one of the most important issues of the existing observational data-based approaches, which is actually caused by multiple types of unobserved exposure strategies (e.g., promotions and holiday effects). Though various methods have been proposed to address this problem, they are mainly relying on the implicit debiasing techniques but not explicitly modeling the unobserved exposure strategies. By explicitly Reconstructing Exposure STrategies (REST), we formalize the recommendation problem as the counterfactual reasoning and propose the debiased social recommendation method. In REST, we assume that the exposure of an item is controlled by the latent exposure strategies, the user, and the item. Based on the above generation process, we first provide the theoretical guarantee of our method via identification analysis. Second, we employ a variational auto-encoder to reconstruct the latent exposure strategies, with the help of the social networks and the items. Third, we devise a counterfactual reasoning based recommendation algorithm by leveraging the recovered exposure strategies. Experiments on four real-world datasets, including three published datasets and one private WeChat Official Account dataset, demonstrate significant improvements over several state-of-the-art methods.

Mobile social media as a vehicle of health communication: a multimodal discourse analysis of WeChat official account posts during the COVID-19 crisis

The utilization of mobile communication can significantly enhance the availability and accessibility of public health information. To this end, various mobile social media platforms are recognized as multimodal discourses that can serve as powerful instruments in disseminating health-related information to a wider audience, thereby allowing for greater reach and improved health outcomes. This study retrospectively examined Malaysia’s third wave of COVID-19 to decipher the visual representation of this epidemiological crisis on mobile social media. A qualitative research approach was utilized, underpinned by the visual framing concept of Coleman (2010) and the visual actor-network of van Leeuwen (2008), to analyze 280 images from a popular and Chinese WeChat official account called Weimalaysia. The analysis revealed that visuals on this WeChat official account highlight specific contents and features of COVID-19 in Malaysia during the third wave. However, no visual misinformation regarding intolerance elements was identified. The initial findings of this study demonstrate the importance of visuals as a crucial resource in public health communication. Additionally, the results underscore the significance of WeChat official accounts as a novel mobile social media platform for conveying health-related information during the public health crisis.

Study on the Event Framework with the Headlines of Local English News Reports on COVID-19 Vaccine -Taking the WeChat official account DongguanToday as an example

The digitization of news media is greatly accelerated due to the impact of COVID-19. The dissemination of local English news on vaccination makes a great contribution to the effective implementation of national epidemic prevention and control for foreign nationals. As a practical means, it is necessary to study the English news of local WeChat official accounts during the epidemic period. News headlines are an important application of event framework in semantics. Through sorting out and analyzing event types, event elements, and event structures, this paper tries to understand the event framework of news headlines of the COVID-19 vaccine and how they convey media views, attitudes, and values. In sum, the event types under this theme are mainly existential events and relational events, and the most important event element is the participant. The event structure presents a progressive structure of the scene.

Hot Topic Recognition of Health Rumors Based on Anti-Rumor Articles on the WeChat Official Account Platform: Topic Modeling.

Social networks have become one of the main channels for obtaining health information. However, they have also become a source of health-related misinformation, which seriously threatens the public's physical and mental health. Governance of health-related misinformation can be implemented through topic identification of rumors on social networks. However, little attention has been paid to studying the types and routes of dissemination of health rumors on the internet, especially rumors regarding health-related information in Chinese social media. This study aims to explore the types of health-related misinformation favored by WeChat public platform users and their prevalence trends and to analyze the modeling results of the text by using the Latent Dirichlet Allocation model. We used a web crawler tool to capture health rumor-dispelling articles on WeChat rumor-dispelling public accounts. We collected information from health-debunking articles posted between January 1, 2016, and August 31, 2022. Following word segmentation of the collected text, a document topic generation model called Latent Dirichlet Allocation was used to identify and generalize the most common topics. The proportion distribution of the themes was calculated, and the negative impact of various health rumors in different periods was analyzed. Additionally, the prevalence of health rumors was analyzed by the number of health rumors generated at each time point. We collected 9366 rumor-refuting articles from January 1, 2016, to August 31, 2022, from WeChat official accounts. Through topic modeling, we divided the health rumors into 8 topics, that is, rumors on prevention and treatment of infectious diseases (1284/9366, 13.71%), disease therapy and its effects (1037/9366, 11.07%), food safety (1243/9366, 13.27%), cancer and its causes (946/9366, 10.10%), regimen and disease (1540/9366, 16.44%), transmission (914/9366, 9.76%), healthy diet (1068/9366, 11.40%), and nutrition and health (1334/9366, 14.24%). Furthermore, we summarized the 8 topics under 4 themes, that is, public health, disease, diet and health, and spread of rumors. Our study shows that topic modeling can provide analysis and insights into health rumor governance. The rumor development trends showed that most rumors were on public health, disease, and diet and health problems. Governments still need to implement relevant and comprehensive rumor management strategies based on the rumors prevalent in their countries and formulate appropriate policies. Apart from regulating the content disseminated on social media platforms, the national quality of health education should also be improved. Governance of social networks should be clearly implemented, as these rapidly developed platforms come with privacy issues. Both disseminators and receivers of information should ensure a realistic attitude and disseminate health information correctly. In addition, we recommend that sentiment analysis-related studies be conducted to verify the impact of health rumor-related topics.

When women’s empowerment meets health communication: a critical discourse analysis of the WeChat official account “Health China”

Abstract Prior studies have widely investigated women’s empowerment in Chinese social media, but women’s empowerment in new media-based health communication has gained insufficient attention. With an aim to empower female health in a new media-based context of China, this study employs a critical discourse analytic approach to study female empowerment in health communication by focusing on 48 articles in Health China. The results of text analysis demonstrate Health China releases an array of themes, including “female genital organs”, “pregnancy”, “women’s mental health”, “cosmetology”, and “general disease”. The findings also indicate that power, intertextuality, and coherence are employed as discursive practices embedded in Chinese women’s empowerment. The study also sketches out the social-cultural factors, like benevolent sexism, the plummet national birth rate, and the traditional Chinese cultural values, as the primary facilitators of Chinese women’s empowerment in health communication. This study contributes to better empowering health discursive strategies for female-related health communication in China and beyond.