The Literature Review of Chinese Cultural Symbols on the Effectiveness of Cultural-themed WeChat Official Accounts

Abstract

This literature review explores the development of Chinese cultural symbols in new media platforms. It mainly starts from the concept, framework, and categorization definition of Chinese cultural symbols to conduct a review of related research. On this basis, the research and problems of new media platforms, especially WeChat official accounts (WOAs), in cultural communication are systematically sorted out. Related studies in the dissemination of Chinese culture through WOAs, especially and the impact of the dissemination effect of WeChat official accounts of cultural themes. The study deeply analyzes the role played by these symbols in communication as well as the current problems of cultural symbols in the process of communication. The study reveals the importance of WOAs, especially cultural WeChat official accounts (CWOAs), in cultural communication, and recognizes them as an important channel for spreading Chinese culture. The paper also highlights the shortcomings of the current research and makes suggestions for future research, aiming to deepen people's understanding of the application of cultural symbols in social media platforms (especially WeChat platform) and their impact on cultural communication. This review can serve as a basis for research on how people can effectively utilize cultural symbols and improve their communication effects.