Research on the Content Production of Academic Journal WeChat Official Account Participating in Science Popularization

Abstract

Taking 27 academic journals of the discipline of "environmental science", which were included as the core of Peking University in 2017 and 2020, as the research object, this paper investigates the content production of the academic journal WeChat official account in science popularization. The content types of WeChat official account of academic journals of "environmental science" discipline participating in science popularization can be classified into 9 categories. According to the maturity attributes (novelty vs maturity) and professionalism attributes (simplicity vs complexity) of popular science content, it is divided into two dimensions: disciplinary field review and prospect, and science briefing content that is both novel and complex; Industry trends and news, technology commendations, popular science knowledge, and reader perspectives are novel but simple in popular science content; The popular science content of scientific research stories is mature and simple; The promotion of science and technology and methods, as well as the popularization of environmental governance systems, are mature and complex.