Website Design Research Articles

AN EXPLICATION OF HOW WEBSITE DESIGN ACTUALLY SHAPES ONLINE CUSTOMER LOYALTY: INCORPORATING SEM AND PERSON-ITEMS MAP ANALYSIS

This article aims to provide a clear picture of how website/application design equates websites with applications, hereinafter referred to as websites, influences the formation of electronic loyalty (eLoy) through electronic trust (eTrust) and electronic satisfaction (eSat), by providing empirical evidence about the relationship between the demographic aspects of respondents and their choice of response to how the website/app is designed by the company. The research employs a laboratory simulation approach by explicating SEM-based results using the PIM feature within the Rasch model. The verified SEM model demonstrates strong goodness of fit, with six indexes indicating satisfactory results. The findings not only enhance theoretical understanding but also lay the groundwork for future research suggestions, demonstrating the potential for serendipitous discoveries in the evolving landscape of online shopping behavior. Future research should focus on refining the methodology for combining SEM and PIM analysis to further enhance the understanding of online consumer loyalty through website design.

Developing a Framework to Measure Health Literacy Demands of Consumer-Facing Healthcare Organization Websites

Many consumer-facing healthcare organization websites are challenging for people with low e-health literacy skills to navigate and use the information to make informed decisions. Though searchers may be familiar with how to use the Internet, navigating website designs, often referred to as eHealth literacy, can make finding health information confusing. Health literacy demands, related to eHealth literacy skills concerning the content and design, can make the difference between consumers’ frustration and success. In this study, we aimed to create a framework to measure the accessibility and usability of healthcare organization consumer-facing websites using this question, “How can the information offered, and navigation of consumer-facing healthcare organization websites be improved to increase accessibility and usability?” We scored select healthcare organizations’ consumer-facing websites including their home page and two patient education pages, using Social Cognitive Theory and Health Literacy constructs both of which promote better accessibility and usability of health information. In addition, we analyzed how the health literacy demands of these pages support or obstruct the eHealth literacy skills of consumers. Results indicated that only 50% of Social Cognitive Theory constructs and 47% of Health Literacy constructs were observed. However, by examining the missing constructs healthcare organizations can assess where to focus consumer-facing website improvement efforts. Therefore, we concluded that Social Cognitive Theory combined with Health Literacy constructs offer a viable framework for measuring and potentially improving consumer-facing healthcare websites.

Pengembangan UI/UX Website Uluresto untuk Meningkatkan Efisiensi Operasional Restoran Menggunakan Metode Design Thinking

Current technological developments have developed from year to year, where in the last few decades, technology has played an important role in driving progress in various fields. This study aims to design the UI/UX of a food ordering application for Uluresto MSMEs using the Design Thinking method. The type of research used is research and development. The sampling technique used is random sampling and 10 respondents were obtained. The results of the study show that users are satisfied with the experience of using the application. This application is able to provide intuitive, flexible, and satisfying interactions for Uluresto application users. Therefore, it can be concluded that the design being tested can be used well by research respondents. This can be seen from testing 10 respondents. With the SUS results assessed by users, the final result of SUS 85.25 is included in the fairly high points with that value. The Uluresto website design is in accordance with the quality desired by users. Further suggestions for further research include the addition of personalized recipe features according to the menu available at the restaurant concerned.

Effects of tourists’ online self-disclosure depth on readers’ visit intentions: mediating roles of perceived social distance and perceived self-expressiveness

ABSTRACT social media are important channels through which potential consumers can obtain information to inform travel decisions. This research examined the influence of tourists’ social media self-disclosure depth on information receivers’ visit intention. Hypotheses were tested using three experiments. Results revealed that tourists’ self-disclosure depth on social media positively affected readers’ visit intention directly. Tourists’ self-disclosure depth specifically reduced the social distance perception between posters and readers and improved a destination’s/hotel’s self-expressiveness perception, thereby enhancing readers’ visit intention. Spatial distance moderated these effects. These findings offered theoretical and managerial implications for destination managers and website designers to guide tourists’ self-disclosure.

Assessment of level of knowledge and satisfaction of website about cleft lip and palate

ABSTRACT Purpose To promote orientation about cleft lip and palate and to verify knowledge and satisfaction of an orientation program through a website developed for students and health professionals. Methods This is a cross-sectional study, 13 healthcare professionals and 81 students from the areas of nursing, speech-language pathologist, medicine, nutrition, dentistry, and psychology participated. The research consisted of three stages: filling out a pre-program questionnaire, accessing the website (http://fissuralabiopalatina.unb.br/) developed by the researchers and filling out a post-program questionnaire. For the statistical analyses McNemar's, Chi-square and Fisher's Exact Tests were used. Results The majority of students were enrolled in the eighth semester of graduation or above, with little or no prior contact with the CLP. After accessing the website, there was an increase in knowledge for eight questions (p≤0.05). 70.2% consider their satisfaction when accessing the website to be excellent, 24.5% very good and 5.3% good. 44.7% of participants praised the website's design and layout, accessible language and informative content. Conclusion It was possible to promote the guidelines about cleft lip and palate on the website, observing was an expansion of the topic for students and health professionals.

The Effect of E-Recruitment on Company Attractiveness with the Role of Organisational Reputation as a Mediating Variable

This recruitment process is very important in selecting the right candidates for jobs in the company. Traditional methods such as newspaper and television advertisements have been replaced by electronic recruitment (e-recruitment) systems as a result of technological advances, particularly the Internet. This study looks at how e-recruitment affects an organization's attractiveness from the point of view of prospective employees who use this system to apply for jobs. This study used a quantitative approach and was designed as a survey. A purposive sampling technique was used to select 213 freshmen. Participants were selected based on certain criteria related to the study. The partial least squares (PLS-based) structural equation modeling (SEM) method was used to analyze data collected through an online questionnaire. The results showed that e-recruitment had a major impact on fresh graduates' perceptions of the attractiveness and reputation of the organization. Factors such as e-recruitment content quality, website design, and communication and feedback systems play a major role in shaping these perceptions. The findings help us understand how e-recruitment can increase an organization's attractiveness and how this has practical implications for companies in designing a website.

KAJIAN PEMANFAATAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN UMKM DI KOTA KENDARI

The purpose of this study is to determine and analyze the impact of the use of Digital Marketing on increasing sales of micro, small and medium enterprises (MSMEs) in Kendari City. The method used in this study is a descriptive research method (single variable data analysis). After the data is collected, the data is grouped numerically, processed using a frequency table, and supplemented with a description of additional information related to the challenges faced by MSMEs in Kendari City. The criteria are MSMEs that use Digital Marketing > 1 year and MSMEs that specifically sell food and clothing. The results of the study show that the use of digital marketing in increasing MSME sales in Kendari City shows that digital marketing strategies have a significant impact on MSME sales growth. The indicators used, namely transaction costs, interactivity, incentive programs, and website design, make an important contribution to creating a positive user experience and encouraging increased sales.

Cultural context of educational service management on example of e-learning website quality

ObjectivesThe aim of this study is to examine how e-learning website features distinguish in cultural context and to propose the adaptation possibilities of the specific cultural characteristics in e-learning website design with regard to the influence of different cultural dimensions on quality perception.Material and methodsBased on the literature review and the characteristic dimensions of Polish culture five hypotheses for the causal relationship between the cultural values and their influence on students’ requirements regarding e- learning website quality have been proposed. In order to test the hypotheses, a questionnaire survey has been carried out to gather empirical data. Correlation analyse was used to estimate the relationship between culture dependent students' expectations and estimated e-learning website features.ResultsAll research hypothesis are accepted. According to conducted analysis, e-learning website design, which takes into consideration cultural values and reflects culture dimensions typical for particular cultural group have positive influence on students’ experiences and online learning satisfaction.ConclusionsIt should be stated that in addition to functional requirement of the e-learning website, it should reflects the cultural environment. The findings of this study suggest that universities should consider different cultural dimensions, when they decide to formulate strategies about distance learning in international online environment and e-learning website design. Higher education institutions should use findings of this study to develop cultural adapted e-learning websites.

Evaluating User Satisfaction, Perceived Efficiency and Engagement of University Website for Faculty, Staff, and Students of Bangladeshi Universities

This study focuses on the relationship between user satisfaction, efficiency, and engagement with university websites, as well as the impact of age differences on these factors. Using a quantitative approach, data were collected from 220 users across three age groups (18–25, 26–30, and 31–60) and analyzed through regression and ANOVA. The findings reveal that user satisfaction and efficiency significantly influence engagement, explaining 67.2% of the variance. ANOVA results show notable differences in satisfaction, efficiency, and engagement across age groups. Older users (31–60) reported higher levels of satisfaction, efficiency, and engagement compared to younger users. These findings highlight the importance of user-centered website design that caters to diverse user needs. Prioritizing efficiency, usability, and satisfaction can enhance user engagement. This study underscores the critical role of satisfaction and efficiency in driving engagement with university websites. Future research should explore factors like cultural differences and technological advancements to further improve website design strategies.

Influences on Generation Z's Purchasing Decision-Making on E-Commerce Platforms: Beyond Products and Website Design

Influences on Generation Z's Purchasing Decision-Making on E-Commerce Platforms: Beyond Products and Website Design

Efektivitas Website Ecommerce Dalam Meningkatkan Kepercayaan Konsumen Terhadap Pembelian Motor Bekas

This study aims to analyze the effectiveness of the afair5second.my.id website in increasing consumer trust in purchasing used motorcycles. This website is designed to facilitate the process of buying and selling quality used motorcycles by providing information about products, company profiles, and WhatsApp and email contacts for communication with customers. By using a survey method to website users, this study measures the level of consumer trust based on aspects of information transparency, ease of access, and clarity of communication. The results of the study show that an informative and easily accessible website design contributes significantly to increasing consumer trust. The existence of a clear company profile and available direct contacts also strengthen consumer confidence in the credibility of the store. In conclusion, the afair5second.my.id website is effective in building consumer trust, especially in the used motorcycle market. This study provides recommendations for further development, such as adding consumer review features and quality certification, to increase the competitiveness of the website

Utilization of Website and Interface to Help Raise the Brand Identity of Micro, Small and Medium Enterprises Owners

In today's modern era, a website serves as a key aspect of a brand's identity, with ownership often signifying credibility for a business. However, many individuals still struggle to market their brand through a website, often due to complex website designs or limited accessibility. With numerous businesses emerging every year, a brand's identity and uniqueness are essential in standing out from competitors. To address this challenge, a solution has been developed, which is a website builder company that enhances brand identity. This research aims to explore the importance of websites for MSMEs (Micro, Small, and Medium Enterprises) and identify how they can be designed to be effective, focusing on simple interfaces and clear communication of essential information. The data was gathered through quantitative interviews with expert, extreme, and non-expert users. The findings suggest that owning a website is crucial for MSMEs, significantly influencing consumer behavior and that the design should be well-organized, visually appealing, and engaging.

Assessing the Impact of E-Commerce of a Footwear Vendor in Malaysia Through a Structural Equation Modeling Approach

Businesses are leveraging digital technology through e-commerce platforms as a strategy to continue operating following the movement control order (MCO). Online shopping, a subset of e-commerce platforms, allows consumers to browse, select, and purchase products using digital interfaces. Unfortunately, there is a lack of understanding of how this platform can impact customer behavior. Therefore, this study aims to develop new knowledge of customer behavior and assess the relationship between consumer behavior and e-service quality in online shopping to better understand the e-service quality provided by the vendor in Malaysia. A novel model of e-service quality and consumer behavior has been developed and investigated. Survey questionnaires were distributed and tested using structural equation modeling (SEM) to 200 customers who had experienced online shopping during COVID-19. The finding revealed that website design, security/privacy, and fulfillment are statistically correlated with e-service quality. However, customer service is not significantly correlated with e-service quality. Meanwhile, the quality of e-services is statistically significantly related to customer behavior. This study shows that e-service quality can provide good customer behavior post-COVID-19. Online shopping is therefore predicted to boost the economy of the country, but consumers also want high-quality e-services to continue. Retailers can improve their storefronts, engage customers, and promote responsible consumption.

Optimalisasi Komersial Usaha Batik Al-Barokah Melalui Digital Marketing Dalam Menjaga Competitive Advantage

In the rapidly evolving era of digitalization in 2024, the batik business Al-Barokah has successfully increased its revenue through innovative digital marketing strategies. Through qualitative research with a case study approach, the use of social media platforms such as Facebook, Instagram, and WhatsApp has proven effective in disseminating information, creating positive perceptions, and expanding the market reach for batik products. Despite facing intense competition, Al-Barokah batik continues to innovate with unique product quality, utilizing website design features and visual videos to promote its products. With the right digital marketing approach, Al-Barokah has significantly increased its revenue in 2024, emphasizing the strategic role of digital marketing in enhancing competitiveness and sustainability in the current digital era.

The Impact of E-Commerce on Digital Marketing Hopes And Ambitions: A Case Study in Airline Reservation Offices in Iraq

Purpose: The current study aims to identify the impact of e-commerce with digital marketing in airline reservation offices in the Republic of Iraq. The study consists of two main variables: the independent variable that included e-commerce, which consisted of four dimensions: Business-to-Business, Consumer-to-Business, and Consumer-to. - Consumer, Business-to-Government, and the dependent variable represents digital marketing, the dimensions of which are: website design, social media marketing, search engine optimization, and email marketing. Theoretical Framework: Upon on Maaroof, A. (2021) This study highlights the importance of e-commerce and digital marketing, such as booking corners during digital transactions in airline reservation offices, as well as the most important challenges facing customers and reservation offices. Design/ Methodology/ Approach: As for the practical aspect, the airline reservation offices were taken and included the governorates (Nineveh, Erbil, Dohuk, Kirkuk, Tikrit and Baghdad), and 250 questionnaires were accepted as valid questionnaires and were analyzed accordingly. To determine the relationship between the study variables, two main hypotheses and sub-hypotheses were proposed and tested using several statistical methods in Analysis of Moment Structures AMOS (V.24). Findings The results emphasize that there is a positive correlation and impact between all dimensions of e-commerce (Business-to-Business, Consumer-to-Business, Consumer-to-Consumer and Business-to-Government). The results also showed that activating the role of e-commerce has a positive impact on digital marketing at airline reservation offices in the Republic of Iraq. Research Implications: In addition, the study presented several recommendations for airline booking companies. For example, there is an increased interest in airline reservation companies to adopt the philosophy of e-commerce, as it has an impact on increasing market share, which ensures their continuity and success. Originality/Value: Originality/value: This study works to enhance the adaptation of e-commerce applications for airline reservation companies in the Republic of Iraq through customers’ use of applications, and in addition to bridging the digital divide, which is the feeling of many customers’ anxiety about using applications.

Exploring the relationship between website quality and equity in living donor kidney transplant.

Health system websites are important resources to guide health care decisions and may be useful tools to improve racial equity in access to living donor kidney transplant (LDKT). We performed a cross-sectional study of adult LDKT programs in the United States. We created an assessment tool for website quality across three domains: accessibility (access to LDKT specific information from the transplant center website), readability (ease of reading and clarity), and educational content (appropriateness and presentation of information, LDKT-specific content, program-specific characteristics, and adherence to equity-centered principles of web design). Among the 185 transplant center websites reviewed, only 14.6% of LDKT sites could be accessed directly from the transplant center webpage. The median suitability assessment of materials (SAM)-a validated measure of website content for chronic kidney disease (CKD)-was 45 out of 86 (IQR 4) and the median Flesch-Kincaid grade level and ease score were 9.1 (IQR 0.8) on a scale of 0-18 and 51.2 (IQR 5) on a scale of 0-100, respectively. These results indicate that LDKT websites are currently not available, accessible, and understandable for many potential transplant candidates and donors. Optimizing the content and design of transplant center websites may be a promising and effective strategy for improving equity in access to LDKT.

Artificial intelligence in hospitality services: examining consumers’ receptivity to unmanned smart hotels

PurposeWith recent advances in artificial intelligence, the hospitality industry has introduced the concept of unmanned smart hotels staffed by service robots instead of human employees. Research is needed to understand consumers’ receptivity to such an innovation. This paper examines factors associated with consumers’ potential resistance to using automated service hotels via two sequential studies. Given that younger generations of consumers are typically early adopters of advanced technology and innovative services, our sampling approach focused on this consumer group.Design/methodology/approachTwo studies were conducted. Study 1 proposed and empirically tested a theoretical model. Results revealed that attitude, subjective norms and perceived behavioral control each positively influenced individuals’ intentions to use unmanned smart hotels. In Study 2, we further investigated aspects informing perceived security, a key variable in the use of unmanned smart hotels.FindingsFindings showed how people’s beliefs about unmanned smart hotels and security control assurances led to perceived security. These perceptions were shaped by perceived physical risks, privacy concerns, website design and hotel reputation. Overall, this research provides theoretical and practical implications for various stakeholders associated with unmanned smart hotels.Practical implicationsFindings of this study suggested that managers of unmanned smart hotels should design user-friendly, secure processes and offer comprehensive support resources to enhance customer experience and usage.Originality/valueThe findings provide a holistic understanding of consumers’ receptivity to unmanned smart hotels.

Investigating the Factors Affecting Customer Trust in E-Commerce

In the rapidly evolving landscape of e-commerce, the foundation of customer trust has emerged as a critical determinant of success for online businesses. This article delves into the multifaceted nature of trust in e-commerce, identifying and analyzing key factors that influence consumer confidence and loyalty. Through a comprehensive examination, we highlight the importance of website design and usability, security measures, customer reviews and testimonials, customer service and support, and the impact of brand reputation and influencer endorsements. The discussion extends to actionable strategies for e-commerce businesses to build and maintain customer trust, emphasizing the need for continuous improvement and adaptation to changing consumer expectations and technological advancements. Real-life case studies provide insights into successful and unsuccessful attempts to foster trust online, underscoring the lessons learned. The article concludes by reflecting on the dynamic nature of trust in e-commerce, urging businesses to stay vigilant and proactive in creating a trustworthy shopping environment. This analysis serves as a valuable resource for e-commerce businesses aiming to navigate the complexities of building trust in the digital age.

Perceptions of a South Australian online trans health resource: transnormativity, safety, and professionalism

Background The proliferation of trans-led online health resources constitutes a purposive community response to the limitations that many trans people face globally in accessing healthcare information and services. While such resources are typically community run or administered by individuals, and hence not subject to reporting mandates, it is useful to examine how end-users perceive online health resources for trans people. Aims This paper reports on an evaluation of one trans-led online health resource, focused on South Australia. Methods Interviews were undertaken with 15 trans people who accessed the website Trans Health SA. Participants were invited to view the website alongside the first author, and to share their thoughts about the website design and content. Results Thematic analysis resulted in the development of three themes: (1) transnormativity and the intended viewer, (2) the website as a welcoming community space, and (3) discrepancies between content and design. Conclusions The paper concludes by considering what it means to create inclusive online trans health resources in the context of both ongoing marginalization and community diversity.

Analisis Kepuasan Pengguna Website Zahira Media Publisher Menggunakan Metode End User Computing Satisfaction (EUCS)

This study aims to analyze user satisfaction with the website of Zahira Media Publisher, a publishing company that has been operating since 2012. Using a descriptive analysis method and a quantitative approach, this study collected data through a questionnaire designed based on the End User Computing Satisfaction (EUCS) model. The five main variables analyzed include content, accuracy, format, ease of use, and timeliness of information. The results showed that the quality of content and the accuracy of information greatly influenced user satisfaction. In addition, the ease of use of the website is also an important factor that improves user experience. that improves user experience. Although the Zahira Media Publisher website offers a wide range of publishing services, there are some obstacles, especially in the process of registering new user accounts, which can hinder access to key features. This research provides recommendations for improvements in website design and functionality to increase user satisfaction and customer loyalty.