Website Content Research Articles

Exploring global trade show website content accessibility and policies worldwide for social inclusion of persons with disabilities

ABSTRACT This study investigates web-accessibility problems of global trade show websites based on WCAG 2.0 (Study 1), and the quantitative results are compared with the qualitative document analysis of various web-accessibility policy-related documents treated as complementary data to support the triangulation of study findings and theory-building (Study 2). Ultimately, based on specific mentions of People with Disabilities (PWDs) in the United Nations’ Sustainable Development Goals (SDGs), this study takes the perspective of macro-level social capital to connect the dots between web accessibility issues identified in the trade show industry and achieving the relevant SDGs.

Examining Trends and Effectiveness of Academic Institutions’ Website Content

This research aimed to examine the trends in and effectiveness of website content on the websites of selected Ethiopian academic institutions. The data was gathered through content analysis and questionnaire and analysed through descriptive statistics (mean), One-Way ANOVA, and narration. The results confirmed that academic and research content were the strongest content categories compared to the other issues covered on the selected websites; and that program and office related content were the weakest (μ = 0.125). According to the data, Addis Ababa, Hawassa, Bahir Dar and Harmaya universities respectively had better content management trends than the other universities. The data also demonstrated that there were significant statistical differences among the website content offered by different universities. Poor navigation systems, inadequate content, empty menus and sub-menus, inconsistent branding, spelling and grammatical errors, as well as untargeted content were some of the observed limitations of the selected website content. Moreover, the data confirmed that the majority of universities updated their websites infrequently. Thus, the study recommends that universities manage their websites well in order to enhance their visibility and reputation.

Typological Features of Polish Academic Radio Websites

Introduction. Considering the rapid processes of convergence and digitalization, student radio stations have also begun operating online. Particularly illustrative in this regard are the websites of Polish radio stations, which position themselves as "Polish academic radio broadcasters." In the context of the theme of our research, the concepts of Polish student radio, university radio, and academic radio are synonymous. Relevance of the study. The purpose of the study is to explore typological characteristics, content, and design of websites of Polish academic radio stations. For the first time, a generalized definition of the concept of «radio station website» and the classification of websites of student radio stations are proposed, typological features of Polish academic radio station websites are analyzed according to the identified criteria. Methodology. The work employs a number of interdisciplinary methods: analysis, synthesis, observation, monitoring, description, generalization, and systematization. Content analysis method is also applied to analyze the content of the websites. Results. It is established that all analyzed websites belong to informational-entertainment category by functional purpose; their content and categorization fully correspond to the orientation and information presentation style of the radio station; they conduct round-the-clock online broadcasting on their websites, utilizing various streaming capabilities. The design of the websites predominantly exhibits restrained aesthetics, catering to the preferences of the youth audience. Conclusions. The conducted analysis does not claim to be exhaustive but represents the first attempt to systematize existing types of websites of student radio stations. In the future, we plan to further study online student radio in detail.

Intelligence Augmentation and capability co-elevation in healthcare enabled by reasoned transparency

Artificial intelligence (AI) systems in healthcare can have a significant impact on the performance of the actors involved, encouraging, for example, increasingly early diagnoses, personalized treatments and more accurate data management and processing techniques. However, these results may depend on increasingly profitable human-machine interactions, Intelligence Augmentation, and potential in terms of capability co-elevation. Starting from this assumption, this study aims to understand which can be the Intelligence Augmentation and capability co- elevation driver in healthcare. This conceptual paper has been carried out with the conceptual goal of delineating, so, to address the research question, a deductive reasoning approach was applied and the methodological approach followed has been based on the description of the theoretical background, definition of evidence from an illustrative case, Livongo Health, addressed by analyzing secondary data extrapolated from the website contents, and development conclusions. From the illustration case, insights have been outlined to understand how to achieve the objectives of Intelligence Augmentation and capability co-elevation: it has been observed how the reasoned transparency in AI systems can be understood as an enabling factor.

Website para família de crianças não amamentadas: desenvolvimento e validação de conteúdo e de interface

ABSTRACT Objectives: to develop and validate the content and interface of a guidance website to support families in promoting Food and Nutrition Security for children under six months who are not breastfed. Methods: methodological study, Knowledge Translation, in two stages of creation: 1) content and validation on the criterion of accuracy in a panel of experts; 2) interface and validation on the criteria of content, language, illustrations, layout, motivation, culture and applicability. Results: the “Milky Way” website is freely available: https://www.ufsm.br/pet/ciencia-da-computacao/alimentacao-lactea. The content was structured in a decision tree made up of types of milk: milk formula, whole cow’s milk and powdered milk; and utensils: bottle, cup and measuring spoon. There were 46 illustrations to elucidate the content, facilitate understanding and engage the target population. The Content Validity Index was 0.91. Conclusions: the website is a validated technology with evidence-based written and pictorial content translated for use with families.

Social networking as a communication tool for public transport companies in voivodship cities

Purpose: The aim of this article is to present the changes in the use and basic advantages of social networks in the communication of public transport companies in voivodship cities. Design/methodology/approach: The study carried out consisted of analysing the content of the official websites belonging to the selected public transport service companies in order to see how the information on the social networks used (location of plug-ins) is shared, and a review of the active profiles on these sites was carried out to diagnose what content is published. The survey was conducted in October 2023. The results were cross-referenced with the corresponding survey carried out in 2017. Findings: The survey showed that of the 24 companies analysed from 18 cities, 20 use at least one of the social networks. The most common is Facebook - 19 companies have a profile, followed by YouTube - 9, Instagram - 7 and Twitter 5. 2 companies have profiles on 4 sites at the same time, 4 on 3 sites, 11 have 3 official profiles on different social networks, another 7 companies have 2 each and also 7 have one each. In the case of 4 entities, no profiles were found on social networks. The content, frequency and timeliness of publications on the profiles vary. Research limitations/implications: Social networks that were less popular at the time of writing (e.g. TikTok - official profiles were identified in 2 cases among the companies surveyed) were not included in the study. The objectives of the communication strategies of the individual entities are not known. This may be part of further research through in-depth interviews with those responsible for promoting the companies. It may also be possible to extend the research to other operators (e.g. inter-municipal, railway, smaller cities, etc.) and among the target audiences of the communication activities in particular services. Practical implications: On the basis of the author's audit of the communication activities of public transport companies on social networks, this article suggests that the use of social media is an appropriate tactic in the communication of companies (including municipal companies), both in the promotional dimension externally and in communication with citizens - service users, due to the participatory, interactive and open nature of social media. Originality/value: The publication presents the results of research carried out on the basis of the author's audit of the activity of the public transport companies from the voivodship's cities in the social media. Keywords: social media, city marketing, public transport, public transport promotion, marketing communication. Category of the paper: Research paper.

Assessment of the online presence and regulatory compliance of dental practice websites in France.

The aim of this study was to investigate the online presence of French dental practices that have a professional website. Secondly, the degree of compliance of practices' websites with the current regulatory framework was assessed. Open data was used to identify a 5% random sample of private dental practices in France (n = 1370 facilities). Then, a manual search was made on Google to find the website for each practice. When found, the website was analyzed using criteria. Only 25.9% of dental practices have a functional and referenced website, allowing 28.9% of the dentists in the sample to have an online presence. Disparities exist depending on the geographical location of the facility and its type. The assessment of website content uncovered a lack of compliance with the existing regulatory framework, exhibiting variations based on the type of facility and the person who designed the website. Hiring a specialized web design provider for dentists enhances compliance with laws and guidelines, though it doesn't guarantee complete adherence. The online presence of dental practices and dentists in France is limited. Where they do exist, dental practice websites generally do not comply with legal requirements and guidelines for online communication. Efforts should be made to improve the information provided to patients.

Assessment of Family Medicine Obstetrics Fellowship Websites in the United States: Content and Usability.

The United States is experiencing maternity care shortages. Family physicians can play a role in addressing these shortages. Family medicine obstetrics fellowships train family physicians in obstetrics care. Fellowship websites are important for promoting programs and attracting applicants. However, whether websites provide sufficient program information is unknown. This study aimed to assess completeness and utility of family medicine obstetrics fellowship websites across the United States. The study analyzed 46 family medicine obstetrics fellowship websites. The component analysis evaluated the presence of 17 components related to orientation, curriculum, program, personnel, and additional content. The qualitative analysis included ratings for navigation and application, information quality, and esthetics. Analysis included percentages for websites and components and average qualitative ratings. Common components included overviews, training requirements, and contact information. Description of the patient population was the least common component. Usability ratings varied across programs, with higher ratings observed for navigation and application, and information quality. Esthetics and visual appeal received lower ratings. Regional analysis indicated that websites from fellowships in the West and Southwest tended to include more components compared to those in the Southeast. Family medicine obstetrics fellowship websites serve as valuable sources of program information for prospective applicants. However, not all websites include essential program details. Some information is rarely provided. Given the shortage of maternity care providers, it is crucial to develop informative and functional websites to attract applicants. Improving website content and design could prove to be a cost-effective strategy to increase the number of applicants.

Extreme Heat and Pregnancy: A Content Analysis of Heat Health Risk Communication by US Public Health Agencies.

Exposure to extreme heat events increases the risk for negative birth outcomes, including preterm birth. This study sought to determine the presence and content of web-based heat health information for pregnant people provided by federal, state, and local government public health websites. This website content analysis consisted of 17 federal, 50 state, and 21 city websites, and noted which of 25 recognized pregnancy heat health data elements were included. Data for the analysis were collected from March 12, 2022, through March 16, 2022. The search identified 17 federal websites, 38 state websites, and 19 city websites with heat health information. Within these, only seven websites listed pregnant people as a vulnerable or at-risk population, and only six websites provided information related to heat health specifically for pregnancy. Of the 25 themes recognized as important for pregnancy risk during extreme heat exposure, only 11 were represented within these 6 websites. The presence of web-based pregnancy heat health information is infrequent and limited in content. Boosting web-based publication of extreme heat and pregnancy risks could mitigate negative maternal and child health outcomes.

A web-based resource for exercise training in children treated for brain tumours to improve cognitive sequelae: Development and usability.

We aimed to (i) develop a website with educational resources/tools for community health and fitness professionals (HFP) to deliver exercise for CTBT in community settings to improve cognition and (ii) assess its usability by community HFP. It was hypothesized that the website would be learnable, clear, satisfactory and efficient to deliver exercise. A scoping review determined the state of eHealth resources to support exercise for CTBT and identified knowledge and resource gaps. Three focus groups with HFP who served cancer survivors in hospital or community settings (n = 13) identified user needs; content analysis identified themes. Gaps from the scoping review and themes from focus groups informed website content. A questionnaire assessed its usability by community HFP (n = 4). Descriptive statistics inferred the website's learnability, clarity, satisfaction and efficiency. Open-ended responses identified issues. The scoping review revealed a lack of eHealth resources supporting exercise to improve cognition in CTBT and education for HFP to deliver exercise. Six themes were identified in the focus groups. HFP rated the website as sufficiently learnable, clear, satisfactory and efficient. Two minor issues were reported and addressed. The website marks one of the first eHealth resources to increase accessibility of intervention to improve cognitive sequelae and ultimately quality of life in CTBT. HFP also gain access to education and tools to deliver exercise in community settings.

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejo’s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.

EXPORT MARKETING AND CORPORATE WEBSITE: THE CASE OF SMEs FROM SERBIA

For small and medium firms the Internet represents an important low-cost gateway to the international markets. The corporate website is one of the prerequisites for developing a successful Internet marketing strategy. The corporate website enables companies to communicate with stakeholders worldwide, present the company's vision and mission, products and services, contact potential buyers, and sell internationally. Although SMEs highly rely on Internet marketing, academic research on exporters' website characteristics is rare. Against such a backdrop, the paper aims to analyse specific characteristics of the websites of small and medium-sized exporters from Serbia. Website content analysis of promotional and transactional website attributes was conducted on a sample of 120 small and medium-sized exporters from Serbia. Promotional website attributes are linked to marketing communication goals, with greater exporters recognition, and value-adding through customer support, interactivity, and personalisation. Transactional content refers to transaction-specific information. Results will enable a better understanding of small and medium firms' web capabilities and how SMEs utilise different website attributes in their export marketing strategy. The main managerial implications and implications for government export promotion strategy will be discussed.

WILL CHAT GPT REPLACE HUMAN JOBS A BIG QUESTION?

If you don’t know what it is yet, then it is a cutting-edge AI tool released by OpenAI in November 2022, which gained 1 MILLION users in just five days; if we compare it with other big platforms like Netflix, Facebook and Instagram, it took them 3.5 Years, 10 Months and 2.5 months respectively to gain this much of audience attention and user base. It can do almost anything and can boil down tens of hours of work in just one click, and the explanation it gives is spectacular; the information is so precise that they are just as you would want and can directly use in your Project. It gives everything in a very systematic manner that will please you and save your life. Astonishingly, it can also write creative content for websites, articles, blogs, Emails, Tweets, and Essays, and you won’t believe it, Letters too; you have to write what you want it to do for you, and it would get the job Done. The revolutionary thing is that along with these many features, it can even write CODE in several different programming Languages such as Python, HTML, CSS, Javascript, Typescript, Ruby, SQL etc. It can also translate code from one language to another. It also explains the code and other concepts, exactly like a teacher.

Content analysis of academic library website with special reference to the central universities in Northeast India

In this study, an assessment has been made to analyze the library website content of central universities in Northeast India. The current research is based on a checklist prepared using various criteria and assessments conducted by previous researchers. The methodology of the study includes the use of ‘Yes’ and ‘No’ criteria for content analysis, with data being tabulated and analyzed using Microsoft Excel. The analysis covers topics such as the availability of library websites or web portals, the accessibility of these websites, design factors, site descriptions, statements of responsibility/contact information, website aids and tools, e-resources, and Web 2.0 applications. This study highlights the varying degrees of website quality and services offered by central university libraries in Northeast India and provides a comprehensive assessment of their online presence.

Linguistic and pragmatic characteristics of self-presentational discourse (based on the material of the content of English-language corporate websites)

The article explores the self-presentational discourse essence in the communicative and pragmatic aspects. The relevance of this study lies in self-presentation applicability and importance in the information age. The purpose of the study is to determine the linguistic and pragmatic features of self-presentational discourse. The research was carried out using methods of linguapragmatic, discursive, interpretive and contextual analysis. The research material is English-language text content of corporate website “Company Mission” and “Company History” subsections. Scientific novelty of the article lies in the analysis of self-presentational discourse through the prism of transdiscoursivity idea, proposed by Michel Foucault. Such approach is applicable thanks to the discovery of transdiscursive signs of self-presentation. These include adaptability, universality, significance for social interaction. Self-presentation process manifests itself in the form of self-presentation strategy. Its purpose, which is abstract and constant, is to create a positive image of a speaker. Only communicative and pragmatic conditions of a concrete discourse specify the purpose. The transdiscursive discourse-forming strategy and its purpose serve as the main differentiating criteria of self-presentational discourse. Its communicative space is heterogeneous due to consisting of all possible situations of self-presentation. Each fragment of the space is treated as a specific version of self-presentational discourse realization within one discourse. Such an example is PR discourse, which concretizes PR version of self-presentational communicative space. It acts like any other version and adopts all linguistic and pragmatic features of corresponding discourse. Backgrounder as a PR discourse and PR variant genre is analyzed through “Company History” and “Company Mission” corporate website subsections. The genre embodies several tactics of the strategy. This supports the conclusion that self-presentation discourse is a transdiscursive phenomenon.

Social and communicative characteristics of the translation association website

The article deals with identifying and describing social and communicative characteristics of a translation association website as a genre of translators’ professional discourse. The relevance of the paper is due to the steadily growing translation market at the global level, which makes high demands on its participants, translators and their professional competences. It is determined that the content of websites of national translation associations is one of the sources of industry-specific specialised information. The content of websites of translation national associations in Great Britain, Russia and France is used as the material for the study. The paper uses the following methods: discourse analysis to identify the categories of translators’ professional discourse; the descriptive method to analytically describe institutional and personal components of the discourse under consideration; content analysis to determine general tendency of using social and communicative characteristics. The principles of identifying social and communicative characteristics of professional discourse on the basis of its hybrid nature are defined. It is established that it is useful to identify the characteristics of translators’ professional discourse as a primary institutional formation by the following parameters: participants, goal, objectives, strategies, tactics, chronotope, themes. As a result of the conducted research it was established: social and communicative characteristics of the hyper-genre of a translation association website are optimisation and improvement of translation activity; expert professionals and ordinary users (vectors of communicative interaction “agent-agent”, “agent-client”); marking of an expert status of participants; existential and phatic social and communicative strategies involved in the implementation of two objectives of the analyzed discourse (they are analysis and solution of topical industry issues; self-presentation); polythematicity of normative, business, educational, applied, news and recruiting character; asynchronous chronotope; using of language play means (metaphors, colloquial style, precedent texts).

IDENTIFICATION OF PHISHING URLS AND WEBSITES USING ML

The internet has become an essential part of our lives. The rise of the internet also opens opportunities to various scams and malicious activities like phishing. Phishing attacks are the practice of sending fraudulent communications that appear to come from a reputable source. Phishers try to deceive their victims by social engineering and creating mockup websites to steal information such as account ID, username, password from individuals and organizations. The identification process encompasses various techniques, including scrutinizing URLs for misspellings, inspecting SSL certificates for secure connections, analyzing website design and content quality, and avoiding unsolicited emails or pop-up windows requesting personal data. Many methods have been proposed to detect phishing websites and URLS yet the phishers have evolved their methodology and have managed to escape from these detection methods. One of the most successful methods for detecting these malicious activities is Machine Learning. This is because most Phishing attacks have some common characteristics which can be identified by machine learning methods. These systems exhibit the capability to adapt to emerging phishing tactics and work efficiently. The proposed approach employs various comparative analyses to select the most efficient algorithm. The anticipated outcome is an effective and adaptable ML-based phishing URL detection system, contributing to the ongoing efforts in safeguarding users from cyber threats. Keywords: Phishing, Cybersquatting, Typosquatting, Gradient boosting algorithm, random forest classifier, CatBoost classifier

The State and Prospects of the Relations Between Russia and Western Countries Against the Background of the Ukrainian Crisis in the Focus of Chinese Socio-Political Expertise

The Russian-Ukrainian conflict is the most serious crisis in international relations since the Cold War. This is not only a turning point in Russian-Ukrainian relations, but also a deep crisis in Russian-Western relations, which marked a change in Moscow’s approach to relations with the West, and the transition from past dialogue to today’s struggle. China, as a third party in the Russian-Ukrainian conflict, took a neutral position from the very beginning, and ignored any requests from the United States and the West to somehow influence Russia. China’s position has increasingly attracted the attention of the Western media, and Beijing has begun to receive accusations from the West of supporting Russia’s special military operation in Ukraine. This paper analyzes the articles published by Chinese academic experts on the media, and analyzes the content of Chinese popular media websites, such as CCTV News The Paper, Guanchazhe for the period from April 1, 2022 to December 1, 2022. In the course of the study, the authors come to the conclusion that the Chinese media mostly cover the events in Ukraine in a neutral way, they try to balance and not criticize Moscow when it comes to Russian-Western relations. Chinese experts have different views and thoughts when talking about the Russian-Ukrainian conflict and Russian-Western relations. Some Chinese analysts talked about Russia’s victory over the West, while others believe that Russia may end up with nothing. The authors concludes that the West and Russia may fall into a new Cold War, and this Cold War may turn out to be even more brutal than the last one for three main reasons: because of the all-encompassing military confrontation, because of economic isolation, and because of breakdown of humanitarian ties.

Does the Design of Investor Relations Section Affect Enterprise Performance?

With the development of the major e-commerce platforms in recent years, China's logistics enterprises have entered a stage of rapid development. A large number of logistics enterprises have resorted to external capital to seek development. Related research about website investor relations management arises at the historic moment. Based on the analysis of website content of listed logistics enterprises, this paper constructed an evaluation index of the website investor relationship management. The index includes motivating information factor, health information factor, and information transmission channels factor. Then the authors analyze and test the value effect of the website investor relations management of the listed logistics companies. The results show that health information factor has a positive impact on the current performance of enterprises, and this effect presents inverted u-shaped characteristics. The influence of incentive information on performance is characterized by u font. Information transmission channel factors have no significant impact on company performance.

Quality of Web-Based Sickle Cell Disease Resources for Health Care Transition: Website Content Analysis.

Adolescents and young adults with sickle cell disease (SCD) transitioning from pediatric to adult health care face a high-risk period associated with increased use of acute health care services and mortality. Although 59% of American citizens report using the internet for health care information, the quality of web-based, patient-facing resources regarding transition in SCD care has not been evaluated. This study aimed to evaluate the quality and readability of web-based health information on SCD, especially as it pertains to the transition to adulthood for inidividuals with SCD. The study also compared the readability and content scores of websites identified in 2018 to those from 2021 to assess any change in quality over time. Keywords representing phrases adolescents may use while searching for information on the internet regarding transition in SCD care, including "hydroxyurea" and "SCD transition," were identified. A web-based search using the keywords was conducted in July 2021 using Google, Yahoo, and Bing. The top 20 links from each search were collected. Duplicate websites, academic journals, and websites not related to SCD health care transition were excluded. Websites were categorized based on the source: health department, hospital or private clinician, professional society, and other websites. Websites were assessed using Health On the Net Foundation code of conduct (HONcode), Flesch Reading Ease (FRE), Flesch-Kincaid Grade Level (FGL), Ensuring Quality Information for Patients (EQIP), and a novel SCD content checklist (SCDCC). EQIP and SCDCC scores range from 0- to 100. Each website was reviewed by 2 research assistants and assessed for interrater reliability. Descriptive statistics were calculated. Of the 900 websites collected, 67 (7.4%) met the inclusion criteria: 13 health department, 7 hospital or private clinician, 33 professional society, and 14 other websites. A total of 15 (22%) out of 67 websites had HONcode certification. Websites with HONcode certification had higher FRE and EQIP scores and lower FGL scores than those without HONcode certification, reflecting greater readability. Websites without HONcode certification had higher SCDCC scores, reflecting greater clinical content. Only 7 (10%) websites met the National Institutes of Health recommendation of a seventh-grade or lower reading level. Based on EQIP scores, 6 (9%) websites were of high quality. The mean SCDCC score was 20.60 (SD 22.14) out of 100. The interrater reliability for EQIP and SCDCC ratings was good (intraclass correlation: 0.718 and 0.897, respectively). No source of website scored significantly higher mean EQIP, FRE, FGL, or SCDCC scores than the others (all P<.05). Although seeking health care information on the web is very common, the overall quality of information about transition in SCD care on the internet is poor. Changes to current web-based health care information regarding SCD care transitions would benefit transitioning youth by providing expectations, knowledge, skills, and tools to increase self-efficacy.